Marketing is often one of the first things to go when the economy takes a turn for the worse. Many executives think they can’t justify the…
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Harness Digital Marketing for Hiring and Retention
While traditionally, digital marketing is thought of as a method to attract new customers to your site, generate leads, and increase brand awareness, it can also…
5 Outdated Digital Marketing Strategies to Ditch in 2022
Let’s be honest — there is plenty we would like to leave behind from the last few years, and that includes outdated digital marketing strategies. We…
Core Web Vitals: What Google’s New Ranking Signals Mean For Your Site in 2021
Over the past few years, we’ve seen some fairly dramatic changes in Google’s search algorithm. Some of these have been slipped into updates unannounced, but others,…
How to Create Effective Landing Pages
Whether you are trying to gain leads from Google Ads, a social media campaign, or SEO, effective landing pages are crucial. The landing page is the…
Google Trends: A Useful Tool for Keyword Research
If your work is keyword-based, then you should be aware of the SEO tool, Google Trends. Most SEO experts don’t use Google Trends to its full…
Do You Need Google Rank Checker Services?
What Is Rank Tracking and Why Do You Need It? Nowadays, SEO is one of the most popular digital marketing methods. The principal role of SEO…
Top 5 Most Common Google Ads Mistakes and How to Fix Them
If you’re new to the world of Google Ads, it can be tricky to wrap your head around strategies and metrics to figure out what’s working….
How To Manage Your Own SEO
A successful business depends on good marketing skills. A company will gradually cease to exist if a brand fails to produce a good brand image in…
Top 10 Google Shopping Ads Strategies for 2020
What are Google Shopping Ads? If you aim to drive more traffic towards your website, google shopping ads are what you need! Just like every other…