Marketing is often one of the first things to go when the economy takes a turn for the worse. Many executives think they can’t justify the…
Where good ideas find you
External vs Internal Marketing Team: Which is Right for Your Business?
At some point in every business’s life, it must make the tough choice between an in-house marketing team or an outside marketing agency. Navigating this difficult…
Free Marketing Tools To Jumpstart Your Campaign
Ready to get in the mix and capture some attention? You need the right digital marketing tools. If you’re planning an extensive campaign — or even…
Benefits of Remarketing: Re-Engaging Customers for the Long Term
A valuable and underutilized tool in digital marketing used to re-engage online customers is remarketing. Remarketing is a powerful marketing channel that can be used to…
Harness Digital Marketing for Hiring and Retention
While traditionally, digital marketing is thought of as a method to attract new customers to your site, generate leads, and increase brand awareness, it can also…
What is Geofencing?
Geofencing refers to location-based marketing that lets you target smartphone users in specific geographic locations through mobile apps and web pages. Geofencing uses GPS or RFID…
What is GA4?
GA4 is the newest Google Analytics version that replaces the GA3 or Universal Analytics (UA) property type. Whether you like this update or not, GA4 is…
5 Outdated Digital Marketing Strategies to Ditch in 2022
Let’s be honest — there is plenty we would like to leave behind from the last few years, and that includes outdated digital marketing strategies. We…
Website or Marketing? Choose Both
After you complete a brand-new, custom site, you might feel like sitting back, putting your feet up, and celebrating a job well done. The leads are…
Top 9 Types of Digital Marketing in 2022 — and how to use them
Digital Marketing might sound like an overwhelming phrase, and if you think about it as a whole, it can be. However, at Beanstalk, we try and…