However, there are considerable advantages to staying the course and investing in marketing during a downturn. The importance of marketing doesn’t disappear just because of the economy. As long as a business is smart about how it utilizes its marketing budget, a down economy can present some promising potential. Here are a few ways to make the most of the silver linings in a weak market. 

Watch Competitors

When competitors are pulling back, putting more emphasis on advertising can increase your market share. While that increase is obviously helpful in the short term, these gains during a weak economy tend to continue even after a recession has faded. On top of their long lasting nature, those increases in market share are going to come a lot cheaper in the middle of a down economy than at the height of a roaring one. This strategy turns the uncertainty of a downturn into an opportunity.

A common theme here is to think about the long term — set the business up for success once the current lull passes. Companies who do not focus on marketing in the bad times continue to see worse growth in the good ones.

Think of Marketing As An Investment

Assets like your business’s website, social media presence and any other long-term marketing tools are so much more than a one-time cost. A healthy and growing digital presence is something that will gain value over time. 

Take email marketing, for example. Setting up an automation system, designing good templates and building an email list are all things that will serve an organization for a long time, spanning far past the end of a financially difficult period.

The Importance of Marketing: Make It Count

Although it is true that continuing to market your company during an economic downturn is a good idea, the way you do that is equally as important. As previously mentioned, investing in brand assets that are going to appreciate over time, like a website or other long-term marketing tools, is one strategy. Another is to pivot toward the changing needs of your target market in light of the more difficult financial circumstances.

Considering the consumer’s mindset is always paramount when marketing a service or product, but an economic downturn introduces some new complications. Some people and industries are more affected by the changing tides than others, and this will impact their willingness to buy. How your core base perceives your offerings is also an important factor — are they essential or more expendable? Tailoring a marketing plan to those economy-specific considerations can help bring success in troubled times, both locking down a stable base in the short term while setting the company up for success in the long term when the economy swings back again.

The importance of marketing will always be prevalent no matter what the economy looks like. Get ahold of Beanstalk and let’s talk about how to make the most of economic downturn.

The post The Importance of Marketing in a Down Economy appeared first on Beanstalk Web Solutions.

Workflow automation is one of the most detailed processes of technology. A healthy business relies on a significant number of tasks, such as the execution of files, charts, data lists. Under the automatic procedure of workflow, a definite link exists between humans and machines. That path enables the successful completion of projects and tasks. It facilitates the achievement of undertakings and assignments on time and with full provision. 

Importance of Workflow Automation 

Workflow management adds in more grace and organization to a particular task. If any job undergoes the process of completion in a perfect way, then there will be more chances of its success.  It is why the precision and accuracy of a specific job is essential. It becomes even more critical at the enterprise level. Automation in workflow ensures a high level of skill in a particular segment of missions or big projects. It is because, under this process, a specific task passes through various levels of data checks and technical corrections. At each level, its perfection increases to a certain extent. In the end, the users will receive an ideal and flawless copy of a project. 

The following is a list of significant benefits that can be received with automation software:

Error-Free, High-Quality Work

Humans can perform great work. But they are not machines, and during the execution of tasks, they can and will commit mistakes.  Management of finances, accountancy, HR related work, sales arena, and digital marketing are crucial areas that are prone to errors. 

Mistakes are impending even if the employee is smart and qualified.  Certain tasks are quite tricky and complicated, and that is why blunders are unavoidable. Now, what is the solution? How to get rid of these specific errors? Well, the answer to all these queries is the installment of automation tools and software. They will guarantee perfectly executed work for a variety of tasks. 

Automatic devices also play a prudent role in managing customers and clients. They streamline communication with customers. When there occurs smooth contact with users, then the company receives a high number of satisfied customers.  Happy consumers stick with the services for longer terms. Manage your customers and collaborate with clients in an adequate style. It will bolster the business and grow in the best manner.  

Increases the Credibility of Your Business

Manual tasks are not useful to a certain extent. They might comprise a good number of errors and other negligence. These factors boost the vitality of workflow to higher strides. If you want your business to stand out in the market arena, then consider the criteria of workflow mechanization.  

Make sure that you incorporate the most excellent prospects of workflow automation. It will help you to yield the most promising results. These automatic gimmicks will make your projects pass through numerous computerized checks. It will enhance your content quality.  There is a specific set of inspections and appraisals. At every stage, your work will introduce new modifications and updates. At the end of the process, you will receive an excellent copy of the work. 

These parameters and perfect practices will add more accountability to your business portfolio. Your brand will gain more recognition as the most credible one. It will also help you to shatter the chronicles of competition. Be the best one in the entire market just by using the process of workflow management. 

When you represent your business in the market with no errors and high reasoning, then your credibility will increase.  Magnify your presence in the market avenues and reciprocate the revenues with the amalgamation of automation with your prototype.  Business is a big world of risks and mind games, but you can achieve recognition in it with smart tricks.  Automation procedures will present you with a wealth of credibility and loads of benefits. 

Reduces Investments and Time Involved

Workflow automation solutions hold the massive power to cut the finances and costs which relate to the business procedures. Workflow strategies handle repetitive tasks. Now the handling of repetitive tasks makes the work quite sorted for the employees. Workers don’t need to put in extra effort and time to complete repetitive projects. This factor saves time as well as human efforts.  Incorporate automation procedures in business management and cut costs of expensive editors too. Automation software curtails the costly expenses of various software and tools. They are all-in-one and perform a significant number of tasks.  

Automation criteria help the employees in reducing the work time.  They don’t need to get into the hustle of performing complicated tasks. All they need to do is focus on creating value in their actual work. It will increase the productivity of projects. Be it employees onboarding, preparing detailed reports, and managing finances and accounts, the automaton has the potential of easing out every aspect.  

The technical aspects have made the work of organizations more sophisticated and organized. Automation outcomes are a live example of the same. They associate us more with the theme of success by making our work executed and error-free.

The detailed analysis of marketing tools portrays the wealth which automation solutions acquire. 

In-depth Guide on How to Execute the Criteria of Workflow Automation

Below are the organized and straightforward steps which you need to follow.  These steps will guide you on how to formulate the best strategies for business workflow automation programs. 

The Steps

• First of all, you have to analyze the requirements of your business. If you know the areas that require automation most, then all work will become more organized. Now the question arises: can you introspect your automation needs? Well, this is quite easy to do. You can resort to flowcharts.  The diagrammatic illustrations and flow charts will help you reckon the parts of your projects which need refinement. Thus, this is the first step that is required to accomplish while administrating automation.
  
• The next step you have to do is to analyze workflow goals. Set a particular course of objectives that you wish to achieve with the assistance of automation hacks. It is one of the most important steps as it helps you in formulating a working yet solid strategy. State your plans and get the best automation management tools. Business is the game of policies and the right actions. When your developments and ideas are perfect, then you will get the best results.
  
• Next, you must choose appropriate automation software as per your needs. There are certain things which you must keep in mind in mind while buying automation software. Consider your goals and on what projects you want to merge. When you get it by deeming all the essential aspects, then its overall importance will grow to tremendous paces.  
  
• The last step includes assistance to employees about the norms of automation software. If the breadwinners of your business will know the complete usage of software, then they will be able to integrate them smartly. Thus, this step is essential. You must take it into consideration as well.  

Conclusion 

Various workflow solutions exist in the market for you to try. It is not a good idea to neglect the necessity of automation workflow in business projects. Remember that, if you want to excel in the rat race, then you must be accurate. Perfection is the key to excel in any task. If you know that your undertakings are flawless, then no one can stop you from achieving your goal. The marketplace is thriving with the modifications in technology and the emergence of each solution. If you want to seek a top position amidst fierce competition, then make sure you are performing to the best of your capacities. Success is only a step away from you. All you have to do is recognize opportunities and implement them in the right direction.  Integrate the criteria of workflow mechanization and attain perfect levels of proficiency. 

Learn about what is the workflow and how workflow automation can help in increasing work efficiency and business growth. 

The post What is Workflow Automation: An In-Depth Guide appeared first on Beanstalk Web Solutions.

Customer Relation Management, also known as CRM software solutions, have become essential to enhancing the efficiency and effectiveness of businesses and organizations across industries. Some of these businesses even hire CRM developers to develop custom-fitted CRM software programs for their business and product management. Using CRM tools has been a factor in improving conversion rate, because it enhances customer engagement for businesses. But why is this? What makes CRM software programs attractive to businesses?

The Diversity Among CRM Software Solutions

CRMs are not equal or identical. Like any program or technology, CRMs function in a certain way and provide certain sets of tools. There is a CRM for any business or individual processes and tasks that you may have. It is a matter of understanding your needs and finding the CRM that best addresses them.

Types of CRM Software Solutions, by Function

Operational CRM

Operational CRMs provide businesses the tools they need to manage and streamline operational processes such as sales, marketing, and customer service. Automation tools are a large part of streamlining and enhancing these business processes.

• Tools such as Contact Management, Lead Management, and Sales forecasting tools enhance the organization and processing of information to efficiently and effectively meet customer needs and improve sales outputs.
• Marketing automation tools enable businesses to enhance their approach and methods in marketing their products to target consumers, such as Campaign management tools that enable businesses to analyze the best platforms and channels to effectively market their products.
• Customer service automation processes and tools enable businesses to better communicate and engage with their consumers through services such as issues management, customer call management, or service label management.

Analytical CRM

Data analyses are the backbone of CRM software solutions. Analytical CRMs provide the platform and tools for businesses to analyze and better understand their products, services, and current status. This information is then used to improve decision making with regards to the different aspects of the business and improve the services, products, and engagement with customers.

• Systematic collection and processing of data from varied sources and platforms
• Provides analyzed information to businesses and higher-level management for better decision making and improved business models.
• Help businesses standardize effectiveness measures by setting and monitoring key performance indicators.

Collaborative CRM

Collaborative CRMs are software tools that enable teams and departments within a company or an organization to collaborate and share data and information. These programs provide tools and a platform for more streamlined and improved sharing and collaborative work and communication. Teams and departments can share feedback, reports, and updates through a single channel or platform. This enhances communication and reduces the cost and resources needed because collaborative CRMs link together the internal organizational structure of businesses.

CRM development is a large consideration when choosing the CRM software solution best fit for your business needs.

• Outsourced CRM software programs are those that are developed by employing outsourcing development services – like SalesForce, SugarCRM, NetsuiteCRM, and Zoho. This is ideal when businesses do not have in-house developers capable of developing such a tool.
• Off-the-shelf programs are those that are available with pre-existing software packages that businesses would only need to integrate into their systems. This is the most expedited way of acquiring CRM tools, as well as the cheapest, but may not function precisely according to the businesses.
• Bespoke CRM software solutions are customized to fit your business needs. Consultant and expert software engineers analyze the business needs, then design and develop the software that fits such needs. This process can be time-consuming and expensive to undertake but will provide custom and integrated software solutions.
• Managed software programs lie in between bespoke programs and outsourced CRM software solutions. These custom software solutions are rented out as bespoke packages.

Why You Should Use CRM Software Programs

It is an organization tool

CRM software programs streamline the collection and processing of data for the business. Data and information is essential in growing a business. Ensuring that these are collected, stored, and analyzed help improve the decision making processes for the growth of the business. CRM offers numerous tools, both pre-existing and configurable, that will help streamline and make organization data and information for efficient and effective.

It is a reporting tool

Using data collection and processing tools and libraries, businesses can use CRM software solutions to develop progress and forecasting reports. Therefore, this makes it easier for high-level management and the various departments to understand and execute improved business models. These tools aid meetings, collaborations, and communication. CRM reporting tools enhance customer and potential partner engagement.

It improves communication and collaboration

Having a centralized system of communication enables teams to collaborate more efficiently because it improves their productivity. Meetings better communicated and attended, while reports and are more frequent and streamlined. Also, CRM enhances customer engagement. With feedback mechanism tools, helper bots, and product information dissemination, businesses can reach their customers, improve customer-business dynamics CRM helps better and gain their feedback on their products.

It provides business analytics tools

Similar to reports and regular customer engagement, businesses gain a better understanding of the performance of their products in the market through market analysis reports and studies. CRM software programs provide readily available and configurable business analytics tools. Businesses can use these to conduct market and product analysis more efficiently and cost-effectively. This makes the process easier since the data collection and processing are already in-house and through the same tools used for the analysis.

Ensures information accountability

CRM software programs and CRM software services have the tools and potential to install measures for accountability. All data and information collected and processed are logged and tagged with the necessary metadata to ensure transparency and accountability for the business or organization.

There is something for everyone

As outlined, there is a diverse selection of CRM software programs and solutions for businesses and individuals. This is important because they can be custom-built by CRM developers to fit your needs or be readily configurable for immediate use. There are numerous CRM software solutions you can employ. It is just a matter of knowing your needs and the limit to which you can spend on acquiring one.

The post How CRM Software Solutions Can Improve Business Performance appeared first on Beanstalk Web Solutions.

Regardless of your business’ scale or industry, marketing automation can be highly beneficial. According to Small Biz Genius, 65% of businesses indicate that generating traffic and leads is their biggest challenge, with 53% of marketers stating that half or more of their budget goes toward lead generation. This inevitably leads to higher costs for both marketing and sales teams regardless of how well they perform. 

A similar study done by Finances Online shows that 71% of customers expect businesses to reach out to them early in the purchase consideration phase, with 57% of them choosing brands based on Customer Experience (CX) features provided alongside the product or service they bought regardless. Both outreach and nurturing ensure that your business is profitable and self-sustaining in the long run. Marketing and sales automation activities can turn things around for your brand and boost your ROI increases going forward.

Higher Quality Content Creation Output

Whether you operate as a cloud-based service business or an e-commerce platform, the content you produce and showcase with your brand’s name on it will speak volumes of your business’ etiquette. Automating your marketing outreach and sales departments will ensure that your content creators have more time on their hands. 

This will allow them to create the content of higher quality based on more detailed research, audience targeting, SEO and other factors that will add up to your content’s performance once it’s published. Tools such as Trust My Paper and Evernote can also be utilized to ensure that your content is well-formatted and free of proofreading and/or grammar errors. Higher quality content marketing posts will be shared more, have lasting value and ensure that you convert more viewers into quality leads as a result of more time and resources allocated to the content creation phase.

Reduced Cost Per Lead

Marketing automation reduces your Cost Per Lead (CPL) and maximizes your revenue with all content you publish. According to Social Media Today, 47% of businesses stated that growth of sales revenue is the reason behind their increased focus on marketing automation, with 74% stating that the time they save by automating outreach processes is the largest benefit of automation. By introducing marketing automation into your business, you will effectively ensure that more viewers convert into customers going forward. 

Michael Brook, Head of Marketing Department at Studicus spoke on the matter recently: “Ideally, you want your marketing and sales departments to be sustainable and bring in more value than their initial cost. That way, your profit margin will increase with each quarter and you will be able to allocate newly-acquired resources into further refinement of marketing and sales, increased pays, PPC, etc. – therein is the true value of outreach automation.”

Higher Quality Lead Nurturing

Lead nurturing ensures that your business is profitable in the long run. Once you have successfully converted leads into recurring customers,  make sure they stay loyal to your brand. This can be done in a variety of ways. Email marketing with special offers, dedicated 24/7 customer support, and incentives for repeat purchases are a few. 

Platforms such as Grab My Essay and Hemingway can be used to create email content, chatbot dialogue or even your FAQ page should you determine it necessary for your particular product portfolio. Both of these elements play into marketing and sales automation in their own right. Ensure they are automated and readily available for outreach to existing customers to nurture their loyalty toward your brand.

Marketing and Sales Collaboration

Lastly, marketing automation will effectively ensure that marketing and sales departments collaborate on common tasks and goals. Cross-department collaboration can be highly advantageous for a plethora of reasons. These include team morale, productivity, insight into future campaigns, better lead nurturing activities, etc. 

Customers will start to perceive your brand’s image as a cohesive whole. This can lead to further ROI increase opportunities through the introduction of referral links, exclusive discounts and other conversion incentives in your digital marketing campaign, ideated by the sales department. Start thinking of these two elements as facets of the same coin. You will have a much easier time discovering new ways to utilize their potential in automated customer outreach.

The Essence of Profitability (Conclusion)

Marketing automation and sales activities will ensure that profits rise while costs go down over time. This is especially true for businesses with an international audience. For these businesses, manual servicing and outreach would require extraordinary feats of organization and availability around the clock. 

Now we have a clearer idea of why marketing automation is key for ROI and continuous business growth. It’s time for you to find creative and brand-related ways to utilize its functionality. Don’t simply rely on scheduled emails or social media posts and call it a day – find ways to intrigue your followers and existing leads with unique content ideas and they will very likely return the favor and purchase your products and services.

Bio: Angela Baker is a self-driven specialist who is currently working as a freelance writer at writing services such as Pick the Writer and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career.

The post How Marketing Automation and Sales Can Make Your Business 10 Times More Profitable appeared first on Beanstalk Web Solutions.

Wondering how to write compelling copy? No matter how difficult it may seem, writing it isn’t that hard. That is, if you know what you are doing. People who write – or used to write – direct response marketing copy definitely knew how. Learn from the greats of direct response copy. 

You need to test your copy

Testing is a big deal in the marketing world. You need to perfect your message in order to sell, and for that you need testing. David Ogilvy said that if you stop testing, your copy stops improving. And testing is a lot easier nowadays than it used to be. So, get started. 

Your copy needs a CTA

One of the things all great copy has in common is the fact that all of the examples have a clear and powerful call to action or CTA. Just imagine, you’ve told a great story, did the research, implemented all other wonderful techniques – your copy simply shines. Yet, there is no response. 

Why?

Because the readers didn’t know how to respond. This is where CTA steps in to save the day. Give a clear, actionable call to action and watch the conversions follow. 

It should be long-form

There is this myth going about that copy needs to be short in order to be good. That’s false. Just look at some of the greatest examples of direct response copy – all at least a page long. People love reading copy – it tells a good story, has useful facts and tips, and it speaks directly to them. 

So why would you waste your chances at success by writing short pieces? Besides, Google actually prefers longer copy for many reasons. 

Focus on the customer

The copy should be all about the reader. Just go for the 80-20 rule. It says that 80% of your copy should be “you”, or directed at the customer and that only 20% of the time you should use “we” or “I.” A powerful rule because this is what makes your copy compelling. 

Use the headline wisely

“One of the biggest lessons you can draw from direct response copywriting is that headlines matter. It’s what draws people in and attracts their attention. However, this lesson directly opposes the myth that headlines need to be quirky and a bit strange in order to get attention. In fact, most of the headlines in direct response marketing are relevant to the topic and audience, while being quite simple,” says Mike Collins, an editor and guest lecturer at Essayroo and Essay Services.

This is what you should do with your copy headlines – simple, relevant, yet powerful. 

Target the right audience

All of these previous tips are good for nothing if you don’t target the right audience. You can write as much as you want and you still won’t be able to get the response you need. This is one of the things direct response marketers knew and so they did a lot of audience research in order to find out what kind of copy they need to write. 

These days, research is even easier – with Big Data and various tools that exist on the market, is there really a reason not to do research? 

Speak to the senses

While TV advertisers, for instance, can very easily trigger the senses, this is not such an easy job for the direct response marketers. Written word, if done poorly, can’t really evoke these senses. However, when you write with power and make your sentences flow with dynamic and harmony, you can do it. 

Remember that smell is one of the strongest senses and it’s directly related to memories. If you can use memories evoked by those senses in your writing, you’ll have no trouble making an impact. 

Use good writing

“It all starts with good writing. This is something you should start with. So, for instance, use simple words, not their thesaurus counterparts. No jargon or slang should be in your writing – unless there is a specific need for it,” says Jordan Bellings, a writer at Academized and Write My Paper.

Write dynamically. One short sentence. One medium sentence that adds to the harmony. And one long sentence that is more descriptive and complex than the previous two and adds more information to the copy. 

Grammar and punctuation, as well as spelling, are a given – as a copywriter, this is essential. 

Creating good copy requires practice, research, and studying. This is where direct response marketing can help. Learn from the great people who wrote it – all of those rules apply today. 

Aimee Laurence is a copywriter at Top European writing services and State Of Writing. She loves writing educational and business articles for various online publications like Assignment Services, where she shares useful tips on writing good copy. In her free time, Aimee likes doing yoga.

The post Copywriting Lessons You Can Learn From Direct Response Marketing appeared first on Beanstalk Web Solutions.

Have you ever been in asituation where you’re creating new content for your email marketing campaign, and you ran out of words or ideas to write an email to your subscribers?

Well, when you have a huge audience out there reading your words, writing an email can be quite intimidating! 

You could be a bit worried about framing your email with the correct language and context.

Marketing is the crux of a business, and with the right email marketing strategies, you can build your own successful marketing foundation.

To help you with this, we have summarized five email templates as useful additions to your conversion funnel.

Shareable Content

This concept is simple! You share content with your subscribers the way you would share with your friends who have the same interests and preferences as you.

Popularly known as “proven content,” this strategy helps you build a strong bond with your audience. 

Ideally speaking, it is also one of the most creative ways to set a fresh email marketing tone for your audience.

Follow these tips—

• Start with an informal tone and keep it casual.
• Be careful not to add over-promising words. 

Case Studies

The main idea behind this tactic is to keep your audience engaged with a professional tone. 

You aim to keep the trust of potential subscribers, but if you run out of words or the content just doesn’t flow, ‘Case Studies’ can come to your rescue!

They combine a reasonable proportion of storytelling and useful information — something that is well taken by your audience.

Use case studies in your email to address issues or any explanations that you would like your audience to know.

This is a good way to increase your subscribers’ confidence.

Make sure your case studies email gives your audience the advantage of overcoming barriers.

Directing Your Email Marketing Content To Your Blog

Frankly speaking, it’s a good idea to direct your audience to particular content in your blog.

It is one of the best ways to win the support and trust of your audience, especially new subscribers. 

Redirecting your new subscribers to your blog can help them understand what you have in your archives.

You will find that this is one of the key strategies of various marketing agencies to promote brand awareness among customers.

It is one of the most effective tools to boost content traffic and increase brand awareness!

Be sure to direct links to useful and evergreen content on your blogs that relate to your sales funnel.

With short and sweet emails framed with a brief introduction, tell your audience why you’re sending them that particular mail.

Bear in mind that subscribers always respond to ‘Why’ after ‘What’— so engage them with concise briefings.

Adding bullet points to important contexts gives your audience the flair of the post.

This useful strategy not only grabs their attention but also boosts your click-through rate!

A Helpful Tip

Target the attention of your audience with a very useful tip!

This will help you grab their attention by providing them with something that they can immediately implement.

Make sure to write a valid and powerful tip instead of overcrowding phrases that may confuse them.

In the whole bargain, the content you send will end up being more precise, and subscribers may tend to take your word of advice.

And since your message is useful and actionable, your audience will also reciprocate to all your future mails!

Follow this — start with a brief and concise tip.

Then explain in one or two short paragraphs about why the tip might work upon implementation. 

This style of mail paves the way for a call-to-action, making it a valuable addition to your conversion funnel.

FAQ

Position yourself in the shoes of your audience — and you will know the power of FAQs!

Add a Q&A section in your mail to stay one step ahead before your subscribers start raising their doubts.

It’s a proven strategy to build confidence in the minds of your audience and works to great depths in marketing your reputation.

Survey the preferences of your audience and frame your FAQ section based on their doubts. 

Formulate the issues faced by them as questions and frame the answers that would clear their doubts. 

Archive important and useful Q&A section in your email to help your audience connect with you.

There is no question of doubt about the effectiveness of these 5 useful email templates to boost your conversion funnel.

These templates are highly adjustable and adaptable to different segments of your mails. And they seamlessly help you target the right audience.

With a precise amalgamation of perfect timing and great email content, you have got everything to boost conversions!

For all of your email marketing needs contact us.

Author Bio:

As a technology enthusiast, Bella contributes to open-source projects. She is also a Consultant for topmygrades and part time academic tutor at expertassignmenthelp and loves to write about students. When she not helping a student. She will be having a chocolate in different cities or taking a stroll down the beach. You can also find her on LinkedIn.

The post 5 Proven Email Strategies to Add to Your Email Marketing Lineup appeared first on Beanstalk Web Solutions.

How to Ensure Your Email Marketing Campaigns Are Reaching the Right People

Why do so many digital marketers fail so miserably when it comes to email marketing campaigns? Successful email marketing isn’t as easy to achieve as it once was. Many people who are targeted via email generally don’t open unknown emails because of all the spam and scams that are currently circulating the internet. 

So, how do you build a successful email marketing campaign that is going to convert? Let’s have a look at some of the things to consider to ensure your campaigns are as effective as possible. 

Build Your Email List

Building an email list isn’t that hard when you think about it. If you’re looking for subscribers through your blog, all you need to do is provide good content. Of course, there is more to building mailing lists than just content. You can find many guides and tips online to help you build your email list. There are many different methods.

Whatever method you choose to use to build an email list, you need to build one that you can send marketing materials to on a regular basis. Of course, what you want in an email list is quality rather than quantity. Otherwise, you’re going to end up spending money on your email campaigns with very little reward. 

Once you have built an email list using any one of the many methods out there, it’s time to verify those emails to ensure any marketing emails you send don’t bounce or end up in a spam folder. 

Verify Your Email List

Compiling an email list is actually one of the easiest parts to email marketing. Compiling a list of consumers that are going to read your content is the hard part. Just because you have thousands of email addresses on your list it doesn’t mean that sending out automated emails is a fast-track route to success. 

You need to verify those emails to make sure they’re human for a start. In addition, you need to ensure they are the right target audience, so you’re not wasting your time. 

There are tools out there that can help with bulk email verification; Quick Email Verification is one such tool that can help businesses check emails on a marketing list. They also offer a free trial with 100 credits daily which is useful. The best tools are not free, but they are accurate, which is important. 

It’s vital that you have a bulk email verifier tool at your disposal, the tool will help you test the accuracy of the email addresses to ensure you are not getting as many bounce backs and your emails reach recipients. 

Ensure Your Emails Don’t Look Like Spam

If you’ve been sent spam emails in the past, you’ll see how easy it is to spot bogus content from a mile away. Spam emails often use subjects that contain capital letters and plenty of exclamation marks. They try to get your attention by using methods to make you think the email is urgent when it’s clearly not. The last thing you want is your subject lines to look like spam. 

Many people now use inbox filters and other automated tools to send suspicious emails straight to the spam folder. There are ways you can counteract this issue by being careful when you design your marketing emails. Try to address the recipient personally rather than write a generic email that looks as if you’ve just sent the same email to thousands of people at the same time.  

Constantly Measure Results

It doesn’t matter how much good advice you follow or what tips you choose to implement into your email marketing campaigns – there are no guaranteed results. This is why measuring your data and studying previous marketing campaigns could prove pivotal in your next email blast. 

Look at the data to see what emails were active and how many conversions you had from a particular email template style. This is basic stuff, but you can’t afford to ignore the obvious. Always measure your results and it will help you come up with new ideas and strategies to ensure future email marketing campaigns are much more effective. 

Make It Easy to Unsubscribe

Having someone unsubscribe is not the worst thing that can happen. If someone is not interested in what you’ve got to offer, there is very little you can do about it. You should always make it easy for your readers to unsubscribe from your newsletters – not adding an unsubscribe link or hiding it away will only cause irritation, which has a negative effect on your brand. 

Only send emails to people who actively sign up for marketing messages. These recipients will appreciate what you are offering and are more likely to convert into customers. 

Write Clean Content

Content is truly the king of email marketing – and any other marketing method for that matter. If your content isn’t interesting or doesn’t provide any benefit to the reader, they may unsubscribe or just automatically put your future emails in their spam folder. 

It’s very easy to lose subscribers just for the smallest of mistakes. For example, readers don’t like poor grammar or a long, rambling email. Always ensure you produce clean, crisp content for your readers, so they have an easy time navigating your emails and an even easier time knowing where they have to go to buy your products. 

Create Mobile-Friendly Emails

There is absolutely no excuse if you’re not producing emails for mobile devices these days – nearly everyone uses smartphones. If your emails look unreadable on handheld device browsers, they will be deleted. 

Even today there are many email templates out there that are already optimized for mobile email users, so you have no excuse. Just a few lines of HTML code can really make a huge difference in securing new clientele. 

Test Your Emails

A/B testing is a big part of a successful email marketing campaign. Send yourself some dummy emails so you can see what your readers on the other end are faced with. If you’re not entertained by the email – your readers won’t be. Test emails and then test them again to make sure they have the best chance of being successful. 

Send your colleagues emails to see what they think (always ask for their honest opinion) – it will help you create better emails that could lead to a higher conversion rate. 

Always Provide Value to Your Readers

It’s all well and good sending out an email to inform your readers that you have updated your products or website, but how will that benefit them? Let them know what you’ve done and what you’re currently doing to make the whole experience better for them. 

Of course, providing value in terms of the content you provide via email is also beneficial. If a reader isn’t wowed by your email subject line, then chances are they’re not going to be wowed by what is inside. 

An email marketing campaign can be highly effective if you follow the above tips. If you’re not spending time using tools, producing clean content, or providing an easy way for your readers to unsubscribe should they feel the need to – then you’re doing it all wrong. You need to set your emails apart from all the spam out there, and that can only be done by investing time and effort into your email campaigns.

The post 9 Ways to Create Effective Email Marketing Campaigns appeared first on Beanstalk Web Solutions.

Leveraging Automation to Build Your Business

Automation in business is the future and, for a lot of people, it’s the present as well. As a company looking to get ahead, you need to be thinking outside of the box in terms of what you are capable of achieving and with what speed and convenience. Automation allows you to set something in place that is guaranteed to help your business and then leave it to run itself, whilst you sit back and watch the improvements. There are a lot of unique and distinct ways to go about marketing automation for business, so, without any further delay, let us take a look at five tips for building up your business through marketing automation.

1. Automated Email CollectionEmail marketing is a vital tool for any innovative, ambitious company. It’s a unique opportunity to deliver targeted advertising into the private realm of a potential or past customer’s mailbox. There are a lot of things you can do with email marketing, some of which we’ll discuss, but the first step is getting the addresses. In this scenario, automation affords you a whole range of options. When a potential customer clicks on your website you can immediately offer them a sign-up form, which will come across like a pre-requisite for entering the site – though of course, it won’t be. Similarly, if they are idle on the page for a long time you could use that opportunity to spring a sign-up form. The shopping cart page is a great time to get the address, as it seems connected to the act of buying. If you haven’t received it yet, then as a customer checks out is another point at which you can grab their details through marketing automation.|
2. Automate Your Introduction
   After receiving the address, the next step to email marketing is immediately touching base. “By using automation, you can build clever introductory emails that show that you have paid attention to their activity on your site, and give them the benefits of hearing from you directly via emails, such as offers and coupons”, advises Anthony Jonas, a business writer at LastMinuteWriting and Writinity. Marketing automation isn’t a one-size-fits-all solution. Nowadays you can program in subtle variations to your automated welcome email that show character and attention to detail.
3. Email Updates, Offers, and Reminders
   Automated emails, as mentioned above, have a range of possibilities, only limited by your imagination. For example, you can program your automation to send an email any time someone adds items to their checkout but doesn’t carry through with the sale, to encourage them over the line. Or you can automate email offers, where you take the data on the last items that they were viewing and give them a unique coupon code for 10% off a particular item. It offers you an easy way to stay in touch, which, all the while, encourages them to view your company as attentive and caring toward their customers.
4. Give Rewards To Loyal Customers
   In terms of boosting customer morale, there is nothing like a company rewarding your commitment to them. “One of the best tools that is available to a company that uses automation, is segmenting your customers into tranches representing their commitment to your company and basing rewards on that. The automated rewards campaign will be very well received and could generate further sales and even some free marketing”, says Jaime Blackstone, marketing blogger at DraftBeyond and ResearchPapersUK.
5. Automatically Curate Your Social Media
   There are a lot of very specific and potentially complex algorithms behind optimal social media use. For a company, it is vital to get social media right as it represents a unique and valuable opportunity for marketing. However, as mentioned social media is complicated. By establishing follower routines, you can automate posts and updates to come at optimal times of day with optimal content for users online in those moments.

Conclusion

Marketing automation is a very valuable tool today and affords you a lot of chance to do anything from marketing to customer services without exerting extra effort. There’s a high chance that you will find success and grow your business with the right employment of this tool.

Harry Conley is a content editor at LuckyAssignments and GumEssays. He develops training procedures and manages the workflow to give writers supplemental support instruction.

The post 5 Methods For Growing Your Business Using Marketing Automation appeared first on Beanstalk Web Solutions.

A survey conducted by The Manifest revealed that 69% of businesses include email marketing in their overall digital marketing strategy. Given the ubiquitous nature of email, it’s not surprising that the majority of businesses have email marketing strategies in place. That being said, some email marketing strategies are more successful than others. If you want your campaigns to be effective and stand toe-to-toe with the best in today’s email marketing landscape, here are six emails that you should be sending to your subscribers.

Welcome emails

Welcome emails are one of the most valuable emails in your entire email marketing arsenal. With this email, you can build loyalty and improve engagement. Compared to other emails you send, your welcome email is the one that’s most likely to be opened. In fact, the average open rate for welcome emails is 50%.

The welcome email is your first chance to make the best impression you possibly can to your new subscribers, so make the most of it. Take it a step further and use email marketing automation to effortlessly send a welcome email whenever you gain a new subscriber. This way, you only need to set up the email once, instead of having to send it manually each time a new subscriber joins your list.

Purchase Confirmations

Transactional emails such as purchase confirmations are opened eight times more than any other type of email and generate six times more revenue. This is because transactional emails are triggered by actions your subscribers have taken, which means the content is relevant to them. In the case of purchase confirmations, your customers expect these emails after making a purchase because they want to verify that did the right thing. They trusted you enough to make a purchase, so they want reassurance from you.

Sending purchase confirmations increases your credibility and lets your customers know that you can be trusted. Take advantage of your customers’ positive impressions by including offers of similar or complementary products in your purchase confirmation emails. You can also ask for referrals and provide your customer with incentives for referring a friend, family member, or colleague.

Shipping Notifications

Shipping notifications are another type of email that is highly relevant to the recipient. If your subscriber makes an online purchase, they’ll naturally want to receive a shipping notification to make sure that they entered they entered all details correctly including the item they bought, the quantity, and their shipping address.

Here are the best practices when sending shipping notification emails:

• Personalize your email by including the customer’s name and other relevant information.
• Set proper expectation by giving an estimated date of delivery.
• Include an image of the item that your customer purchased.
• Similar to purchase confirmations, shipping notifications also present an opportunity for you to suggest similar or complementary products.
• And last, but certainly not least, provide your customer with the tracking information of the item so that they can track it in real time.

By providing these details, you increase transparency with your customer and make them feel secure about their purchase.

Reminders

Sending reminder emails is an ideal way for you to connect with your customers and let them know of big events such as a store-wide sale or a popular item that is quickly selling out. Use subject lines that create urgency for your customers so that they take action and make a purchase.

You can also use reminders to refresh your subscriber’s memory of a significant event during their customer journey. For example, you can remind your customers of their very first purchase with you and entice them to make another purchase by offering irresistible discounts.

Birthday or anniversary Emails

Birthday emails are great for making your subscribers feel special. Coupled with the fact that birthday emails generate 382% more revenue per email than promotional emails, you’ve got a surefire way to not just boost engagement, but also drive your revenue through the roof.

When sending birthday emails, don’t stop at greeting your subscribers a happy birthday. Include a free gift or special offer in your message. It could be anything from an online voucher to a code for a unique code for a significant discount on their next purchase.

Re-engagement emails

According to Marketing Sherpa, businesses lose an average of 22.5% of their list every year. Database decay is an unavoidable truth in email marketing, but that doesn’t necessarily mean you can’t do anything about it. To re-engage your inactive subscribers, send them re-engagement emails. If a subscriber hasn’t made a purchase in a while, tempt them into making a purchase by offering an exclusive email-only discount. Alternatively, you can also give them something for free in exchange for doing something like following you on social media or referring a friend.

Wrap up

These emails are not just highly effective, they’re also surprisingly easy to set up and automate. By integrating them into your email marketing strategy, you can attract new customers, retain loyal ones, and increase your revenue in the process.

The post Email Marketing 101: 6 Emails To Send To Your Subscribers appeared first on Beanstalk Web Solutions.

So, this is it. You’re in the most magical time of the year where everyone is in a cheery shopping mood, and as a business owner or a marketer, it’s the perfect time to take your holiday email marketing to the next level to drive in holiday sales.

But don’t wait at the very last minute to craft those holiday messages. You need to start as soon as you can, since early November up to early January are the biggest spending months of the year.

In this post, we’ll talk about useful holiday email marketing tips to rock your sales this holiday season:

Write Appealing Subject Lines

So, you want your email to stand out in your customer’s inboxes. Having the right subject line is as important as the email’s content itself. For you to stand out from the rest of the pack, you need to focus on improving your email subject line. Ask yourself, what exactly resonates with your already existing and potential customers? Crafting engaging subject lines receive higher click-throughs, which can translate to higher revenues.

• Personalize: Use your subject’s first names, to humanize your emails. Personalized subject lines generate 50 percent higher open rates which translate to an excellent revenue opportunity.
  
  
• Re-evaluate triggers: These are relevant and timely emails that are based on what a customer has said and done previously. A perfect example is when a subscriber signs up for a brand email.
• Keep it concise: The maximum number of characters read on a mobile device is approximately 35 characters. Tell the full story on the preheader, instead of trying to cram everything in the subject line.
  
  
• Focus on industry and timely trends: A great way to capture your subscribers’ attention is focusing on time events and topics that will stay in their minds. The subject line, ‘Fun Ideas for Christmas Eve + FREE SHIPPING,’ is bound to capture their attention.

Consider Making your Emails Interactive

It’s tough getting noticed via e-mail. However, a smart way to stand out is using interactive content as it has the power to delight your readers while eventually improving your email engagement.

Crafting interactive content actively engages your subscribers. As a result, encouraging them to share vital information with you. According to the Content Marketing Institute, a staggering 93% of content marketers agree that interactive content has the power to grab an audience’s attention better as compared to static content.

So, as much as you can, try to include interactive experiences such as memes, GIFs, and videos in your messages. By thinking outside of the box and getting creative, not only will your audience love you for it, but there is also a higher chance that they open your emails and click-through your website. To boost your results, understand what’s your audience’s motivation to click, read and share your content.

Fuse Email Marketing and Social Media Together

A lot of people think that email is just a thing in the past and all the hype is on social media. For instance, if you want to create an effective social media strategy, you can opt to advertise on Facebook while you integrate email into it. In other words, you can’t focus on creating an email marketing campaign, while completely writing off social media, and vice versa.  

Social media can help you create a friendly brand image. Email, on the other hand, remains one of the most highly profitable marketing channels out there. A lot of businesses get a majority of their revenues in from email. These two have to go hand in hand so that you can take your customer relationship to the next level, and maximize your results.

Ensure your Emails Are Also Convenient for Mobile Users

With an increasing number of mobile users, it just makes sense that one of your priorities should be optimizing your email design so that it can work perfectly on mobile devices.

Chances are, people will be opening your emails through their smartphones and tablets. They’re also using it to click through your website as they make purchases as well. So to achieve optimal results, make sure your emails are appropriately formatted for mobile phones.

Create Urgency by Using Countdowns

Another tool that you can cleverly incorporate in your email marketing campaign is an email countdown timer. This tool will dramatically increase your click-throughs and engagement and will help boost your ROI.

Countdown emails are a fun and engaging way for subscribers to open your emails as they eventually take action. Here is a guide on how you can improve your e-commerce conversion rates.

Create Recovery Emails for Abandoned Carts

During the holiday season, there are three primary reasons why people abandon their carts:

• shipping costs
• better deals from elsewhere
• item is out of stock

At this stage, it’s crucial to see what caused those abandoned carts, as you specifically address these problems. Set a separate abandoned cart series for first-time customers and returning ones. Also, consider the timing of your emails. You can also opt to offer a special discount or free shipping to inspire the shopper to make a purchase.

According to this ecommerce email marketing guide, transactional emails could be a huge difference from getting that sale and getting ignored. Transactional emails are those emails sent when the customer checkouts and purchased a particular item.

Sending follow up emails whenever cart abandonment occurred can win back customers and make them finish their transaction. This has to be on your email marketing strategy at the same time.

Send Out Real-time Updates in Your Inventory

You need to send out relevant content that gives something of value to your readers. Otherwise, that email will go directly to the spam folder. You can create a contextual, relevant email experience through live content. This type of content can be usually in the form of an image, animation, or video content and is displayed using data that is hardly known until the recipient opens the email.

By sending emails that are relevant and contextual to your subscribers, it helps you achieve your goal of turning them into potential buyers.

In Summary

With the holiday season just around the corner, you need to come up with the right holiday email marketing strategy. By applying these tips and techniques, you’re well on your way to increasing your conversions and boosting your sales.

About the Author — Andi Croft is a frequent traveler and freelance writer. She is passionate about covering topics on travel, business, and technology. In her spare time, she enjoys baking and spending time with her dog named Akira.

The post 7 Clever Holiday Email Marketing Tips to Increase your Sales appeared first on Beanstalk Web Solutions.