Top Tools for Designing, Creating, and Communicating Content
Ready to get in the mix and capture some attention? You need the right digital marketing tools.
If you’re planning an extensive campaign — or even just a small one to drum up a little extra interest — it’s important to be sure that you’re working with the right tools.
But with so many marketing tools out there today, it can be hard to know which ones to choose.
Each year, new digital tools are released that are designed to make marketing easier, less time-consuming, and more effective. The best ones take into account changes in consumer habits, social media focus, and everyday fluctuations in business trends.
So here is a short list of ten digital marketing tools that are just what you need to kick your campaign into high gear, whatever the size and scope.
Website, Blog Content, and Scheduling
Curating content and staying useful, timely, and on-topic are all big pushes in writing for websites and blogs. On top of that, effective content creation is all about SEO.
So with those aspects to focus on, these four digital marketing tools can help you to craft and schedule perfect content to keep the spotlight on your business.
Ahrefs is a highly effective SEO tool. With an extensive data library, they cover the necessary information for about 150 million keywords in the United States alone.
They also provide insight into your competition, with ranking information that pinpoints content gaps in your own pages, giving you the chance to patch up any weak areas.
This is the classic tool for any traffic-minded marketer (and all marketers should be traffic-minded). Google Analytics tracks visits, including information about where traffic is coming from. Analytics is incredibly useful for pinpointing which of your landing pages, marketing materials, etc., are most effective in triggering conversions.
A little expertise in Google Analytics is a necessity for effective marketing. The great news is, the service is free to use.
One of the premiere content analysis tools out there today, Yoast analyzes your blog posts as you create them, pointing out weaknesses in writing, editing, and SEO. Using Yoast gives your posts more punch; it works along with Google’s search engine, giving you a better chance at a higher search ranking.
Yoast is a WordPress plugin, and it’s free for basic use, though there are premium plans for multiple sites.
Graphic And Visuals Design
Every campaign needs specialized visual content, centered around the main thrust of the campaign. With the plethora of visual design tools out there, it’s never been easier.
But don’t just take my word for it. Check out these marketing tools.
Freepik is notable in that it has both free images and vectors (hence the name) and also a premium plan with access to more visuals. With that premium plan, you get over a million different images and vectors.
It’s also easily searchable, even by color.
Logo design isn’t as easy as it should be, especially if you’re not particularly creatively inclined.
Then again, there are plenty of logo design services out there ready for consumption, so there’s no excuse not to have a good logo.
Logodesign.net offers a wide range of searchable logo symbols by type of business, color, graphic inclusion, and other features. It’s not comparable to a custom designed logo by a graphic designer but they’re a good source for inspiration.
It’s good to take the time to design visuals, but when short on time, Piktochart is my go-to. It offers a varied range of templates for all sorts of visual content creation, from social media platforms to blog posts to flyers.
In short, it’s perfect for your campaign, no matter what type of campaign you’re putting together.
Social Media Scheduling And Communication
Social media marketing is one of the fastest growing and most effective channels for a marketing campaign of any shape or size. And email marketing isn’t far behind it.
Though your blog and website are the most important places to put your long-form content for public consumption, your social media platforms and email blasts are going to be the key to traffic.
MeetEdgar is a social media management tool that helps you to extract “bites” from your content. That means that you can feed your blog posts into it, and it can extract the portions of content with the most relevant keywords, giving you compressed content that is postable to other social media platforms.
It’s also useful because it has your back. You can schedule posts through the tool, but if it runs out of new content, it will mine and re-post previous content, keeping your campaign active and in the public eye.
MailChimp features on almost every list of the best digital marketing tools available. It’s been around for a while, but the creators keep enhancing it to fit in with the current trends and address new marketing needs.
MailChimp has both a free and a premium service. With either one, you have the capability of sending out hundreds of emails to customers, letting them know firsthand all the relevant details of your campaign.
Of course, if you want to run a truly effective campaign, you can’t just communicate with your audience. It’s important to communicate with your co-workers as well.
Slack is generally the tool of choice for project management and communication. It’s user-friendly, and because it’s so ubiquitous, it can be tacked on to many other tools, letting you share information between your team with just a few clicks.
In any campaign, it’s important that everyone stays on task and focused for the best results. Slack — and the rest of these ten awesome tools for digital marketing campaigns — helps you to deliver.
Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. You can connect with her here.