Although most people will look at website design as purely visual, it is much more than that. Research has shown, time and again, that aesthetic choices…
Where good ideas find you
How to Create Landing Page Visuals That Convert
Converting a website visitor is an uphill battle at the best of times. And as 2021 fast approaches, we need to take into consideration the way…
UX vs UI: Key Differences Every Designer Should Know About
Most people who aren’t that tech-savvy use the terms UI and UX interchangeably, even though they mean different things. While it’s understandable if someone who isn’t…
6 Reasons Why Minimalist Design Is the Way to Go
Minimalist design isn’t new. Most historians date the style back to the late 1950s and artists such as Frank Stella. As with most artistic bents, it…
The Importance of Graphic Design in Digital Marketing Strategy
Graphic design is inseparable from the world of marketing – it’s easy to see why. Humans are highly visual creatures and are attracted to graphical representations….
How to Establish a Brand Identity Your Customers Want to Interact With
The way the outside world sees your business has as much to do with your brand identity as the way you see yourself. Building a name…
How to Attract Backlinks Using Infographics
Backlinks are one of the most important factors that Google uses to determine a website’s ranking. If multiple trusted and highly rated websites link to you,…
Why Small Businesses Need to Invest in Their Website’s UX
A strong online presence is a must, especially for small businesses. No matter your niche, you need a website, a social media account, and an online…
4 Web Design Trends You Should Care About
2018 saw a tidal wave of improvements to how businesses manage their online presence. Responsive web design, with clean layouts, implementing optimization practices and the growing…
5 Tips on How to Engage your Audience in a “Boring” Industry
Creating a content calendar is hard enough. It is even harder if you have to create content for an industry that is seemingly boring to death….