Social Media Strategy For Business 2021 The time to start thinking about creating a social media strategy for business is finally here. It might be a foreign concept, but the goals of this blog post are to show you that it doesn't have to be difficult and to hopefully get you moving in the right direction creating your business' social...
Data-driven digital marketing reports are an essential tool for measuring marketing performance, understanding the value of digital marketing efforts, and evaluating progress toward your business’s goals. Data-driven digital marketing services rely on reporting to track progress. However, it can be difficult to find important information in reports, especially if you aren’t actively tracking marketing progress every day. Any data-driven digital...
Search Engine Optimization (SEO) is central to many effective business strategies. But did you know you can take it one step further and localize your SEO efforts? It’s true — for certain businesses, local SEO can make a big difference in the amount of qualified leads search engines send their way. Here, we want to dive into the benefits of...
When it comes to creating websites that drive conversions, the call to action is quite literally the most important component to get right. Even the best, most conversion-optimized website can fall flat when paired with a weak call to action. Creating a compelling CTA can result in a massive improvement in conversion rates and ROI for your marketing efforts....
You’re probably aware of plenty of do-it-yourself website companies, where you just pick from some templates and call it a day. Maybe those seem adequate. Or maybe you’ve got a web 1.0 style website you think does the job okay. Sure, it’s not flashy, but it’s got all the relevant information. If you think either of these web development solutions...
Search engines run our lives. Feel a twinge? Look up what ailments could be causing that pain. Hungry? Search for recipes with the ingredients currently in the refrigerator. Going somewhere? Find directions and have your helpful little pocket robot talk you through each step. Search engines are a staple of modern life, and as such, optimizing how your business ranks...
Most businesses can benefit from some sort of online presence. Ranging from sassy social media posts to economical e-commerce sites, the internet has limitless possibilities for your business. But you already know that, or you wouldn’t be here. You’ve realized that you’re not taking full advantage of the opportunities to grow your business digitally, and you’re looking for guidance about...
Over the past few years, we've seen some fairly dramatic changes in Google's search algorithm. Some of these have been slipped into updates unannounced, but others, like mobile-first indexing, were publically announced before being released as major algorithm changes. The digital marketing community must decipher many aspects of Google's algorithm. But we have seen that the changes that Google does...
Although most people will look at website design as purely visual, it is much more than that. Research has shown, time and again, that aesthetic choices impact not only branding and consumer impressions but web visitor behavior as well. With this in mind, it becomes clear that aesthetics matter. What is more, we know that design choices and color schemes...
Social Media is one of the best ways you can market your company. It can no longer be ignored as a new thing for young people that you don't understand. It's 2021, and the current global climate means that people are spending more of their time online: they are using zoom for school, they're on Facebook interacting with friends, and...
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