Digital Marketing5 Outdated Digital Marketing Strategies to Ditch in 2022 Let’s be honest — there is plenty we would like to leave behind from the last few years, and that includes outdated digital marketing strategies. We…
Digital MarketingDigital Marketing Reports: How to Read Reports Like a Professional Data-driven digital marketing reports are an essential tool when it comes to marketing efforts. They measure marketing performance, help you understand the value of digital marketing…
Digital MarketingDon’t Make These 6 Mistakes When Writing Your Call to Action When it comes to creating websites that drive conversions, the call to action is quite literally the most important component to get right. Even the…
Web DesignAesthetics Matter: Choosing the Right Website Color Scheme Although most people will look at website design as purely visual, it is much more than that. Research has shown, time and again, that aesthetic choices…
Digital MarketingRemarketing: Get Back Customers You Thought Were Lost & Increase Conversions Remarketing is one of the most powerful tools in digital marketing, and it is also one of the most underutilized. When used correctly, remarketing can boost…
Digital MarketingLanding Page Design That Converts Converting a website visitor is an uphill battle at the best of times. And as the digital world evolves, we need to take into consideration the…
Digital MarketingHow to Create Effective Landing Pages Whether you are trying to gain leads from Google Ads, a social media campaign, or SEO, effective landing pages are crucial. The landing page is the…
Digital MarketingThe Positive Psychology Behind Negative Reviews It isn’t hard to understand why businesses seek 5-star reviews. Humans always want to see, hear, and read what others believe about someone or something. That’s…
Digital MarketingTop 10 Google Shopping Ads Strategies for 2020 What are Google Shopping Ads? If you aim to drive more traffic towards your website, google shopping ads are what you need! Just like every other…
Digital MarketingHow to Improve Your Digital Marketing Company’s Client Retention All companies benefit from keeping the customers they have, but client retention in the digital marketing realm is particularly challenging. Unless you differentiate yourself from the…
