Over the past few years, we’ve seen some fairly dramatic changes in Google’s search algorithm. Some of these have been slipped into updates unannounced, but others,…
Where good ideas find you
Aesthetics Matter: How to Choose the Right Website Color Scheme
Although most people will look at website design as purely visual, it is much more than that. Research has shown, time and again, that aesthetic choices…
UX vs UI: Key Differences Every Designer Should Know About
Most people who aren’t that tech-savvy use the terms UI and UX interchangeably, even though they mean different things. While it’s understandable if someone who isn’t…
What Is UX Research and Its Role in Designing a Profitable Business Website?
Today, it is easier than ever to build and launch a good-looking website. However, you wish for your website to actually drive business growth in terms…
6 Reasons Why Minimalist Design Is the Way to Go
Minimalist design isn’t new. Most historians date the style back to the late 1950s and artists such as Frank Stella. As with most artistic bents, it…
Seven Web Design Principles That Can Magnify Conversions
If you want to increase your conversion rates, there’s no better time than now to learn how. Find out the main principles of conversion-optimized web design…
The Importance of Graphic Design in Digital Marketing Strategy
Graphic design is inseparable from the world of marketing – it’s easy to see why. Humans are highly visual creatures and are attracted to graphical representations….
How to Establish a Brand Identity Your Customers Want to Interact With
The way the outside world sees your business has as much to do with your brand identity as the way you see yourself. Building a name…
Boost Your Business By Offering Gift Cards
The reality is that the global pandemic is affecting most businesses, whether directly or indirectly. Whether you are just a consumer, a B2C business, or a…
Top 8 UX Design Principles for Creating a Great Website
UX design is a creative field that welcomes creative minds and artistic skills. Design principles are the set of considerations that form the basis of any…