Seven Web Design Principles That Can Magnify Conversions
If you want to increase your conversion rates, there’s no better time than now to learn how. Find out the main principles of conversion-optimized web design in this article.
Many marketers insist on the importance of SEO, social networks, creating lead magnets to increase conversions, and the like, but they often forget about the importance of website design. The listed components are vital, but the design is not just a “pretty cover.” This is something that can significantly increase or vice versa, reduce conversion.
According to qualified specialists and professionals, the majority of people say website design is one of the three most essential criteria for deciding whether a company is reliable. That is why it is crucial that your website looks professional. Both internal and external elements of your website must be accessible for various groups of users, so you have to include all the necessary parts – for example, the unique content of your blog and quality backlinks. In order to complete the mentioned steps professionally. However, let us continue with web design principles.
High-quality, thoughtful website design increases conversions. Two-thirds of people prefer beautifully designed content according to recent studies. So if you want people to read your professional blog posts, they should look attractive. Today, we are going to review the most significant principles that can boost your conversion rates.
1. Make Your Brand More Aesthetic
If you have ever seen the originals of Monet or Van Gogh, you are familiar with the possibilities of beautiful design. Unfortunately, there are very few websites on the Internet that can rightfully be called works of art. Gifted designers put soul, talent, and experience into their work, trying to evoke unforgettable emotions among visitors.
Remember that a website or landing page must convey the spirit and corporate culture of the company. The colors, fonts, and overall design of the page depend on the internal culture. Each color causes a certain emotion. For example, orange is associated with pleasant moments, youth, joy. Red, on the contrary, causes associations with a stop signal, danger, pain. Decide on the emotions that you are going to bring up and choose the colors of your design.
2. Justification of Your Value & Offer
You have to immediately explain what your company is doing and what sets you apart from competitors. This explanation is called the “value proposition.”
A value proposition is usually the first thing a user sees on a page. It is what inspires confidence in the user to convince him to purchase your product. Only a couple of lines. One movement. Of course, the offer on the landing page for generating leads will differ from the main page of your company, but the essence is the same.
3. The Negative Space
In website design, spaces are called negative space. Positive space is a space that contains all the components of your website, while negative space is all the space between them. Regardless of the name, negative space has a fundamental purpose in website architecture, since the website will be confusing and unreadable without it.
Negative space incorporates not just the separation between huge page components, for example, the title and essence of the page or the sidebar and content. It additionally comprises the space between all the little parts of the website. For instance, it may be the separation between focuses, among lines, and even between letters. In case you center around a wide range of negative space on the website, you can make it progressively clear and conveniently seen by guests. Also, this prompts an extension as far as the change.
4. The Eight Second Rule
This rule claims that you have only 8 seconds to attract the attention of the user. That is how long a person can concentrate on one thing. You have a tiny window of opportunity for interacting with the user when he/she gets to the website. So count on these seconds!
Here are some tips to get your attention in the first 8 seconds and increase your conversion rate:
- Use a large, prominent headline that briefly and permanently speaks to the benefits of your product.
- Deploy eye-catching images that convey the primary purpose of your page and draw attention to the main call to action.
- Make the call-to-action button large, simple, and straightforward.
- Apply unique words to make your offer more attractive.
- Exploit media content such as video, audio, etc.
- Operate the hover effect on your buttons (for example, changing the color or cursor on hover) to increase the desire to press them.
5. Don’t Forget About Gestalt Design
The first Gestalt principle is the law of similarity, which says we subconsciously group together objects within one assortment. In terms of web design principles, you can use this law by grouping elements together. For example, thank-you images or a conversion button.
If you have an excellent recommendation, use it to increase conversions. To do this, place a review under the application or subscription form. Even if the proposal does not apply to this form, the user will associate it with it because it is located in close proximity. This principle is especially important for increasing conversions since people switch their attention very quickly.
6. Testing Always Matters
It’s better to test the website on at least one user than not to test at all. It is better to test on one user, but at the very beginning of development, than on 50 closer to the end. The later issues come up, the more expensive it will be to eliminate them. Testing is a repetitive process. You design something, test, remake, and test again. In the following stages, new problems can be identified.
Usability tests are always beneficial. Either they identify the problem, or, conversely, indicate that you have no issues. In both cases, this is useful information. Programmers know, it is useless to give the program code for verification to the author himself — the same thing applies to web design principles.
7. When Words Are Stronger Than Images
Not many individuals will read the sheet of a constant article from the screen – without captions, representations, bulleted records.
What’s more, it merits speaking just about the case. If you want the content to be client-arranged, keep away from profound words, slang, promoting terms. Try to include more points of interest. For instance, the engraving “Register” button is significantly more powerful than the unclear “Start now!” Also, attempt to employ less promoting talk. Rather than advertising calls, there are sensible and persuasive contentions for why you should utilize your products or even remain on the website.
Marie Barnes is a writer for Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.