SEOHow to Audit a Website 12 Ways To Give Your Website a Boost Your website is the hub of your business, the place people turn to first when they need information,…
SEOCore Web Vitals: What Google’s New Ranking Signals Mean For Your Site Over the past few years, we’ve seen some fairly dramatic changes in Google’s search algorithm. Some of these have been slipped into updates unannounced, but others,…
Web DesignAesthetics Matter: Choosing the Right Website Color Scheme Although most people will look at website design as purely visual, it is much more than that. Research has shown, time and again, that aesthetic choices…
Web DesignUX vs UI: Key Differences Every Designer Should Know About Most people who aren’t that tech-savvy use the terms UI and UX interchangeably, even though they mean different things. While it’s understandable if someone who isn’t…
Web DesignWhat Is UX Research and Its Role in Designing a Profitable Business Website? Today, it is easier than ever to build and launch a good-looking website. However, you wish for your website to actually drive business growth in…
Web Design6 Reasons Why Minimalist Design Is the Way to Go Minimalist design isn’t new. Most historians date the style back to the late 1950s and artists such as Frank Stella. As with most artistic bents, it…
Web DesignSeven Web Design Principles That Can Magnify Conversions If you want to increase your conversion rates, there’s no better time than now to learn how. Find out the main principles of conversion-optimized web design…
Digital MarketingThe Importance of Graphic Design in Digital Marketing Strategy Graphic design is inseparable from the world of marketing – it’s easy to see why. Humans are highly visual creatures and are attracted to graphical representations….
Web DesignHow to Establish a Brand Identity Your Customers Want to Interact With The way the outside world sees your business has as much to do with your brand identity as the way you see yourself. Building a name…
Digital MarketingBoost Your Business By Offering Gift Cards The reality is that the global pandemic is affecting most businesses, whether directly or indirectly. Whether you are just a consumer, a B2C business, or a…