Backlinks are one of the most important factors that Google uses to determine a website’s ranking. If multiple trusted and highly rated websites link to you, it means that your content is highly relevant. And Google is only interested in showing relevant search results to its users. There are multiple ways to acquire high-quality backlinks, the most common ways are...
SEO or Search Engine Optimization has risen to be one of the most important marketing tools for your e-commerce brand. In today’s highly competitive and digital world, it’s imperative to keep up with the algorithms of search engines that are changing constantly. However, as a business professional or a business organization, you might unknowingly make certain mistakes during your SEO...
If you are wondering which SEO company to choose, you might be unsure about how to decide. How do you know which agency will get you the results you need online? Which agencies are good, and which are bad? You have heard the rumors of ‘bad agencies’ and you want to make sure you choose an awesome one that improves...
12 Ways To Give Your Website a Boost Your website is the hub of your business, the place people turn to first when they need information, services, or products. You want your website to be attractive, engaging, and relevant, so people find you and find what they’re looking for as quickly as possible. You might offer a killer product or...
Every local business owner with an online presence understands the importance of SEO. But few small businesses with storefronts realize the importance of SEO in increasing traffic to their store. Let’s take a look at the facts: 76% of all search engine queries worldwide go through Google 46% of those are location-specific 50% of people who conduct a local search...
How B2B SEO Differs from B2C Marketing to businesses is a little different from marketing to consumers. You’re looking at completely distinct sales funnel, content, and search engine optimization tactics. Today, we’re going to talk about the latter. There are a few things that are more important than anything else when it comes to B2B. How successful is your B2B...
The fate of e-commerce stores in 2019 rests on their search engine rankings. The online marketing space has become extremely crowded, as a result of which, search engines ensure that their results are 100% relevant. These algorithms have become more rigid than ever, and this is a call out to you, to understand the impact of SEO in ecommerce....
Not so long ago, Google announced a major move that many web designers had seen coming for quite some time: the advent of mobile-first indexing. For those in the digital marketing community, especially those who specialize in search engine optimization, this was a major development, one that caused a massive shake-up in how marketers and designers approached SEO and...
In any industry, there will be people who try to game the system. Search engine optimization is no different. So-called black hat SEOs are constantly looking for shortcuts, constantly seeking to gain an edge over their competition through any means necessary. Their methods used to be a lot more successful in the past. Tactics like keyword stuffing, content scraping, sketchy...
Should you use pay-per-click (PPC) or just content marketing to boost your high-quality content? The question of which option to use has divided opinion among experts in both fields. While each of them has its pros and cons, they can certainly complement one another. For example, content marketing is more of a long-term strategy, while PPC can be expensive but...