- What Are the Effects of Coronavirus On the Online Market?
- The Importance of Online Marketing During the Crisis!
- Why Do Professional SEO Produce the Best ROI?
- What Benefits Can You Get from Professional SEO Services?
- Why Should You Act Now, Not Later?
1. What Are the Effects of Coronavirus on the Online Market?
Many businesses are temporarily closed, thus forcing people to make their shopping online. But at the same time, many people are forced to stay at home, without being able to work. For these reasons, it is very important for any online business to use online marketing methods, like professional SEO, to prevent making losses, maybe even increasing their profits.
Some businesses will suffer massive losses. On the other hand, businesses that transition sales to an online space have the opportunity to increase their profits. Keep in mind that more and more people will be forced to turn to the internet to buy things.
In the beginning, online sales skyrocketed. But if you want a share of the pie then you must be ready to fight with many competitors. Useful information on this topic is also presented in this Coronavirus SEO Article which can help you get a better grip on what will happen in the online world during this pandemic.
Another important factor that you should keep in mind is the fact that after a period of massive sales made online, the online market will crash as well. If the virus continues to force the governments to maintain these precautions, then the power of spending of the population will drop massively. Meaning, that people will not have money to spend because they are forced to stay at home and not work. The best way for a business to pass this period without any losses, maybe even making profits, is to use online marketing methods.
2. The Importance of Online Marketing During the Crisis!
Online marketing can be grouped into two categories. They are:
This type of marketing is the most expensive one. It has the benefit of bringing very fast results. But once you stop pushing money, the results will stop as well. Because of this, we recommend to not use this method as a long-term marketing method. And, under any circumstances, you must not permanently use this method as a primary way to acquire clients. You can find a thorough comparison between paid and organic marketing in Neil Patel’s post.
Let us give you a comprehensive example. Google Ads is a PPC (Pay Per Click) method where you buy visitors directly from the search engine. Once you start paying, your website will be in the first 4 results on the SERP ( Search Engine Result Page) for the chosen keywords. But once you stop paying, your website will disappear from the first page as well.
The most known method from this category is professional SEO. It is a very affordable method, especially in comparison with PPC, that has the potential of bringing you a much higher ROI than paid marketing. But this method has the disadvantage of being slower in bringing results. SEO services have a similar goal to PPC. The goal is to make your website reach the first page of SERP without paying Google any money.
The biggest difference between professional SEO and PPC is the fact that once you stop investing in SEO services, your website will still retain the results for some months, or even years before falling in ranks. Also, professional SEO is based on the premise that your site should be the perfect place for your visitors.
3. Why Do Professional SEO Services Produce the Best ROI?
The most asked question which I heard lately is this: Will professional SEO services produce the best ROI for my online business? Many reasons will make you reach a positive answer to this question. But the most important ones are:
Unlike PPC, spending money is not mandatory. You can implement many SEO strategies without the need to spend any money. You can instead use your time and effort as a replacement. But, keep in mind that you will not be able to obtain as many results as you would get from the SEO services offered by a good SEO agency.
If we separate the first page of results between the organic websites and the ones that paid to be there, we will have the surprise of observing that over 70% of search users choose organic results. This happens because they realize that the quality of these sites is higher than the paid ones.
As mentioned above, professional SEO is a long-term strategy. This means that the results will come slower than other marketing methods but they will come in higher quality. On the other hand, the profit obtained from PPC methods will remain constant while you spend money and stop once you stop spending. This is why we suggest the use of this method as a short-term strategy.
Another important piece of information that you need to keep in mind is that you can use the period of inflated online sales to implement professional SEO strategies. This will help you enormously. The results will appear much faster than normal, thus reducing the disadvantage that this method has in the short-term.
4. What Benefits Can You Get from Professional SEO Services?
Of course, a better ROI is a very important advantage, but it is not the only one. There are three more important advantages that you can obtain from SEO:
- Follower Base
You should understand that the best way to make money online is to create your follower base and constantly help them with products and services. As mentioned above, SEO has the goal to make the visitors pleased ( thus making search engines as well). This will make it much easier for you to create a follower base.
Branding is very important in the online market. You need to understand that trust is a very valuable commodity in the online market. It is much harder to gain through a website than face to face. The best method to gain trust online is through a very good branding strategy. The good news is that branding and SEO can be combined and they will improve each other.
Most strategies are dependent on other channels. If the channel disappears so do their marketing efforts. SEO is the only one that focuses on your website and around it. Thus giving you independence from any other channel. You may argue that the site will depend on search engines. Well, for your SEO efforts to disappear would mean that all the relevant channels must disappear, not just one. Moreover, many parts of the SEO services have the role of attracting and pleasing the visitors, thus pleasing search engines as well.
5. Why Should You Act Now, Not Later?
It is very important to be resolute and not wait anymore. Why? As mentioned above, the period in which online sales will rise is limited. As more players turn to online spaces as a source of revenue, the competition will become stiffer.
To avoid this problem, and to profit as much as possible from this period where online sales are still very high, you must look for a good SEO agency as fast as possible.
It is imperative to make sure that you have the required knowledge to choose a good SEO agency, otherwise, you will risk choosing a mediocre one, thus making your ROI much lower. This is why we recommend that you use the content on our site to educate yourself about the industry and be able to find a good SEO company. Here you can find more reasons for the use of SEO.
Another important factor that you should check is the prices of our SEO services. If you make a comparison with other agencies, you will find out that our services are more affordable and together with the quality of our services your ROI will skyrocket.