Digital MarketingWhat is GA4? GA4 is the newest Google Analytics version that replaces the GA3 or Universal Analytics (UA) property type. Whether you like this update or not, GA4 is…
Digital MarketingDigital Marketing Reports: How to Read Reports Like a Professional Data-driven digital marketing reports are an essential tool when it comes to marketing efforts. They measure marketing performance, help you understand the value of digital marketing…
Digital Marketing6 Essential Marketing Agency Investments Making money isn’t cheap. Any small business owner knows that staying afloat requires some marketing agency investments. You’re probably already handling expenses like office rent, marketing…
Digital MarketingHow to Improve Your Digital Marketing Company’s Client Retention All companies benefit from keeping the customers they have, but client retention in the digital marketing realm is particularly challenging. Unless you differentiate yourself from the…
Digital Marketing5 Google Analytics Tools You Might Not Know About Google Analytics can tell you a lot about your website. So much, in fact, that it can sometimes be overwhelming to log in. You may be…
Digital MarketingGoogle Tag Manager: Keep Your Website Organized & Quick How many tracking codes do you have on your site? It can easily start feeling overwhelming when you are tracking all your various efforts – Google…
Digital MarketingThe Importance of Setting Up Google Analytics Goals Google Analytics goals can be used to measure how often users perform a specific behavior. A goal refers to a desired activity that users complete on…
Digital MarketingHow To Implement More Effective Conversion Tracking Whether you’re using Google Ads to drive traffic to a specific landing page or creating beautiful Facebook and Instagram Ads for brand awareness, you should begin…
Digital MarketingHow CRM Software Solutions Can Improve Business Performance Customer Relation Management, also known as CRM software solutions, have become essential to enhancing the efficiency and effectiveness of businesses and organizations across industries. Some of…
Digital Marketing5 Meaningful Strategies for Advanced Conversion Rate Optimization Every owner of an eCommerce business wants the same thing – to see his website working smoothly and bringing high sales. But unfortunately, not every site…
