Google Tag Manager: Keep Your Website Organized & Quick

Implementing Google Tag Manager on a website.

How many tracking codes do you have on your site? It can easily start feeling overwhelming when you are tracking all your various efforts – Google Analytics, Google Ads, Facebook Pixels, Google Search Console, Google My Business, heatmap tracking, remarketing tags. Before you know it, you have a long list of sites & software, each requiring their own javascript tracking tag, each of which needs to be put on your site. These are all important and can help you understand how to improve your site, marketing, & user experience, but it’s a simple truth that they can easily get overwhelming. Google Tag Manager can help you keep track of all the conversion on your site from a single dashboard.

Previously, most people would have to submit a support ticket to their web developer each time they needed a tracking code added, removed, or changed. While it definitely is smart to have a developer do anything requiring altering code on your website, that time can really add up – plus, you have to wait for them to process the request and ensure that the code is working.

Benefits of Google Tag Manager

With Google Tag Manager, you have a big advantage when it comes to adding, removing, and changing tracking codes – code only needs to be implemented on your site one time. Once Google Tag Manager’s base code is installed on your site, you can change others by adding them to “Tags” within Tag Manager’s easy-to-use, codeless interface. Within Tag Manager, you can create new Tags, Triggers, & Variables, tailored to your business & its goals, so that you can be sure that you’re tracking what matters most to you. What’s more, Google offers a free certification course, so you can be sure that you’re using the system in the best, most effective way.

One of the most useful features in Google Tag Manager is the preview function. This allows you to preview how the Tags will function on your site before you go live with them. You can then ensure that everything is working exactly how you’d like it to before going live with your container. This takes nearly all of the “wait and see” out of adding tracking codes. You can watch your Analytics Tag & Facebook Pixel fire on your site in real-time, as well as track successful form submissions, clicks to email, views of key pages, and much more. Implement less code and gain more detailed insights into what’s working and what’s not. 

Stop Dealing With Tricky Tracking Codes

Google Tag Manager cleans up your site’s code considerably. For each tracking code, a snippet of javascript is added to your site – these snippets can stack up quickly. Not only does Google Tag Manager leave you with a cleaner, easier to examine & troubleshoot dashboard, but it also increases your site’s speed by reducing the number of requests that your site is sending out every time it loads. Better site speed means better SEO, better user experience, and a more effective website for your company. 

Do you want to learn more about Tag Manager and how it could help you improve your site’s organization & efficiency? Reach out today to talk to an expert about turning your expertise into online success.