Unlock your marketing potential with one of the oldest forms of outbound marketing. Today, display ads take up more space on the Internet than ever before. But even though banner ads can be found on millions of sites, they have faded into the background as people have turned a blind eye to the majority of display advertisements that they come across.
Despite that, display advertising can still be an effective marketing strategy for raising brand awareness, increasing sales, and capturing leads, if you know how to utilize it effectively. At Beanstalk, we don’t rely on tired processes to deliver results. We pair responsive display ads with other digital marketing strategies to produce incredible, lead-converting ads.
Display advertising is an outbound marketing technique that pushes your message out to your audience. It’s the best way to promote innovative and new products and services that people might not know about otherwise.
Your ads might not see the greatest return in terms of conversions, but they do have the potential to reach a ton of people. In fact, the Google Display Network on which display ads are served reaches 90% of internet users.
When building a brand, conversions might not be your primary goal. Maybe you want to increase brand awareness at times when people aren’t in shopping mode. Since you don’t pay for impressions, display ads are the perfect way to push your brand to a large number of people.
Reaching 90% of the internet on the Google Display Network sounds amazing, but do you really want to push your message out to everyone? If you want to drive the most qualified leads, you’ll need a narrower focus. If you can define a specific group of people to market to that you know are more likely to have an interest in your product, geofencing is the perfect way to find, and market to, those people.
Geofencing is location based targeting that allows you to build a network of people you want to market to based on specific location and demographic parameters. Once an audience is built, we can use responsive display ads to put your message in front of those people. Click here to learn more about geofencing.
In terms of getting conversions, the most effective way to use display advertising is remarketing – showing your ads to people who have already interacted with your website before. Consumers take many paths when it comes to purchasing goods or services on the internet. Not everyone is prepared to buy something right away.
Remarketing is the perfect way to reach someone who has expressed interest in your product or service before but hasn’t yet bought it. Maybe they put something in their shopping cart but didn’t check out. Perhaps they browsed through your products and then left to look at competitive options. Whatever the case, remarketing works by keeping your brand top of mind and encouraging leads to return to your website and convert.