Digital MarketingThe Importance of Marketing in a Down Economy Marketing is often one of the first things to go when the economy takes a turn for the worse. Many executives think they can’t justify the…
Digital MarketingExternal vs. Internal Marketing Team: Which is Right for Your Business? At some point in every business’s life, it must make the tough choice between an in-house marketing team or an outside marketing agency. Navigating this external…
Digital MarketingFree Marketing Tools To Jumpstart Your Campaign Ready to get in the mix and capture some attention? You need the right digital marketing tools. If you’re planning an extensive campaign — or even…
Digital MarketingBenefits of Remarketing: Re-Engaging Customers for the Long Term A valuable and underutilized tool in digital marketing used to re-engage online customers is remarketing. Use remarketing as a powerful marketing channel to engage customers who…
Digital MarketingHiring & Retention Marketing Strategies Traditionally, digital marketing is thought of as a method to attract new customers to your site, generate leads, and increase brand awareness. However, we can also…
Web DesignHow Site Speed Affects your Bottom Line Your website speed affects your bottom line, whether you know it or not. A slow website can impact how many people you reach and your number…
Digital MarketingWhat is Geofencing? Geofencing refers to location-based marketing that lets you target smartphone users in specific geographic locations through mobile apps and web pages. Geofencing uses GPS or RFID…
Digital MarketingWhat is GA4? GA4 is the newest Google Analytics version that replaces the GA3 or Universal Analytics (UA) property type. Whether you like this update or not, GA4 is…
App Development, Web DesignThe Importance of Website Ownership What to Consider A brand new website for your business is a considerable expense. As such, you need to know that you’re spending your hard-earned money…
Web Design, Web DevelopmentHosting is One Essential Website Feature You May Be Overlooking When troubleshooting or analyzing your website’s performance, a key element you may not consider is hosting. However, you really should — it can play an essential…
