First introduced in 1979 by Michael Aldrich, the concept of ecommerce has been deeply entrenched into the lives of modern people for the last few decades. Many believe that the…
In any industry, there will be people who try to game the system. Search engine optimization is no different. So-called black hat SEOs are constantly looking for shortcuts, constantly seeking…
There are many factors that differentiate a good business from one that is bound to spiral down. One of this is the business’ intent to know and to understand their…
Starting from the turn of the 20th century, it became common practice to give each successive generation of people a new nickname. Millennials were the latest such demographic cohort, but…
Should you use pay-per-click (PPC) or just content marketing to boost your high-quality content? The question of which option to use has divided opinion among experts in both fields. While…
A survey conducted by The Manifest revealed that 69% of businesses include email marketing in their overall digital marketing strategy. Given the ubiquitous nature of email, it’s not surprising…
Research shows that smartphones have replaced desktop computers when it comes to the preferred option for browsing the web. People want convenience and mobile commerce presents an excellent way to…
The countdown to 2019 has begun. In the new year, we can expect exciting new technologies and trends to make for a momentous and innovative year for digital marketing. Whether…
We all know that Search Engine Optimization (SEO) trends and marketing tactics are continuously evolving with Tech giants like Google and Facebook continually investing time, money and energy developing…
If you’re at all aware of what it takes to run a business in the digital age, you probably have at least a basic understanding of what search engine optimization…
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