Should you use pay-per-click (PPC) or just content marketing to boost your high-quality content? The question of which option to use has divided opinion among experts in both fields. While…
A survey conducted by The Manifest revealed that 69% of businesses include email marketing in their overall digital marketing strategy. Given the ubiquitous nature of email, it’s not surprising…
Research shows that smartphones have replaced desktop computers when it comes to the preferred option for browsing the web. People want convenience and mobile commerce presents an excellent way to…
The countdown to 2019 has begun. In the new year, we can expect exciting new technologies and trends to make for a momentous and innovative year for digital marketing. Whether…
We all know that Search Engine Optimization (SEO) trends and marketing tactics are continuously evolving with Tech giants like Google and Facebook continually investing time, money and energy developing…
If you’re at all aware of what it takes to run a business in the digital age, you probably have at least a basic understanding of what search engine optimization…
So, this is it. You’re in the most magical time of the year where everyone is in a cheery shopping mood, and as a business owner or a marketer, it’s…
Creating a content calendar is hard enough. It is even harder if you have to create content for an industry that is seemingly boring to death. If you are tasked…
With 2018 coming to an end, we all are gearing up to welcome 2019 with our defined goals, resolutions and budgets. While 2018 has been a year of continuous change…
Email marketing and online advertising are two of the most popular ways of growing your business on the internet. These practices go hand in hand. In fact, most professional digital…
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