It isn't hard to understand why businesses seek 5-star reviews. Humans always want to see, hear, and read what others believe about someone or something. That’s why negative reviews can be so discouraging for a business. What is the first thing that you do whenever you want to try coffee from a new café, hairdo from a new salon, or...
Most people who aren’t that tech-savvy use the terms UI and UX interchangeably, even though they mean different things. While it’s understandable if someone who isn’t too knowledgeable about design makes this mistake, confusing UI with UX is unacceptable for professional designers. Let's learn more about the key differences of UX vs UI. But first, it’s vital that you first...
If your work is keyword-based, then you should be aware of the SEO tool, Google Trends. Most SEO experts don't use Google Trends to its full potential and end up missing out on some amazing benefits that this tool brings to its customers. In our article today, we have discussed how you can maximize the benefits of this tool and...
Taking your business online and creating a website is essential in today's world. WordPress powers 60.8% of market share in the content management system on the internet and interestingly the most hacked CMS as well. A hacked WordPress website can have a huge impact on a business’s online presence and security. A significant challenge for every business is to build...
What Is Rank Tracking and Why Do You Need It? Nowadays, SEO is one of the most popular digital marketing methods. The principal role of SEO is to improve the ranks that a website has in Search Engine Result Pages (SERPs). Rank tracking is the general term used for the methods that can accomplish that. For example, you can do...
One of the most amazing things in life is starting a WordPress blog. The process can, however, be nerve-wracking and filled with the fear of the unknown. You will want to do everything you can to ensure that it is successful. Before creating a blog, you will first need a website and WordPress is the perfect place to begin. Many...
One of the most powerful tools at the disposal of any small business owner is their social media presence. Using most social media websites is very simple, but making the most out of the opportunities that social media provides is more complicated. Many small business owners make several damaging social media mistakes when managing their profiles. Here are just a...
If you’re new to the world of Google Ads, it can be tricky to wrap your head around strategies and metrics to figure out what’s working. It’s only natural to make a few mistakes when optimizing your campaigns for maximum success. Here are the top 5 most common Google Ads mistakes we see at Beanstalk and our best advice for...
Google Local Service Ads are a relatively new realm in the Google Ads world, especially since they have been rolling out slowly, not only city by city, but also industry by industry. Local Service Ads are only available in certain industries, largely service & contracting industries. Google supports the following industries, although not all of them are currently available in...
Today, it is easier than ever to build and launch a good-looking website. However, you wish for your website to actually drive business growth in terms of more traffic, sales, and customer retention. Just having an appealing website won’t cut it. That's where UX research can help you. You need to focus on the user experience (UX) side of things....
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