The Starting Point
As a fledgling enterprise in the helicopter tour industry, Breeze Helicopters grappled with several impediments on their digital journey. Unacquainted with the intricate nuances of the digital market, they found themselves at a crossroads, struggling to navigate a realm dominated by established competitors. The daunting task of carving a distinct niche in a saturated market was exacerbated by their internal team's limited expertise in optimizing online marketing strategies. Their foundational challenges were multi-fold: creating a digital identity that resonated with potential clients, understanding and implementing best practices in online marketing, and developing a comprehensive approach that would holistically cover website optimization, strategic content creation, targeted advertising, and data-driven analytics.
Our collaborative efforts with Breeze Helicopters yielded impressive results that bore testimony to our strategic prowess. In the domains of Miami & Fort Lauderdale's local marketing, we garnered over 19.5k clicks, achieving an impressive 562k impressions at an average cost per click (CPC) of a mere $0.67. When we broadened our horizons, targeting travelers on a national scale for the same regions, the figures were similarly commendable, amassing 24.4k clicks, 618k impressions, and maintaining a competitive average CPC of $0.65. Our foray into the Chicago market was met with enthusiasm, as our targeted local campaigns generated 7.75k clicks, raking in 568k impressions with an average CPC of $1.03. The consistency of our results across diverse markets underscored the effectiveness of our tailored digital strategies, firmly placing Breeze Helicopters on the digital map.
Couple a meticulously optimized website with strategic, results-focused digital campaigns, and watch a brand like Breeze Helicopters soar to new heights.