Most people who aren’t that tech-savvy use the terms UI and UX interchangeably, even though they mean different things. While it’s understandable if someone who isn’t too knowledgeable about design makes this mistake, confusing UI with UX is unacceptable for professional designers. Let's learn more about the key differences of UX vs UI. But first, it’s vital that you first...
Taking your business online and creating a website is essential in today's world. WordPress powers 60.8% of market share in the content management system on the internet and interestingly the most hacked CMS as well. A hacked WordPress website can have a huge impact on a business’s online presence and security. A significant challenge for every business is to build...
Today, it is easier than ever to build and launch a good-looking website. However, you wish for your website to actually drive business growth in terms of more traffic, sales, and customer retention. Just having an appealing website won’t cut it. That's where UX research can help you. You need to focus on the user experience (UX) side of things....
Making money isn't cheap. Any small business owner knows that staying afloat requires some marketing agency investments. You're probably already handling expenses like office rent, marketing materials, prototypes, or software licenses. Spending money on marketing agency investments can help your business grow and prevent disaster down the line. Companies sometimes overlook these six marketing agency investments. Still, they're some of...
Plugins are great tools for your WordPress site, and you should have them. But you need to be careful about using just enough of them. With WordPress plugins, you can add whatever your heart desires. You can upgrade your site to be professional and as modern as it gets. Email opt-ins, improving SEO, or starting an online store are just...
The ongoing COVID-19 pandemic situation has impacted retail shops, hotels, vegetable and fruit vendors, and many other businesses. The global supply chain ecosystem has been adversely affected, causing a shortage of certain products. With various governments and authorities around the globe implementing a lockdown in their respective countries and localities, a public panic has arisen. This pandemic has forced consumers...
All search engines have a singular goal, which is to deliver the best results for users' search queries. And every day, marketers are tirelessly exploring ways to be favored by search engine results pages. You may have heard of white hat SEO or black hat SEO. These colored SEO hats symbolize different approaches to ranking on Google. Perhaps, there is...
Google Analytics can tell you a lot about your website. So much, in fact, that it can sometimes be overwhelming to log in. You may be familiar with key metrics like users, sessions, and pageviews. But there are many more tools available to help you analyze how people interact with the content on your website. Google Analytics is a powerful...
How Adding an Online Plant Shop Helped Sugar Creek Gardens Stay Open During COVID-19 With Stay At Home Orders affecting people across the country, businesses have had to modify their operations significantly to adapt to a new normal. Such was the case for Sugar Creek Gardens, a Kirkwood nursery that has temporarily shut down their store to customers. Instead of...
If you want to increase your conversion rates, there’s no better time than now to learn how. Find out the main principles of conversion-optimized web design in this article. Many marketers insist on the importance of SEO, social networks, creating lead magnets to increase conversions, and the like, but they often forget about the importance of website design. The listed...
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