You’re probably aware of plenty of do-it-yourself website companies, where you just pick from some templates and call it a day. Maybe those seem adequate. Or maybe you’ve got a web 1.0 style website you think does the job okay. Sure, it’s not flashy, but it’s got all the relevant information. If you think either of these web development solutions...
Over the past few years, we've seen some fairly dramatic changes in Google's search algorithm. Some of these have been slipped into updates unannounced, but others, like mobile-first indexing, were publically announced before being released as major algorithm changes. The digital marketing community must decipher many aspects of Google's algorithm. But we have seen that the changes that Google does...
Although most people will look at website design as purely visual, it is much more than that. Research has shown, time and again, that aesthetic choices impact not only branding and consumer impressions but web visitor behavior as well. With this in mind, it becomes clear that aesthetics matter. What is more, we know that design choices and color schemes...
Non-e-commerce websites have the luxury of tracking metrics such as traffic or time on page. But in the world of e-commerce, it all truly boils down to e-commerce conversion rates. You may have thousands of visitors per day, but if none of them are actually converting and making a purchase, you’re doing something wrong. Let’s look at six high-reward tactics...
Our Founder/CEO Tim Hebel recently made his podcast debut on The Hot Mic @ Arch DevOps with a fellow UMSL graduate and businessman, Michael Fritzius. The podcast dives deeper into the challenges you can face when shifting your focus from smaller, local businesses to larger enterprises, building the right team of people with soft skills, how COVID has affected Beanstalk,...
Converting a website visitor is an uphill battle at the best of times. And as 2021 fast approaches, we need to take into consideration the way we want our landing pages to accomplish these tasks. In this post, we’re going to cover an aspect of landing pages that can turn the tide in your favor: visuals. Let’s take a look...
Whether you are trying to gain leads from Google Ads, a social media campaign, or SEO, effective landing pages are crucial. The landing page is the first, and sometimes only, impression a customer will get of your business. It is critical to create a page that clearly and effectively illustrates what your business can offer customers and captivates your audience...
Most people who aren’t that tech-savvy use the terms UI and UX interchangeably, even though they mean different things. While it’s understandable if someone who isn’t too knowledgeable about design makes this mistake, confusing UI with UX is unacceptable for professional designers. Let's learn more about the key differences of UX vs UI. But first, it’s vital that you first...
One of the most amazing things in life is starting a WordPress blog. The process can, however, be nerve-wracking and filled with the fear of the unknown. You will want to do everything you can to ensure that it is successful. Before creating a blog, you will first need a website and WordPress is the perfect place to begin. Many...
Today, it is easier than ever to build and launch a good-looking website. However, you wish for your website to actually drive business growth in terms of more traffic, sales, and customer retention. Just having an appealing website won’t cut it. That's where UX research can help you. You need to focus on the user experience (UX) side of things....