What Is Rank Tracking and Why Do You Need It? Nowadays, SEO is one of the most popular digital marketing methods. The principal role of SEO is to improve the ranks that a website has in Search Engine Result Pages (SERPs). Rank tracking is the general term used for the methods that can accomplish that. For example, you can do...
A successful business depends on good marketing skills. A company will gradually cease to exist if a brand fails to produce a good brand image in the market. We have walked into the future that has introduced us to digitalization making marketing easy comparatively. Once you understand how to manage your own SEO you can reach millions of people with...
On June 3, 2019, Google rolled out a new algorithm update. The goal of this update, like most of Google’s algorithm updates, is to improve user experiences for Google searchers. Google wants to make sure that people find what they’re searching for in a quick and effective manner. Providing relevance for searchers is critically important. Like many Google algorithm updates,...
Should you use pay-per-click (PPC) or just content marketing to boost your high-quality content? The question of which option to use has divided opinion among experts in both fields. While each of them has its pros and cons, they can certainly complement one another. For example, content marketing is more of a long-term strategy, while PPC can be expensive but...
If you’re at all aware of what it takes to run a business in the digital age, you probably have at least a basic understanding of what search engine optimization entails and why having an SEO strategy is so essential. But even with all we know about SEO, there’s still quite a bit of mystery involved. We have a clearer...
Reaching the no. 1 position in Google isn’t a thing anymore as there’s something much more prestigious – position zero. Featured snippets are all the rage in the world of digital marketing at the moment. These boxes, containing a short and relevant answer to a question from the query, appear below-paid ads and above organic results. Google extracts information from...
For most e-commerce sites, the best keywords are obtained through Google and other search engines and they often work well. However, you will find that your Amazon sales will increase if you choose a keyword using research tools from Amazon rather than other search engines. This doesn’t discredit Google. It only means that Amazon keyword research tools are more specific....
In today's world, online videos have emerged as one of the most powerful marketing tools we have available to us. Videos have been proven to bring marketers solid returns of their investments. However, it is also true that the popularity of videos pose a challenge for businesses that are new to enter this space. Hundreds and thousands of videos are...
One of the most important – if not THE most important – concepts of SEO revolves around the mystery of keyword research. Many start-up businesses don’t understand the importance of keywords, and they end up wasting advertising money on words or short phrases that customers will never search for, let alone see. Why are Keywords Important to the Consumer? To...
The digital era demands that your marketing team and your marketing strategy evolve with the times. You need to stay ahead of the competition to succeed. As such, most marketers have adopted digital marketing as a vital part of their marketing strategy. However, Search Engine Optimization (SEO) is one important aspect of digital marketing that is often ignored simply because...
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