SEO vs PPC: the fact is that the success of any online undertaking depends on the traffic its pages generate. While this is undeniable, it does raise a question of what will get you there more efficiently — SEO or PPC. Both of these approaches are powerful tools to generate traffic, using different methodologies to get you there. Both search...
Have you built a successful business in your country and want to take your brand global? That’s great. With the help of the new technologies and experience you gained in your field, you can achieve great results globally. You shouldn’t try to apply your current marketing strategy to foreign markets. To draw the local buyers’ attention to your brand, you...
Educational websites are one of the most sought-after backlinks. This isn’t surprising since Google’s algorithm highly values university backlinks as they’re chock-full of valuable information Acquiring a .edu domain is a difficult process as you’ll need to meet all the requirements to verify your authenticity. It’s this verification process that gives these .edu sites the influence it enjoys when it...
Digital marketing isn’t optional these days. If you want your business to thrive, you have to establish a strong online presence, and the only way you can do that is through a well-designed digital marketing strategy. It seems pretty straightforward – build a website, manage your social media channels, create content, leverage paid ads, but in reality, it can be...
Whether you’re using Google Ads to drive traffic to a specific landing page or creating beautiful Facebook and Instagram Ads for brand awareness, you should begin each new marketing effort with a goal in mind. These goals could have been to boost leads, sales, or brand visibility. Regardless of what they are, it is imperative to track your progress so...
SEO or Search Engine Optimization has risen to be one of the most important marketing tools for your e-commerce brand. In today’s highly competitive and digital world, it’s imperative to keep up with the algorithms of search engines that are changing constantly. However, as a business professional or a business organization, you might unknowingly make certain mistakes during your SEO...
Regardless of your business’ scale or industry, marketing automation can be highly beneficial. According to Small Biz Genius, 65% of businesses indicate that generating traffic and leads is their biggest challenge, with 53% of marketers stating that half or more of their budget goes toward lead generation. This inevitably leads to higher costs for both marketing and sales teams regardless...
If you are wondering which SEO company to choose, you might be unsure about how to decide. How do you know which agency will get you the results you need online? Which agencies are good, and which are bad? You have heard the rumors of ‘bad agencies’ and you want to make sure you choose an awesome one that improves...
You may be a little reticent about using digital marketing agencies, mostly because of the cost. The growth that your business will experience offsets the cost of a digital marketing agency. Here is how a digital marketing agency can help you achieve this: Assist in building your brand Brand is an important concept in marketing circles. For good reason too,...
On June 3, 2019, Google rolled out a new algorithm update. The goal of this update, like most of Google’s algorithm updates, is to improve user experiences for Google searchers. Google wants to make sure that people find what they’re searching for in a quick and effective manner. Providing relevance for searchers is critically important. Like many Google algorithm updates,...