Although most people will look at website design as purely visual, it is much more than that. Research has shown, time and again, that aesthetic choices impact not only branding and consumer impressions but web visitor behavior as well. With this in mind, it becomes clear that aesthetics matter. What is more, we know that design choices and color schemes...
Converting a website visitor is an uphill battle at the best of times. And as 2021 fast approaches, we need to take into consideration the way we want our landing pages to accomplish these tasks. In this post, we’re going to cover an aspect of landing pages that can turn the tide in your favor: visuals. Let’s take a look...
Most people who aren’t that tech-savvy use the terms UI and UX interchangeably, even though they mean different things. While it’s understandable if someone who isn’t too knowledgeable about design makes this mistake, confusing UI with UX is unacceptable for professional designers. Let's learn more about the key differences of UX vs UI. But first, it’s vital that you first...
Minimalist design isn't new. Most historians date the style back to the late 1950s and artists such as Frank Stella. As with most artistic bents, it has re-emerged with a modern flair in recent graphic design trends. The simple lines and lack of clutter make the technique particularly useful to those wishing to put the focus on a certain element...
Graphic design is inseparable from the world of marketing - it's easy to see why. Humans are highly visual creatures and are attracted to graphical representations. Marketing strategies are critical to any business, as strategies can dictate the generation of leads, increase ROI, and promote user interactivity. This further launches any business to new heights. Marketing tactics are quite all-encompassing...
The way the outside world sees your business has as much to do with your brand identity as the way you see yourself. Building a name for your company takes a lot of effort and focus. It all starts with knowing who you are and what you stand for. However, there are many things you can do to ensure your...
Backlinks are one of the most important factors that Google uses to determine a website’s ranking. If multiple trusted and highly rated websites link to you, it means that your content is highly relevant. And Google is only interested in showing relevant search results to its users. There are multiple ways to acquire high-quality backlinks, the most common ways are...
A strong online presence is a must, especially for small businesses. No matter your niche, you need a website, a social media account, and an online advertising budget to reach customers, drive sales, and raise brand awareness. But the one thing companies, big and small, tend to underestimate is user experience. Sure, perfection shouldnʼt stand in the way of getting...
2018 saw a tidal wave of improvements to how businesses manage their online presence. Responsive web design, with clean layouts, implementing optimization practices and the growing use of call to action buttons are all trends that have had a considerable impact on revenue and conversions for many businesses this year. Knowing what’s going on in the world of web design...
Creating a content calendar is hard enough. It is even harder if you have to create content for an industry that is seemingly boring to death. If you are tasked with promoting an accounting company, or a manufacturer of brass piping the chances are you’re stuck on creating engaging content. This article gives you a couple of useful tips on how...
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