It isn't hard to understand why businesses seek 5-star reviews. Humans always want to see, hear, and read what others believe about someone or something. That’s why negative reviews can be so discouraging for a business. What is the first thing that you do whenever you want to try coffee from a new café, hairdo from a new salon, or...
Brand reputation, especially online reputation, is critical to the success of many businesses. However, poor management can lead to the collapse of a company's prestige, especially online. In modern-day businesses, you must ensure that your company has a foolproof strategy for managing and maintaining its online reputation. Today, social media is home to your business's customers, clients, and potential clients,...
Before the rise of the internet, if you wanted to visit a dentist, you mostly considered recommendations from friends and family. Now, times have changed. In this digitally-fed world, if you want to visit a dentist, you will search for the ones near you and read through the comments posted by patients for first-hand customer experience. ‘Loved the doctor and...
Google My Business is a fantastic resource for businesses to connect to their customers. Since Google is the first point of call for your customers, Google My Business is your opportunity to give them all the contact info they need to reach you. So it’s surprising that more businesses aren’t taking advantage. A well filled out business listing legitimizes your...
Every local business owner with an online presence understands the importance of SEO. But few small businesses with storefronts realize the importance of SEO in increasing traffic to their store. Let’s take a look at the facts: 76% of all search engine queries worldwide go through Google 46% of those are location-specific 50% of people who conduct a local search...
Over the last few years, the focus of many marketers has shifted from listing well on Google’s main pages to listing well locally. And it makes sense. After all, most businesses rely on feet through the door or local traffic to make a go of things. Nearly half of all searches through Google are local already. So what is this...
Today, most consumers first check online reviews before they try out a product. Take finding the best restaurant, for example. One positive review can make a customer travel a few extra miles just to check out a new café. This, in turn, has made business owners obsessed with earning positive reviews. And yet, they forget all publicity is good...
By now we all know the power and the reach of the internet. The internet can make or break you, depending on how you use it and how you manage your online presence. And unless you are the lovable character Barney, you’ve probably experience the positive and negative sides of the internet. Knowing this, why don’t businesses make use of...
Feedbacks and reviews online have tightly grabbed the digital marketing and business world for many years. The major reason for posting a review online is it not only has an impact on customer trust or on products, but it also affects the Google ranking and click-through rates. Several studies say that most people now visit a website after going through...
Local search engine optimization (SEO), as the name suggests, is the optimization of a website for local search engine results. Given the enormous amount competition for ranking high in the search engine results pages (SERPs), you must be aggressive in your local SEO efforts. Below are best practices for effective local SEO. 1. Schema Markup: The schema.org markup, which is...