Data-driven digital marketing reports are an essential tool for measuring marketing performance, understanding the value of digital marketing efforts, and evaluating progress toward your business’s goals. Data-driven digital marketing services rely on reporting to track progress. However, it can be difficult to find important information in reports, especially if you aren’t actively tracking marketing progress every day. Any data-driven digital...
When it comes to creating websites that drive conversions, the call to action is quite literally the most important component to get right. Even the best, most conversion-optimized website can fall flat when paired with a weak call to action. Creating a compelling CTA can result in a massive improvement in conversion rates and ROI for your marketing efforts....
Although most people will look at website design as purely visual, it is much more than that. Research has shown, time and again, that aesthetic choices impact not only branding and consumer impressions but web visitor behavior as well. With this in mind, it becomes clear that aesthetics matter. What is more, we know that design choices and color schemes...
Remarketing is one of the most powerful tools in digital marketing, and it is also one of the most underutilized. When used correctly, remarketing can boost conversions, better engage potential customers online, and win leads you wouldn’t have otherwise gotten. It is a way to serve highly personalized and noticeable ads to potential customers and to stand out in an...
As this year draws to a close, we are looking forward to a new year, a fresh start, and the opportunity to reevaluate our goals. There is plenty we would like to leave behind in 2020, and that includes outdated digital marketing strategies. We have compiled a list of the top strategies you should consider ditching in 2021 and what...
Converting a website visitor is an uphill battle at the best of times. And as 2021 fast approaches, we need to take into consideration the way we want our landing pages to accomplish these tasks. In this post, we’re going to cover an aspect of landing pages that can turn the tide in your favor: visuals. Let’s take a look...
Whether you are trying to gain leads from Google Ads, a social media campaign, or SEO, effective landing pages are crucial. The landing page is the first, and sometimes only, impression a customer will get of your business. It is critical to create a page that clearly and effectively illustrates what your business can offer customers and captivates your audience...
It isn't hard to understand why businesses seek 5-star reviews. Humans always want to see, hear, and read what others believe about someone or something. That’s why negative reviews can be so discouraging for a business. What is the first thing that you do whenever you want to try coffee from a new café, hairdo from a new salon, or...
What are Google Shopping Ads? If you aim to drive more traffic towards your website, google shopping ads are what you need! Just like every other search engine optimization strategy, you need to exert lots of effort to get Google Shopping Ads working. However, the moment it becomes fully functional, you are bound to see a prominent return on investment....
All companies benefit from keeping the customers they have, but client retention in the digital marketing realm is particularly challenging. Unless you differentiate yourself from the hundreds of other digital marketing firms in your state, people have no reason to remain loyal to you. They'll go where the costs are lowest and follow the carrot to the next new offer....
