What are Google Shopping Ads? If you aim to drive more traffic towards your website, google shopping ads are what you need! Just like every other search engine optimization strategy, you need to exert lots of effort to get Google Shopping Ads working. However, the moment it becomes fully functional, you are bound to see a prominent return on investment....
All companies benefit from keeping the customers they have, but client retention in the digital marketing realm is particularly challenging. Unless you differentiate yourself from the hundreds of other digital marketing firms in your state, people have no reason to remain loyal to you. They'll go where the costs are lowest and follow the carrot to the next new offer....
What Are the Effects of Coronavirus On the Online Market? The Importance of Online Marketing During the Crisis! Why Do Professional SEO Produce the Best ROI? What Benefits Can You Get from Professional SEO Services? Why Should You Act Now, Not Later? 1. What Are the Effects of Coronavirus on the Online Market? Many businesses are temporarily closed, thus forcing...
Email marketing has been one of the most popular means for marketers to reach customers, push retargeting, and convert business. While email marketing will always stay as an unmistakable component in the marketing mix, not all email marketing campaigns are successful because of certain common email marketing mistakes and errors that can be easily averted. Let us explain the...
Google Analytics can tell you a lot about your website. So much, in fact, that it can sometimes be overwhelming to log in. You may be familiar with key metrics like users, sessions, and pageviews. But there are many more tools available to help you analyze how people interact with the content on your website. Google Analytics is a powerful...
If you want to increase your conversion rates, there’s no better time than now to learn how. Find out the main principles of conversion-optimized web design in this article. Many marketers insist on the importance of SEO, social networks, creating lead magnets to increase conversions, and the like, but they often forget about the importance of website design. The listed...
SEO vs PPC: the fact is that the success of any online undertaking depends on the traffic its pages generate. While this is undeniable, it does raise a question of what will get you there more efficiently — SEO or PPC. Both of these approaches are powerful tools to generate traffic, using different methodologies to get you there. Both search...
Have you built a successful business in your country and want to take your brand global? That’s great. With the help of the new technologies and experience you gained in your field, you can achieve great results globally. You shouldn’t try to apply your current marketing strategy to foreign markets. To draw the local buyers’ attention to your brand, you...
A landing page is unlike any other page on your website as it is dedicated to a specific campaign or them you are currently running on your website and in your social media marketing strategies. Some advertisers penny-pinch by merely using existing pages on a site where they’d directed generated leads, but the effects are not as impactful as a...
How many tracking codes do you have on your site? It can easily start feeling overwhelming when you are tracking all your various efforts - Google Analytics, Google Ads, Facebook Pixels, Google Search Console, Google My Business, heatmap tracking, remarketing tags. Before you know it, you have a long list of sites & software, each requiring their own javascript tracking...
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