Making money isn't cheap. Any small business owner knows that staying afloat requires some marketing agency investments. You're probably already handling expenses like office rent, marketing materials, prototypes, or software licenses. Spending money on marketing agency investments can help your business grow and prevent disaster down the line. Companies sometimes overlook these six marketing agency investments. Still, they're some of...
All companies benefit from keeping the customers they have, but client retention in the digital marketing realm is particularly challenging. Unless you differentiate yourself from the hundreds of other digital marketing firms in your state, people have no reason to remain loyal to you. They'll go where the costs are lowest and follow the carrot to the next new offer....
Have you ever wondered what marketing strategy is really all about? Well, the answer is simple — communication. It is built around finding efficient ways to communicate messages about a certain product or service to a targeted audience. The biggest goal of marketing strategy is convincing people to buy your products instead of your competitors’. However, more and more companies...
The way the outside world sees your business has as much to do with your brand identity as the way you see yourself. Building a name for your company takes a lot of effort and focus. It all starts with knowing who you are and what you stand for. However, there are many things you can do to ensure your...
Since we are staying safe and working from home for the time being, we asked everyone at Beanstalk for their top tips for working from home. 1. Set Up a Good Workspace "Make your home office as much like your real office as possible - I find it very helpful to keep my work environment the same. I have my...
Before the rise of the internet, if you wanted to visit a dentist, you mostly considered recommendations from friends and family. Now, times have changed. In this digitally-fed world, if you want to visit a dentist, you will search for the ones near you and read through the comments posted by patients for first-hand customer experience. ‘Loved the doctor and...
Marketing campaigns are designed to help businesses promote certain company objectives. This could be either the introduction of a new product into the market or getting feedback from customers. Marketing campaigns leverage eCommerce trends, emails, and pay-per-click advertising, among others, to reach a large audience online and get new customers. Businesses need to be strategic in planning their marketing campaigns so...
If you are wondering which SEO company to choose, you might be unsure about how to decide. How do you know which agency will get you the results you need online? Which agencies are good, and which are bad? You have heard the rumors of ‘bad agencies’ and you want to make sure you choose an awesome one that improves...
On June 3, 2019, Google rolled out a new algorithm update. The goal of this update, like most of Google’s algorithm updates, is to improve user experiences for Google searchers. Google wants to make sure that people find what they’re searching for in a quick and effective manner. Providing relevance for searchers is critically important. Like many Google algorithm updates,...
Your brand, your business, and the products or services that you sell need to have a face. This is what a trademark represents. Customers will most often trust trademarks when they buy something because that mark promises a product of a certain quality. You shouldn’t mix up trademarks with copyrights. A copyright protects your idea, but a trademark consists of...
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