The ongoing COVID-19 pandemic situation has impacted retail shops, hotels, vegetable and fruit vendors, and many other businesses. The global supply chain ecosystem has been adversely affected, causing a shortage of certain products. With various governments and authorities around the globe implementing a lockdown in their respective countries and localities, a public panic has arisen. This pandemic has forced consumers to stay in their houses. The virus has triggered consumers to explore the world of eCommerce for their purchases. Traditional brick-and-mortar stores are switching on to eCommerce platforms and have found new and innovative ways to sell their goods. Here are a few reasons why you should have an eCommerce platform for your store:
Convenience
Various shops and stores are adopting eCommerce platforms to sell their products online. This increases the ease of a customer to buy products from their homes while ensuring social distancing. The E-commerce platforms provide online payment gateways and options like contactless delivery to reduce human interaction during these crucial times.
Attractive
What matters the most to a business is attracting customers. As various local businesses are marking their online presence through an E-commerce platform, it gives their business an upper hand over the shops which are closed temporarily during the crisis. Search Engine Optimisation (SEO) strategies can be implemented to these eCommerce stores, boosting the business even further. With most of the consumers depending on search engines to find what they need, SEO plays a huge role in the success of a company.
The first step for the products to be listed in the searches is having a website. Tactics like SEO, PPC, and other strategies can boost the rankings of your pages in the searches. SEO implementation using keywords and phrases can boost the search result, attracting more customers.
Earn Online
In business, money matters. The more products listed, the more sales. With your shop being open online during the ongoing pandemic, you earn more than the closed ones. Creating an eCommerce store grants your business a greater opportunity. The sales generated for an eCommerce store is greater than the traditional brick-and-mortar stores.
E-commerce stores create a whole new world of opportunities. These platforms are highly popular among the Millenials as the younger generation accounts for over 50% of the time spent on the internet when compared with the older generation. Over 56% of the new generation prefers shopping online than physical stores.
New Opportunities
One of the benefits of an eCommerce store is the vast expansion of your business. While the traditional brick-and-mortar stores are restricted by square footage and hours of operation, the online store can be seen in a wider area and can be interacted during any point of time. An eCommerce store can help a business explore new markets, creating endless possibilities and cultivating new sales and revenue opportunities.
Brand Awareness
A leading-edge that an eCommerce platform gives you is an increase in brand awareness. As sharing the products through various social media platforms is easy, the products will reach a wider audience, naturally increasing your brand reputation. As your brand awareness increases, the chance for people to interact with your store increases. This brand awareness increases the chance of sales conversion.
The best way to serve your customers now is through online platforms. Why keep your stores shut? Get an efficient eCommerce platform and take your stores to a wider audience.
Author Bio: Levi Vaguez is a Content Writer at 2Base Technologies, fuelled with ample tech experience. He loves to read books, comics, articles, listens to music, and is a hardcore Swifte.