Should you use pay-per-click (PPC) or just content marketing to boost your high-quality content? The question of which option to use has divided opinion among experts in both fields. While each of them has its pros and cons, they can certainly complement one another. For example, content marketing is more of a long-term strategy, while PPC can be expensive but...
A survey conducted by The Manifest revealed that 69% of businesses include email marketing in their overall digital marketing strategy. Given the ubiquitous nature of email, it’s not surprising that the majority of businesses have email marketing strategies in place. That being said, some email marketing strategies are more successful than others. If you want your campaigns to be effective and...
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