After you complete a brand-new, custom site, you might feel like sitting back, putting your feet up, and celebrating a job well done. The leads are sure to start pouring in now, right?
Wrong.
There’s a reason Beanstalk is both a web design and a digital marketing agency — clients often need both services to achieve their goals.
The simple truth of the matter is that your website and your digital marketing go hand-in-hand. If one isn’t up to snuff, then you’re not going to see the best results.
Here’s an example…
Say you just want to manage Google ads for your business, but you don’t want to put the time and effort into updating your several-years-old site. Let’s say you hire a top-notch digital marketing agency (cough cough we’re right here) to do your ads, and they earn you lots of clicks, driving huge traffic increases to your site. But you’re not actually seeing many sales.
When those potential customers hit your outdated website, lots of them will bounce, turned off by the impression that your business isn’t modern or trustworthy. Or, even worse, your site could be having trouble with basic functionality. If it doesn’t work, you can’t get any sales, no matter how many monthly visitors your ads bring you.
And of course, this principle goes the other way, too. If you get a flashy new site but don’t invest in marketing, fewer people are going to have the opportunity to use it. This applies to both online advertising and search engine optimization (SEO), which aims to increase organic traffic to your site.
Here are some of the other ways websites impact digital marketing:
- SEO – We can do all the content marketing in the world, but if your site is broken on a foundational level, you’re not going to see those rankings get any better. Most websites these days come fairly standard with SEO principles baked in. Sites that aren’t built to rank well just won’t, no matter how great your SEO blog content is.
- Analytics – The updated functionality of a brand-new site can also create new possibilities for your marketing efforts. You’ll be able to capture more accurate and detailed data, which will give you the best indicators on how to refine your digital marketing strategy in the future.
- Credibility – A website is also a main credibility indicator for many consumers. They want to know that you’re a real company with real human people behind the wheel. An empty or majorly outdated website doesn’t do you any favors toward gaining the trust of your target market.
On top of all this is the fact that your website is the cornerstone of any digital marketing campaign. Social media profiles, ads, search engine results, and anything else you’re doing online lead back to your site (or at least, they should). Any marketing effort is only as strong as its weakest link, and if your website is lagging behind, you’re going to get left in the dust of a rapidly changing digital landscape.
The bottom line is this: Your website is your most powerful digital marketing tool. Its quality is a major determining factor in how successful your overall digital efforts will be. If you’re ready to get serious about your website, reach out so we can get that conversation started.