9 Secrets to Building Natural Backlinks

Natural backlinks are one of the best way to show Google that your content is useful.

Google loves backlinks. And it considers natural backlinks one of the biggest indicators of content value. However, no matter how useful your material is, building quality backlinks can be a real headache.

In fact, there is only one secret to getting natural backlinks at the lowest cost – create content with a specific purpose in mind. In this article, we will explain how to do this in more detail.

Make Your Content Even More Personalized and Targeted

Personalization is not a hyped marketing word. It is a vital necessity. Content projects are no exception. For the content to get the best chance of backlinks, you need to be very precise and specific. Here are some tips.

  • Write with your target audience in mind.
  • Use links to other projects, especially statistics and facts.
  • Use keywords with long tails, it will make your material more specific and focused on an explicit user request.

Repurpose the Content You Already Have for Better Sharing

In order to get natural backlinks, it is not always necessary to create cool stuff from scratch. Sometimes it’s enough to improve, refine, and repurpose the content that you already have. For example, you can convert your research into infographics, record videos instead of step-by-step or how-to instructions, and convert a series of posts into an e-book.

All these are convenient formats for other users, and therefore, there are more chances to get a backlink.

Make It Better

Here is another strategy. First, select a specific topic that suits the theme of your site, write it in the search box, and do an in-depth analysis of the posts from the first page.

Pay attention to all indicators – keywords, the number of words in the article, links to other sources, visual materials, and especially user questions in the comments. Your goal is to make the best piece of content and get into the top SERP. In this case, you have to act from all fronts – to share your article on social networks and forums, to distribute among friends, or even to promote for a fee. However, with high-quality material and good behavioral factors, natural backlinks will not take long.

Cooperate with Influencers

Do you know what the weak point of all influencers is? It is their ego. All of them are very proud of the opportunity to influence a targeted audience, even if this opportunity is limited to a niche. Your task is to exchange this opportunity for a backlink.

The idea is to interview an influencer, share content with him or her, and ask to add a backlink to one of the blog posts. Influencers love to brag about someone interviewing them, so be sure that it works. 

Hint! Choose micro-influencers. First, it’s easier to negotiate with them. And secondly, they always know more about a specific niche.

Find a Question, Provide an Answer, Get a Link

This strategy is called do-it-yourself. However, Google does not consider this a violation. The idea is that you need to do research on Quora and Reddit and find questions that you can give full answers to.

It is better to choose specific questions that do not have a large number of answers or the answers to which do not reflect the essence too well. Logically, your task is to give the most precise answer, plus organically add a link to your project. The art, in this case, is to make the link as organic as possible. If you can do this, you will receive not only a backlink but also several unique users.

Add Some Videos

It has long been known that video engages users better. By this logic, it is always the right decision to add an engaging video of your production to an article.

Of course, this is not a magic pill, the presence of a video does not guarantee dozens of natural backlinks in one day. However, this is clearly a competitive advantage in terms of material quality. And the higher the quality of your article, the more exciting and involving it is, the better the behavioral factors it shows, the higher your chances of getting a backlink.

Ask Users to Share

Sometimes it’s enough just to ask users to share your content on their blogs, and they will do it. However, it is necessary to learn to ask correctly. The “Share it, please” request will most likely not work — you need to show value in order to motivate users to share.

For example, if you wrote an article on how to stay productive in conditions of self-isolation, you can ask users to share and, thereby, help those who are in severe conditions now. And it should not contain a hint at your backlink. So did the Photza photo retouching studio, which created a blog on its website, where professionals give tips to beginners on retouching photos and people share these articles by linking to them.

Agree on Exchange With Related Websites

Crossposting still works. In addition, this is a good way not only to exchange links but also to get a new target audience and enhance your reputation. Of course, it is better if both sites will have a similar theme, but if you use a bit of imagination, you can figure out how to add the link in the most organic way.

Hint! The easiest way is to add a link to your project is in the author’s bio, that is, in your bio. It looks quite convincing both for readers and for Google.

Strengthen Your Position With Some Paid Links

Paid links can also be effective. Google considers it as a gray strategy, but if the link is inscribed in relevant content and is useful, then this is a drop in your piggy bank. Moreover, it is much more reasonable to use a special service. Buying backlinks can smoothly increase your rankings.


Nowadays, Google is not going to abandon the mechanism for evaluating backlinks. Whether you want it or not, it is necessary to pay attention to this indicator. And the simplest (as well as the most complex, but the most effective) way to constantly get new, natural backlinks is to create really cool content and provide your readers with information that you are an expert in.

Marie Barnes is a writer for  Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.