What You Should Know About the Latest Google Algorithm Update

google algorithm updateOn June 3, 2019, Google rolled out a new algorithm update. The goal of this update, like most of Google’s algorithm updates, is to improve user experiences for Google searchers. Google wants to make sure that people find what they’re searching for in a quick and effective manner. Providing relevance for searchers is critically important.

Like many Google algorithm updates, Google has been pretty vague about what has actually changed. Websites that abide by Google’s best practices for SEO are more likely to see a boost, while websites that try to cheat the system to get to the top of search results are more likely to be hit. 

If you have found that your website has taken a hit by the latest algorithm update, don’t panic. Google’s official advice for websites is to do nothing.

The best advice we can give is that Google rewards websites that provide high-quality content that is original, proves expertise, and helps users. White Hat SEO practices are the most sustainable and effective way to boost your website’s rankings. Trying to cheat your way to the top or cut corners to get better results will nearly always fail. 

Make sure you aren’t making simple SEO mistakes. For example, you may have compiled an informative list of all of your services on one page, but that page could confuse Google if they want to serve relevant information to a user who is searching for just one of your services.

Optimize all of your content with user experience in mind. Think about why they are coming to your website and what they hope to gain from visiting. And remember, building your brand and gaining the trust of users and of Google happens over time. SEO is a long-term strategy, and patience pays off.