If you just stepped into the world of advertising and marketing, you might feel slightly overwhelmed with the lingo thrown around by your peers.
Content marketing, personas, SEO, SEM, and many other terms – abbreviated or not – can make your head spin.
Hopefully after reading this post, you will have a better grasp on what content marketing is and why it is so incredibly important in the fast-paced advertising and marketing world.
What is Content Marketing?
The most basic definition of content marketing resembles its name. Instead of regular marketing methods like newsletters or billboards, content marketing focuses on creating unique, helpful content that consumers actually want to learn about.
It also provides measurable ways for businesses to transfer valuable information to consumers. I emphasize measurable because a majority of the traditional marketing tactics do not include this feature. This is one of the reasons why content marketing is so fantastic.
Measurable Customer Interaction
Every business should concern itself with its reach and marketing effectiveness. A business that spends money on a marketing plan to attract new customers should want to know if that money actually resulted with new customers coming to their store.
A business that loses focus on its marketing effectiveness essentially wastes money that could be spent funding other profitable customer-relationship building methods. Why spend money on something that doesn’t tell you the end results?
The Answer is Content Marketing
Content marketing allows businesses to track each and every customer interaction from the top of the buyer funnel all the way down to the purchase. And by saying all the way down to the purchase, that means if there is a purchase; and if there isn’t a purchase, it’s okay!
The most important thing to remember with this type of marketing is this: it is okay that not every customer interaction ends with a sale. The purpose of content marketing revolves around providing consumers with valuable information about a product. Informed customers create loyal customers; and loyal customers who love a product become an army of word-of-mouth marketers, which leads more people back to your doorstep.
If a business wants to attract consumers in this media saturated world, providing helpful and relevant content will always be the way to go. Plus, who doesn’t want their own fleet of loyal, happy consumers?