Three Things to Know About Content Marketing

In today’s digital age, most people turn to the internet to find information on a range of subjects.

While it’s important to have targeted pay-per-click and Facebook ads, it’s also extremely important to have a content marketing plan in place.

Here are three important things you should know about content marketing.

1. Content is a Google ranking factor
Having high quality content on your site will help attract high quality inbound links and will also help build your credibility and authority in your field. This means your site is going to show up closer to the top of a Google search results page.

2. Make it mobile friendly
Mobile usability is also a Google ranking factor. People do a majority of their internet searches from their phone, so it’s important that your content is compatible with mobile devices.
Making your content mobile friendly can seem like a slightly contradictory endeavor, as wordy, in depth content is great for desktop searches. However, it’s not so great for mobile searches. When writing content, tell people what they need to know right away, or make it easy for them to find what they want to know. That way, if they want to know more, the information is there, but if they only want the basics they can easily find that too.

3. Content marketing builds trust
Since content marking doesn’t go for the direct sale, you audience will trust what you’re saying more than they trust a traditional advertisement. You’re creating credibility for your brand and your product while helping your audience solve problems. Content marketing allows you to engage your audience in the long term. Over time, your audience will see you as a leader in your industry and trust that your products are also high quality.

Content marketing is quickly becoming a necessary part of online marketing. Many specialists tout the phrase “content is king.” It allows you to build your brand as well as you audience.

Consistent, high quality content can help build your company’s credibility, and by extension, your customer base.

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