SEO: How Google Changed Best Practices in 2023

A lot has changed this year! Let’s dive in and talk about Google’s 2023 Search Engine Optimization (SEO) shake-up and how the updates are reshaping our previous approach to SEO.

Starting off strong in March 2023, Google rolled out a core algorithm update that really underscored the need for SEO pros to stay alert and make changes to their SEO game. This update wasn’t just about tweaking a few keywords here and there. It was all about diving deep into site metrics, ramping up the quality of content, fine-tuning the technical side, and putting user experience front and center in our SEO strategies.

Fast forward to November 2023, and Google comes out with another major update. This wasn’t just a one-off thing; it was part of a series that included updates in March, August, and October. These weren’t your run-of-the-mill adjustments; they were serious updates, aimed at making the content we see in search results more relevant and top-notch. If you’ve been keeping up with your homework, and focusing on creating genuinely useful and reliable content, you’re probably in good shape. Google’s advice has been pretty consistent: stick to crafting content that’s helpful and resonates with your audience.

The big takeaway from these updates? Quality content and user experience are king in the world of SEO. Google’s practically telling us that if we want to stay on top of search rankings, we’ve got to zero in on making content that’s not just good but great, and ensuring our websites are fast, mobile-friendly, and indexed correctly. It’s a clear signal to all of us in the SEO world that we’ve got to stay on our toes, always ready to adapt our strategies to align with Google’s latest moves. So, let’s keep our SEO game strong and keep delivering the content our users love!