The Importance of Website Design

When you are searching a topic on Google, if you can find what you’re looking for quickly and easily, it means the website has been designed well, with usability in mind. And usability is made of a sum of characteristics which make the navigation of the users really easy to handle when they enter a website.

The design of a website is important because it affects how quickly visitors can find what they are looking for.  If it is difficult or annoying, the visitor will leave and try on another site – and that is a lost opportunity. A good design is simple for everyone to use and makes it easy for people to navigate.

If you feel like your design isn’t exactly what it should be, think about the following to see how your website can be improved:


Your website needs to look good, but the design shouldn’t interfere with how well the website operates.Images and colors can be used for calls to action.  And a professional, modern look can immediately build trust. The possibilities are endless but a good design will create trust and guide visitors to take action.


Everything in a website needs to have a place, so that site visitors easily find what they are looking for. The site navigation needs to be in a logical and consistent place on every single page.  It should be apparent what is the main content on a page and what is secondary, based on size and location.


You need to have a spark on your website that appeals to people, something that catches their eye. The internet is a visual medium and it’s important to use images or video without overdoing it.  Possibilities include slideshows, photo galleries and and YouTube videos.

Look this list over and see if your website is up to date with all of these characteristics. If not then give us a call and we can help.