In today’s world, online videos have emerged as one of the most powerful marketing tools we have available to us.
Videos have been proven to bring marketers solid returns of their investments. However, it is also true that the popularity of videos poses a challenge for businesses that are new to enter this space. Hundreds and thousands of videos are already out there in the virtual world and hundreds more being added with every passing second, making it difficult for beginners to make sure that their videos rank higher and stand out from all the competition.
As search engines cannot “watch” the videos itself to know what it’s all about, you need to add closed captions, transcripts, and subtitles to your videos to give it search engine visibility. Recently a study done by Liveclicker showed that revenue could go up by an average of 16% if you add transcripts to your videos. Similarly, adding subtitles to videos has been shown to increase viewer engagement time by more than 40%.