How to Increase SEO Efficiency on a jQuery Website
jQuery web design was launched in 2006 and in the last few years, it has become a popular choice for web developers. This is because of its ability to stylize elements on web pages and turn a static HTML into a more dynamic user interface. jQuery was launched to simplify the web development process and make programming much easier for developers. The best thing about jQuery is its lightweight and the fact that it complies with all industry standards inclusive of CSS3. jQuery also allows developers to create plugins that enable the creation of concepts associated with simulation and low-level interface. With jQuery, you will get a dynamic and powerful website.
Despite its ability to include flashy tricks and different effects on web design, a few factors of using jQuery may have detrimental effects on your search engine optimization efforts. The search engine spiders are responsible for marking your web content and then presenting it to the search engines. Therefore, when the spiders cannot access information that remains within the jQuery, it will not crawl your web pages and the pages will never appear on the SERPs to viewers. Here are a few tips to ensure that your page has an excellent user interface and your search engine rankings also stay high.
This may look like a slight contradiction. However, if your relevant SEO content is unavailable when the script is disabled, then the search engine spiders will not find it and index your website. For instance, when you are loading your significant content using AJAX, then it is useful for you to have a link that directs to a static version of your content on the page too as it will enhance your SEO efforts. This will ensure that all your relevant content is indexed by the search engines.
Streamlining your (x) HTML
Most jQuery-based features usually involve lots of additional HTML tags that are used for UI but are irrelevant to the search engine spiders. You can ensure that you slim down your HTML in two ways:
1. Dynamically adding elements after your page load
2. Optimizing your structure to eliminate unnecessary code
An even better solution than adding code dynamically is eliminating it, especially if it is not needed. Divitis is one of the major causes of excess code. Make sure you check through your code and determine whether you need the wrapper div or if you can target your content in a different manner using clever CSS. If you want to take measures to ensure that you improve the speed of your site, then you should consider loading only the necessary div tags that are required for the page loading event. This way, you will only display whatever the user currently needs to see and have the remaining division elements load just when they are required. Check out Beanstalk Web Solutions or Los Angeles Kotton Grammer, for the best SEO and web design services.
Avoid using useless or blank links
Keep script to your external files
Avoid creating HTML to fit your website’s jQuery