Should You Be Using Google Local Service Ads?

Google Local Service Ads are a relatively new realm in the Google Ads world, especially since they have been rolling out slowly, not only city by city, but also industry by industry.

Local Service Ads are only available in certain industries, largely service & contracting industries. Google supports the following industries, although not all of them are currently available in all cities:

  • Locksmiths
  • Plumbersgoogle local services ads
  • Garage Door
  • Electricians
  • HVAC
  • Air Duct Cleaner
  • Appliance Repair Service
  • Auto Glass Service
  • Auto Service Technician
  • Carpet Cleaner
  • Event Planner
  • Handyman
  • Home Improvement Pro
  • House Cleaner
  • Junk Removal Provider
  • Lawn Care Provider
  • Mover
  • Painter
  • Pest Control Technician
  • Pet Care Provider
  • Pet Groomer
  • Photographer
  • Roadside Assistance Service
  • Roofer
  • Tree Service Provider
  • Tutor
  • Upholstery Cleaner
  • Water Damage Service Provider
  • Window Cleaner
  • Window Service Provider

Local Service Ads have a key difference from traditional Google Search Ads – instead of paying per click, you pay per lead. After a fairly in-depth certification process, including a background check and verification of licensing & insurance, you can have your very own “Google Guaranteed” badge next to your listing, which not only shows above the organic search results, but also above traditional paid search ads.

Benefits of LSA

Although the certification process may seem rigorous, this is at your advantage in the long run. As a legitimate business owner who is doing everything by the books and in best practices, it can be frustrating to see your search ads getting bested by companies who may not be following the same practices. With Local Service Ads, Google’s thorough vetting process ensures that only responsible, legitimate service providers are able to gain the edge of being at the top of the search engine results page with the Google Guaranteed badge.

Adding Local Service Ads To Your Marketing Lineup

LSA can be an incredible addition to your current marketing efforts, but like many advertising services, they can be difficult to effectively implement. Looking for help? Reach out to the marketing experts at Beanstalk to help boost your online presence & generate more leads.