How to Get More Traffic From YouTube
You’ve probably heard of YouTube. Well, who hasn’t? Millions of people are uploading, watching, downloading, or linking to videos in YouTube everyday. If you want to see a video on a topic of interest, you can always check it out from YouTube.
YouTube is a free video sharing website that utilizes adobe flash technology to display videos uploaded by millions of members. These videos are watched and seen by around 20 million YouTube visitors every month. Videos in YouTube feature thousands of unknown and known people daily.
If you have a website, an account with YouTube would certainly benefit you. You can take advantage of its free video sharing and the extremely vast network of people you could market your product to. Just imagine how much traffic your website would generate through your own videos. There is no better way to advertise to millions of people for free than YouTube. Using this service, you can maximize all internet marketing opportunities. Here’s how you can use YouTube more effectively in your internet marketing efforts.
Step 1: Create a definite genre for your video
Deciding on what kind of video you will be creating depends on what kind of target audience you intend to create the video for. Colorful and interactive videos would work best for teenagers or college students. A more classic presentation will suit the professional and working market.
The idea is to create a video that would most attract its target market. Make sure that your video’s message is clear and concise. Make sure that your clip won’t play for more than 5 minutes.
Create an impact with your message
Try to shock and move people out of their usual indifference. Make them curious about your product, business or service and make them want to possess what you sell through the content of your video.
Make sure that you are clearly identifying yourself with the video. It should contain your logo or your company name. This will make sure that your message won’t be lost. Take your time in creating your video. Make sure that the finished product will convey your intended message.
Step 2: Strategically place your video in the net
A strategic placement of your videos in YouTube will raise people’s interest and would get them to watch your video. Make it a top-watch video. Popular videos are more likely to appear on YouTubes’s home page, generating more possible interest. This is where viral marketing will be at work. Your videos will be well watched and passed on by more and more people.
Step 3: Create a link to your website
Remember that the purpose of your video is to attract more people to visit your website. However, a direct sales pitch from a video is frowned upon by YouTube. To avoid having your video deleted (yet still being able to make a subtle advertisement), put a teaser trailer at the end of the video. Put your company name on the trailer and make sure the person watching it would know whom to associate the video with.
Source: Online Marketing 101