Copywriting 101


What is Copywriting?

Copywriting is a valuable resource for anyone who wants to sell a product or promote an idea. Many successful businesses outsource copywriters to advertise their business ideas in a way that will attract potential customers.

A copywriter must be adaptable to whatever service the client has to offer. This can range from marketing high fashion products to home repairs. We’ve put together a short lesson on how you can succeed in the field and be a successful copywriter. Read on to find out how to excel in this growing business.

How Can I Be A Copywriter?

1. Research, research, research!

Unless you’re extremely lucky, you will probably have to write for a company or product you’re not too familiar with. Take some time to research the service you’re writing about; your client will appreciate your efforts and you will be able to sell a product much easier with your newfound knowledge.

2. Be fancy but don’t use filler

To craft compelling copy, think of what you’d like to read when selecting a purchase. Tell a story with your words without making the reader feel as if you’re speaking to a child. Feel free to use colorful adjectives but also make sure each sentence counts to avoid a customer skimming over your descriptions.

3. Be humble with your pay

Everyone needs to start somewhere, and chances are you won’t be receiving top dollar when you’re beginning your copywriting career. However, you should never write for lower than you are worth. Treat every assignment with top priority and your clients will notice. It’s easy to advance in this field with drive and determination.

4. Pay close attention to your editing

A spelling error or bad grammar can make or break an entire article. Computers don’t always pick up on mistakes so make sure you proofread your work before submitting it. Try reading your work out loud and edit anything that doesn’t make sense. Feel free to consult a friend to proofread for you.

5. Keep in contact with your client

If you are nervous about an assignment, a simple message to your client goes a long way. They want to succeed as much as you do and are usually happy to answer questions. Don’t go into a job blind or it will show in your writing. If you can, try to build a relationship with your client that remains professional but open.

6. Adopt the proper structure according to the client’s needs

Every assignment is different! Make sure to read the guide your client provides you and follow it exactly. Some may prefer introductory and concluding paragraphs while others simply want a brief description. Try not to skim over specifications as it may lead to an article that will be sent back for revisions. If the client requires a title, create one that will draw in a reader.

7. Practice patience

Copywriting is a field of growth and learning. Be patient with your clients’ demands and deadlines to show your dedication. Take the time to strengthen your craft and enhance your resume with each success.

Have Fun With Your Copywriting!

Whether you’re freelancing, or you just landed a job as a full-time copywriter, it’s important to keep a positive outlook and let your words speak for themselves. Think of what would draw you in as a consumer and make the product or service as marketable as possible.

When you’re in a rut, feel free to write for yourself and get the creative juices flowing. Utilize resources to come up with new ideas that will work in your writing. It’s important that you don’t see copywriting as a chore, instead, view it as enhancing your craft.



Caryl Anne Crowne is a contributing writer and media specialist for Allegra Network. She often produces content for a variety of web design and marketing blogs.