The survey article, 56% of Small Businesses Are Prioritizing Social Media in 2022, was published on UpCity. As one of UpCity’s Top Social Media Agencies in the U.S., Beanstalk Web Solutions’ very own Owner/Founder, Tim Hebel, contributed his professional insight on small businesses’ social media strategies.
As the COVID-19 pandemic continues, U.S. and Canadian-based small businesses are still adjusting and adapting. Consequently, part of this adjustment is related to their social media strategy and how they’re reaching their audiences effectively. Accordingly, this includes assessing their most impactful social media platforms, the content types that they produce, and the posting cadence that drives the best results.
UpCity connects businesses with trustworthy B2B service providers through an online marketplace. UpCity’s corresponding directly with the social media marketing experts on their insight into how small businesses are handling social media. Tim provides his expert reaction to the original data point: “66% of small businesses mostly shared original social media content Pre-COVID, compared to 63% now in 2022.”
Tim’s direct quote from the article reads as follows:
“Not only does the 3% decrease post covid surprise me but I am also surprised by the 66% pre-covid number. We live in a time where forming a connection with your customer is just as important as your product and social media is the easiest way to form that connection. At this point every small business should be utilizing social media as it is a free organic way to promote your brand.”
For more information, read the entire UpCity survey article here.
For more information about Beanstalk and small businesses’ social media strategies, click here.