4 Tips to Help You Boost Engagement on Facebook
It is no secret that Facebook is one of the top marketing platforms for driving traffic and boosting engagement for your brand or business. As of this writing, this social media platform has surpassed search engines in reaching large audiences in the world today. Many brands have turned to the social media giant in fueling their marketing campaigns, and now, they are actively finding ways to capitalize on boosting engagement on Facebook. There are several ways to tap into this traffic goldmine. Here are the top 4 tips to help you boost engagement on Facebook and Get Facebook Followers.
1. Identify as an authority in your industry
What does Kylie Jenner, Katy Perry, and Kanye West have in common? You guessed it right, “Fame.” Now you must be wondering, do I need to be that famous to get Facebook followers? The answer is yes and no. No, you don’t need to be a celebrity, and yes you just need to be a figure with authority.
What does this mean? Well, of course, no one will follow someone who is not an expert on their chosen topic. People tend to follow leaders, trendsetters, and gurus. By being an authority figure, people trust what you say. Being perceived as an authority in your chosen niche has its caveats if you are starting from scratch; it can be difficult to be perceived as an authority at first. However, you can work around this by introducing yourself as an expert of sorts on your chosen topic.
If you are a blogger who writes about dogs, you can reiterate to your audience about your extensive experience with dogs in general. By building your profile or bio using words that showcase your skills and how you are an expert in your particular field. Titles like Expert, Author, Guru, and Founder can help to lead people to follow you. By establishing yourself as a leader, you are building your brand authority, and you’ll get more followers that engage with your page.
2. Provide Real Value to your Audience
What does Real Value mean? Simply put, it is quality content that people do not see everywhere. If what you offer your audience can be seen on every blog or Facebook page, then it is not special at all. You need to create content that is not only relevant but is unique, easily understood and caters to your chosen audience.
The first thing to ask yourself is: What’s in it for them? Most often, content creators provide content that caters only to them, or worse, they rehash existing ideas and feed those to their audience. This not only drives people away from their page, this results in your page being stagnant and not getting more likes or followers.
Creating quality content that isn’t about you but rather about what people want is the first thing you need to focus on. According to a recent social media study, sharing information instead of sharing about yourself on social media correlates to better engagement rates on the platform. This means that people are more generally interested in learning about stuff they like instead of learning about the lives and interests of other people. The takeaway here is, to get Facebook followers, you should not only aim to share unique information to your audience but share information that caters to their needs, not your own needs.
3. Engage with your Audience
It is simply not enough to post and provide content to your audience. In order to get Facebook followers, you need to actively engage with your audience. By being approachable and someone who your followers can easily talk to, you cement yourself as a position of authority. If your followers have questions and comments, respond to those. Make them feel that you are there to help. You can also ask them what things they need, the things they like, and you can just follow through with that. By building trust, you get the advantage of knowing your audience intimately.
Make an effort as well to connect with your audience on a personal level; tell them to share their related experiences on your page, as well as share related content that they make. Capitalize on that connection, and this will result in your audience sharing stuff they read or see on your page by word of mouth. This will lead to new followers or former followers coming back to your page, thus boosting page engagement more.
4. Reach out to Influencers and Authorities in your Field
Since you are still building your brand and you want to get Facebook followers, what you can do to speed up the process is to reach out to well-established influencers in your chosen niche. Influencers are those authority figures that people already follow. They can get your product or brand to a wider audience instantaneously. As their audience base is significantly large, and they have a loyal following across all social media channels, you can take advantage of that to get your own loyal followers. You can start your initial engagement by commenting on their pages or blogs and following their social media pages. Another method you can use is sharing consumer-generated content.
Let’s say, for example, your brand is about Diet Supplements and you found an influencer that writes about Exercising. You can contact that influencer and ask them if you can share their content on your own page. This is beneficial especially to your own page because your own audience will learn new information, which is related to what they want.
By doing this, you build a relationship as well with that influencer, and he or she will start sharing your own content on their pages. This will make your content and page available to a wider audience, and you get more followers in return. By building a relationship with several influencers your page will grow even faster.
In conclusion, to get Facebook followers, remember to establish yourself as an authority, provide quality content to your audience, engage with your existing followers, and reach out to authority figures in your field. This will definitely give you more headroom in marketing your brand so that you can grow your page more consistently and with minimal hiccups along the way.
Divine Foster is a Content Writer of Buy Real Marketing who focused on Facebook marketing on how to Increase Facebook Likes and She has written this article to create content that’s vibrant, refreshing to read and that inspires readers to take action. She is a great marketer have immense empathy and highly skilled writer and a pleasure to work with. Find me on Facebook, Google Plus, Twitter