The remarketing process is fairly simple, and the benefits can result in multiple conversions. When a potential customer visits your website and, say, adds an item to their cart, or does some other meaningful interaction, they will then be tracked and added to a remarketing audience. Even after the potential customer leaves the website, they will continue to be presented with your ads.

Top Reasons You Should Start Remarketing

Remarketing is a great way to re-engage your customers because most will leave your website before taking action. Missing out on converting customers who visit your website is a lost opportunity. Remarketing allows you to reach past website visitors with personalized ads that appeal to their interests and needs. With remarketing, even if someone doesn’t convert on their first visit, they may come back to buy later on.

A few benefits of using remarketing include:

• Increased conversions 
• Enhanced brand awareness
• Longer time spent on site 
• More engagement with your website
• Greater ROI

The buying process is complex, influenced by numerous variables and substantial information. This often results in a significant delay between a customer’s initial exposure to your product or service and their eventual decision to buy. It can be weeks or even months between the two events. Staying in front of the customer with a personalized ad that features a product or service they have shown interest in will not only promote familiarity with your brand, it will also encourage customers to eventually make a purchase.

How to Maximize Your Remarketing Campaign

In order to utilize remarketing in an effective way, you must implement a few best practices to ensure you are receiving the best results. 

It is important to be transparent to your users and inform them of your privacy policy. This will give them peace of mind that you are not collecting personal information from their website interactions and helps to build a solid foundation of trust between your customer and your brand.

Also, seeing the same ads too often can irritate customers. In order to avoid losing customers by over promoting, you will need to set a frequency cap to limit the amount of times your ads appear. 

For the sake of creating a quality remarketing audience, you are able to exclude people from your audience who do not spend a significant amount of time on your site. This allows you to target those who have an interest in your business, therefore saving you time and money.

You are also able to exclude your ads from appearing on websites containing sensitive content, or videos with viewer discretion ratings. This is a necessary step to ensure that your brand is not associated with anything that can negatively affect your overall customer experience. 

When creating your remarketing ads, it is important to pay attention to the content. Make sure your brand is represented visually and contains both text and moving display ads so you can be certain your ads are catching eyes and getting clicks.

The Bottom Line on Remarketing

Remarketing is a powerful strategy with high ROI, yet only around half of companies utilize this tactic. As opposed to randomly reaching people with a generic ad, remarketing allows you to take control. 

Our digital marketing experts here at Beanstalk offer remarketing across Google Display, Facebook, Instagram, Mobile, and LinkedIn. If you’re interested in learning more about how our remarketing tactics can benefit your business, don’t hesitate to reach out!

The post Benefits of Remarketing: Re-Engaging Customers for the Long Term appeared first on Beanstalk Web Solutions.

Learn more about what remarketing is and how it can amplify your online presence, get customers you thought were lost, and gain new customers you never even knew about.

So What is Remarketing and How Does It Even Work?

Remarketing is a strategy for targeting ads towards customers who are already aware of your site. Whether they visited a key page of your website or put a product in their shopping cart and didn’t purchase it, we can collect information about them using cookies and serve new ads to them to encourage them to convert.

Here is how the remarketing process unfolds:

1. A Potential Customer Visits Your Website & Makes a Meaningful Interaction
2. The Potential Customer is Tracked & Added to Your Remarketing Audience
3. The Potential Customer Leaves Your Website
4. You Serve Ads to Your Remarketing Audience
5. The Potential Customer Clicks on Those Ads, Visits Your Website Again, & the Process Repeats

The average customer takes a patchwork path toward making a purchase. If you think you can run a single ad campaign and people will automatically convert after a single purchase, you’re missing out on a ton of conversions you could be getting. Most people leave a website without taking any action. Remarketing is an opportunity to convince them to come back and, hopefully, convert.

Remarketing is a cost-effective way to secure more leads for your business. There are many other benefits, too. Here are some of the top benefits of a remarketing campaign:

• Improved Conversion Rates
• Better ROI
• Increased Brand Recognition
• Highly Relevant Ads
• More Effective Than Traditional Display Ads

How Can Retargeting Help My Business?

In short, people notice remarketing ads. Think about when you last searched for something online and saw ads for the same or similar products shortly after. Those kinds of ads stand out, whereas other types of display ads tend to blend in. Remarketing ads keep your product or service top of mind even when people aren’t actively searching for it. On average, people interact with a single website up to 6 times before converting. Remarketing opens the door to provide even more opportunities for customers to convert. At Beanstalk, we offer remarketing across 5 platforms: Google Display, Mobile, Facebook, Instagram, and LinkedIn. 

It also creates better ad experiences for consumers. Contrary to popular belief, most people don’t mind seeing ads, as long as they are personalized to their preferences. Remarketing promotes that more personal experience, increasing the chances a customer will convert. Since people who are served these ads are already familiar with your brand, people feel more connected to your ads. 

Remarketing Best Practices

Even though remarketing ads can offer enormous benefits to businesses who utilize them,  it is important to implement them correctly to see the best results. Here are 5 best practices for remarketing advertising:

• Make sure to set Frequency Capping.

  Remarketing ads sometimes walk a thin line between keeping your business top of mind and shoving your brand down people’s throats. Frequency capping ensures that potential customers won’t see your ads too often and get annoyed.

• Update your Privacy Policy.

  While remarketing tags don’t collect personal information from users, it is best to disclose your use of them in your Privacy Policy. It’s also a good idea to review your Privacy Policy and make sure it is up to standard for any advertising that you do.

• Specify the quality of your remarketing audience.

  It is a waste of your time and money to chase people around the Internet who have no real interest in your business. Luckily, you can choose to exclude people from your lists who have bounced or spent an insignificant amount of time on the site.

• Include all the different ad types in your creatives.

  Some websites don’t allow for moving display ads, and some websites only allow text. Don’t miss out on potential clicks because your ad never showed. Also, make sure your ads reflect your brand visually, as a reminder to your audience that they have already visited your website before.

• Stop your ads from showing on certain websites.

  You can specify if you’d like to exclude your ads from showing on websites with sensitive content, videos with certain ratings, or even different types of websites. Depending on your product or service, this kind of targeting can be absolutely necessary.

Remarketing boasts many benefits for businesses, but perhaps the most compelling is that you’re creating a better overall experience for your audience. Instead of hitting people at a random time with a random ad and hoping they’ll be interested, you are taking control and sharing your message with the right people at the right time.

In an online space where people are becoming increasingly likely to tune out display advertisements, remarketing can help you stand out and be seen online. Contact us today to talk to an expert about incorporating remarketing into your digital marketing strategy.

The post Remarketing: Get Back Customers You Thought Were Lost & Increase Conversions appeared first on Beanstalk Web Solutions.