However, there are considerable advantages to staying the course and investing in marketing during a downturn. The importance of marketing doesn’t disappear just because of the economy. As long as a business is smart about how it utilizes its marketing budget, a down economy can present some promising potential. Here are a few ways to make the most of the silver linings in a weak market. 

Watch Competitors

When competitors are pulling back, putting more emphasis on advertising can increase your market share. While that increase is obviously helpful in the short term, these gains during a weak economy tend to continue even after a recession has faded. On top of their long lasting nature, those increases in market share are going to come a lot cheaper in the middle of a down economy than at the height of a roaring one. This strategy turns the uncertainty of a downturn into an opportunity.

A common theme here is to think about the long term — set the business up for success once the current lull passes. Companies who do not focus on marketing in the bad times continue to see worse growth in the good ones.

Think of Marketing As An Investment

Assets like your business’s website, social media presence and any other long-term marketing tools are so much more than a one-time cost. A healthy and growing digital presence is something that will gain value over time. 

Take email marketing, for example. Setting up an automation system, designing good templates and building an email list are all things that will serve an organization for a long time, spanning far past the end of a financially difficult period.

The Importance of Marketing: Make It Count

Although it is true that continuing to market your company during an economic downturn is a good idea, the way you do that is equally as important. As previously mentioned, investing in brand assets that are going to appreciate over time, like a website or other long-term marketing tools, is one strategy. Another is to pivot toward the changing needs of your target market in light of the more difficult financial circumstances.

Considering the consumer’s mindset is always paramount when marketing a service or product, but an economic downturn introduces some new complications. Some people and industries are more affected by the changing tides than others, and this will impact their willingness to buy. How your core base perceives your offerings is also an important factor — are they essential or more expendable? Tailoring a marketing plan to those economy-specific considerations can help bring success in troubled times, both locking down a stable base in the short term while setting the company up for success in the long term when the economy swings back again.

The importance of marketing will always be prevalent no matter what the economy looks like. Get ahold of Beanstalk and let’s talk about how to make the most of economic downturn.

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Workflow automation is one of the most detailed processes of technology. A healthy business relies on a significant number of tasks, such as the execution of files, charts, data lists. Under the automatic procedure of workflow, a definite link exists between humans and machines. That path enables the successful completion of projects and tasks. It facilitates the achievement of undertakings and assignments on time and with full provision. 

Importance of Workflow Automation 

Workflow management adds in more grace and organization to a particular task. If any job undergoes the process of completion in a perfect way, then there will be more chances of its success.  It is why the precision and accuracy of a specific job is essential. It becomes even more critical at the enterprise level. Automation in workflow ensures a high level of skill in a particular segment of missions or big projects. It is because, under this process, a specific task passes through various levels of data checks and technical corrections. At each level, its perfection increases to a certain extent. In the end, the users will receive an ideal and flawless copy of a project. 

The following is a list of significant benefits that can be received with automation software:

Error-Free, High-Quality Work

Humans can perform great work. But they are not machines, and during the execution of tasks, they can and will commit mistakes.  Management of finances, accountancy, HR related work, sales arena, and digital marketing are crucial areas that are prone to errors. 

Mistakes are impending even if the employee is smart and qualified.  Certain tasks are quite tricky and complicated, and that is why blunders are unavoidable. Now, what is the solution? How to get rid of these specific errors? Well, the answer to all these queries is the installment of automation tools and software. They will guarantee perfectly executed work for a variety of tasks. 

Automatic devices also play a prudent role in managing customers and clients. They streamline communication with customers. When there occurs smooth contact with users, then the company receives a high number of satisfied customers.  Happy consumers stick with the services for longer terms. Manage your customers and collaborate with clients in an adequate style. It will bolster the business and grow in the best manner.  

Increases the Credibility of Your Business

Manual tasks are not useful to a certain extent. They might comprise a good number of errors and other negligence. These factors boost the vitality of workflow to higher strides. If you want your business to stand out in the market arena, then consider the criteria of workflow mechanization.  

Make sure that you incorporate the most excellent prospects of workflow automation. It will help you to yield the most promising results. These automatic gimmicks will make your projects pass through numerous computerized checks. It will enhance your content quality.  There is a specific set of inspections and appraisals. At every stage, your work will introduce new modifications and updates. At the end of the process, you will receive an excellent copy of the work. 

These parameters and perfect practices will add more accountability to your business portfolio. Your brand will gain more recognition as the most credible one. It will also help you to shatter the chronicles of competition. Be the best one in the entire market just by using the process of workflow management. 

When you represent your business in the market with no errors and high reasoning, then your credibility will increase.  Magnify your presence in the market avenues and reciprocate the revenues with the amalgamation of automation with your prototype.  Business is a big world of risks and mind games, but you can achieve recognition in it with smart tricks.  Automation procedures will present you with a wealth of credibility and loads of benefits. 

Reduces Investments and Time Involved

Workflow automation solutions hold the massive power to cut the finances and costs which relate to the business procedures. Workflow strategies handle repetitive tasks. Now the handling of repetitive tasks makes the work quite sorted for the employees. Workers don’t need to put in extra effort and time to complete repetitive projects. This factor saves time as well as human efforts.  Incorporate automation procedures in business management and cut costs of expensive editors too. Automation software curtails the costly expenses of various software and tools. They are all-in-one and perform a significant number of tasks.  

Automation criteria help the employees in reducing the work time.  They don’t need to get into the hustle of performing complicated tasks. All they need to do is focus on creating value in their actual work. It will increase the productivity of projects. Be it employees onboarding, preparing detailed reports, and managing finances and accounts, the automaton has the potential of easing out every aspect.  

The technical aspects have made the work of organizations more sophisticated and organized. Automation outcomes are a live example of the same. They associate us more with the theme of success by making our work executed and error-free.

The detailed analysis of marketing tools portrays the wealth which automation solutions acquire. 

In-depth Guide on How to Execute the Criteria of Workflow Automation

Below are the organized and straightforward steps which you need to follow.  These steps will guide you on how to formulate the best strategies for business workflow automation programs. 

The Steps

• First of all, you have to analyze the requirements of your business. If you know the areas that require automation most, then all work will become more organized. Now the question arises: can you introspect your automation needs? Well, this is quite easy to do. You can resort to flowcharts.  The diagrammatic illustrations and flow charts will help you reckon the parts of your projects which need refinement. Thus, this is the first step that is required to accomplish while administrating automation.
  
• The next step you have to do is to analyze workflow goals. Set a particular course of objectives that you wish to achieve with the assistance of automation hacks. It is one of the most important steps as it helps you in formulating a working yet solid strategy. State your plans and get the best automation management tools. Business is the game of policies and the right actions. When your developments and ideas are perfect, then you will get the best results.
  
• Next, you must choose appropriate automation software as per your needs. There are certain things which you must keep in mind in mind while buying automation software. Consider your goals and on what projects you want to merge. When you get it by deeming all the essential aspects, then its overall importance will grow to tremendous paces.  
  
• The last step includes assistance to employees about the norms of automation software. If the breadwinners of your business will know the complete usage of software, then they will be able to integrate them smartly. Thus, this step is essential. You must take it into consideration as well.  

Conclusion 

Various workflow solutions exist in the market for you to try. It is not a good idea to neglect the necessity of automation workflow in business projects. Remember that, if you want to excel in the rat race, then you must be accurate. Perfection is the key to excel in any task. If you know that your undertakings are flawless, then no one can stop you from achieving your goal. The marketplace is thriving with the modifications in technology and the emergence of each solution. If you want to seek a top position amidst fierce competition, then make sure you are performing to the best of your capacities. Success is only a step away from you. All you have to do is recognize opportunities and implement them in the right direction.  Integrate the criteria of workflow mechanization and attain perfect levels of proficiency. 

Learn about what is the workflow and how workflow automation can help in increasing work efficiency and business growth. 

The post What is Workflow Automation: An In-Depth Guide appeared first on Beanstalk Web Solutions.

Email marketing has been one of the most popular means for marketers to reach customers, push retargeting, and convert business. While email marketing will always stay as an unmistakable component in the marketing mix, not all email marketing campaigns are successful because of certain common email marketing mistakes and errors that can be easily averted.  

Let us explain the key email marketing mistakes and how to avoid them. 

Non-Segmented Email List 

Your email list can comprise too many people across demographics, categories, and consumer types. Not every one of them is the ideal audience for every email marketing message that you are sending. You need to segment your email audience to make sure the right marketing message reaches its target audience. 

Segmentation can be done based on customer type who is likely to sign up for the newsletter but who never made a purchase from your business. You can segment the audience targeted to customers who bought your products or subscribed to your service. Based on this segmentation, you need to craft the email message with a specific value proposition. 

Not Giving Importance to Personalization 

Many email marketers still do not address each email receiver personally. This is common and one of the most impactful mistakes. Instead of starting an email message with “Hi” or “Hello,” you should always start with a courteous personal address comprising the email receiver’s first name.  

To make the emails further personalized, it is important to incorporate a personal tone and some specific personal information that is relevant for grabbing the attention of the target customer.

Not Giving Much Importance to Analytics

You also need to evaluate your email marketing impact from time to time. This requires keeping a close watch on analytics data. Some of the key attributes that email analytics usually open up include whether the audience is opening the emails, whether they are clicking on the actionable links or whether they are visiting the website by clicking on the links. By keeping a close watch, one can easily determine whether email marketing is proving to be fruitful and effective.

Not Starting with a Clean List 

For a successful email marketing campaign, you need to start with a clean and well-prepared list comprising all the crucial data for reaching out to the target audience. You should clean up the email lists to remove email addresses that are no longer available. 

Some of the crucial requirements for a clean and well-organized email list are the availability of the first names of the email recipients, some information that provides you a basic idea about the recipient such as demographics, gender, etc. As emails are widely used for social profiles, a little research can fetch you a lot of data regarding every email recipient. 

Inconsistent With the Frequency of Emails

Do you send too many emails within a short span of time? Or, do you send emails once in a blue moon? Both show your inconsistent approach, which can be anything but effective in terms of engaging the target audience. Make a consistent schedule to keep in contact with customers without making it a point of pain or oblivion. 

The email schedule should be decided based upon the specific goal of the audience that they mentioned while signing up for your newsletter. Accordingly, you can make segments based upon email frequency. Some of your target audience may be targeted by weekly emails, while there can be others for monthly or bi-monthly email targeting. 

Emails Poorly Designed for Mobile Reading 

It is common knowledge that most digital contents are opened now on mobile devices than desktops, and emails are no exception to this. This is why you need to design emails specifically for mobile devices. Mobile users check their emails more frequently than their desktop counterparts. Hence, optimizing emails for mobile reading is absolutely crucial for consistent user engagement. 

As for optimizing the emails for mobile devices, you need to follow the common UI guidelines for optimum mobile readability and engagement. From creating emails that help read your text easy to fit the email layout perfectly in the mobile viewport to optimizing images and call to action buttons for easy tap targets, the emails should be designed for easy readability and interactions on the handheld devices. The CTA buttons should be as big as to accommodate easy finger taps for sales. 

Not Pushing for Conversions 

You have done everything right with your email message except asking the recipient to purchase your product or subscribe to your service. Yes, this is a common mistake among many email marketers. After all, your email campaign is targeted to make business conversion and sales. All your communication efforts should lead to this natural goal. 

For the business conversion, you need to tell your customers what they need to do next. You need to explain the benefits, convey the business deliverables, and ask them to make a purchase. You should provide a standout CTA button at the end of your email. Your email should be crafty enough to explain the value proposition that pushes users to click on an action button. 

Conclusion 

Email is here to stay. It has proved to be one of the most effective means to build an audience and convert business. By addressing these vital email marketing mistakes, you can get optimum results from your campaigns. 

Author Bio: Paul Osborne is Chief Technology Officer at Cerdonis Technologies LLC – mobile app development company chicago helping business in developing a user friendly as well as cost friendly mobile app for their business. Paul likes to write blogs on mobile app technologies. He loves to share his experience, thoughts and ideas on new techs.

The post 7 Email Marketing Mistakes & How to Avoid Them appeared first on Beanstalk Web Solutions.

Every owner of an eCommerce business wants the same thing – to see his website working smoothly and bringing high sales. But unfortunately, not every site works effectively and generates enough conversions. Only business owners who understand the importance of conversion rate optimization get the results they want.

If you are reading this article, you may need help crafting a new strategy that will allow you to boost conversions. And we are happy to provide you with tips that will help you to get your eCommerce business back on track.

Take advantage of email marketing

Do you want to achieve the highest conversion rate optimization results? Think strategically. Find a way to improve not only your website but your entire marketing strategy. For instance, if you struggle to reduce shopping cart abandonment, use email marketing. 

Apply the following tips to create an effective abandoned cart email:

• Personalize your email. Use the recipient’s name in the subject line, or use information related to the recipient’s recent browsing history in the body of the email.
• Offer an extra discount or a small gift.
• Use the fear of missing out (FOMO). For instance, add a phrase “your cart is about to expire” or “complete this booking now, otherwise prices may increase” to urge the recipient to complete the action right here and right now.
• Use a prominent Call to Action (e.g., “complete booking”, “return to your cart”, “complete checkout”).
• Add visuals (e.g., image, animated GIF, short video).

If you do everything right, you will increase the recovery rate of up to 36%. 

Create high-quality content

It’s common that people focus more on how their websites look like rather than on what information they provide. And that’s a problem. 

Even if your website has a fantastic design that appeals to the target audience, high-quality content is a must. You should write interesting and informative blog posts to engage your website visitors. And you should create unique product descriptions to convince customers to click the button. 

Seriously. If you want to boost the conversions, you can’t just copy text from another website. You should develop a strong content marketing strategy and create every piece of content from scratch. Here are a few tips for you:

• Use Google’s keyword planner or Ubersuggest to find high volume, low competition keywords.
• Run an A/B test for your product page. Check what type of product descriptions work the best (e.g., short or long, written in informative or persuasive style)
• Write blog posts that are longer than 1,000 words. Yep, according to statistics, shorter articles are just a waste of time and money.
• If copywriting is not your cup of tea, get professional assistance. Hire a freelance content creator at Upwork or Fiverr, or use writing services like WoWGrade or SupremeDissertations.

Build a chatbot

AI-powered chatbots are still a new thing. And not that many brands use bots at their sites. 

However, statistics show that chatbots work effectively when it comes to conversion rate optimization. Firstly, bots help to make sales steps shorter, and that decreases that cart abandonment rate. Secondly, chatbots allow brands to collect more customer data and use it to upsell or and cross-promote products.

If you want to create a great chatbot for your website, take into account the following:

• Your chatbot should have a name and specific personality traits.
• A chatbot persona must fit your brand.
• Your bot should be able to answer all the frequently asked questions.
• You should use a friendly, “human-like greeting” greeting to engage customers in conversation

Use social proof

Today, customers tend to make more informed decisions about what products to buy.  According to statistics, 53% of shoppers always research products online and read product reviews before making a purchase. So it’s important to use social proof to convince customers that they make the best possible choice.

“Your website visitors do not trust salesy product descriptions. But they do trust product reviews written by real customers. So if you want to boost sales, do your best to increase social media proof,” says Andrew Blackstone, a head of marketing at PickTheWriter.

If you don’t know how to get more product reviews and how to use them on your website, here are a few tips for you.

• Use email marketing to invite customers to leave a review at your site. Offer a small reward, for instance, 15% off on the second purchase to maximize your efforts.
• Run a giveaway on social media. Offer your customers to share a product review on Facebook, Instagram, or YouTube in exchange for a chance to get a prize.
• Use a social wall. Display user-generated content from different social media platforms on your website.
• Encourage customers to share their “before and after” products, if applicable to your business.

Use more visuals

To succeed in the eCommerce business, you should understand one important thing: people like visual content more than written content. Roughly 80% of users only skim web pages. They pay more attention to photos and videos rather than textual content. So if your site contains only a few images, don’t be surprised that you find it challenging to boost the conversion rate.

Statistics say that the use of visual elements increases the desire to read content by 80%. Thus, if you add YouTube videos, infographics, graphs, charts, maps, or animated GIFs to your site, you will draw the attention to your products and increase the conversion rate. 

There are dozens of free tools and services that allow creating high-quality visual content online. So you can produce all the content you need without the outside help.

Key Takeaways

Try out these strategies for advanced conversion rate optimization, and you will not be disappointed. You will maximize your marketing efforts and take your business to the next level. 

Use this article as a guide, and you will skyrocket your sales!

The post 5 Meaningful Strategies for Advanced Conversion Rate Optimization appeared first on Beanstalk Web Solutions.

Regardless of your business’ scale or industry, marketing automation can be highly beneficial. According to Small Biz Genius, 65% of businesses indicate that generating traffic and leads is their biggest challenge, with 53% of marketers stating that half or more of their budget goes toward lead generation. This inevitably leads to higher costs for both marketing and sales teams regardless of how well they perform. 

A similar study done by Finances Online shows that 71% of customers expect businesses to reach out to them early in the purchase consideration phase, with 57% of them choosing brands based on Customer Experience (CX) features provided alongside the product or service they bought regardless. Both outreach and nurturing ensure that your business is profitable and self-sustaining in the long run. Marketing and sales automation activities can turn things around for your brand and boost your ROI increases going forward.

Higher Quality Content Creation Output

Whether you operate as a cloud-based service business or an e-commerce platform, the content you produce and showcase with your brand’s name on it will speak volumes of your business’ etiquette. Automating your marketing outreach and sales departments will ensure that your content creators have more time on their hands. 

This will allow them to create the content of higher quality based on more detailed research, audience targeting, SEO and other factors that will add up to your content’s performance once it’s published. Tools such as Trust My Paper and Evernote can also be utilized to ensure that your content is well-formatted and free of proofreading and/or grammar errors. Higher quality content marketing posts will be shared more, have lasting value and ensure that you convert more viewers into quality leads as a result of more time and resources allocated to the content creation phase.

Reduced Cost Per Lead

Marketing automation reduces your Cost Per Lead (CPL) and maximizes your revenue with all content you publish. According to Social Media Today, 47% of businesses stated that growth of sales revenue is the reason behind their increased focus on marketing automation, with 74% stating that the time they save by automating outreach processes is the largest benefit of automation. By introducing marketing automation into your business, you will effectively ensure that more viewers convert into customers going forward. 

Michael Brook, Head of Marketing Department at Studicus spoke on the matter recently: “Ideally, you want your marketing and sales departments to be sustainable and bring in more value than their initial cost. That way, your profit margin will increase with each quarter and you will be able to allocate newly-acquired resources into further refinement of marketing and sales, increased pays, PPC, etc. – therein is the true value of outreach automation.”

Higher Quality Lead Nurturing

Lead nurturing ensures that your business is profitable in the long run. Once you have successfully converted leads into recurring customers,  make sure they stay loyal to your brand. This can be done in a variety of ways. Email marketing with special offers, dedicated 24/7 customer support, and incentives for repeat purchases are a few. 

Platforms such as Grab My Essay and Hemingway can be used to create email content, chatbot dialogue or even your FAQ page should you determine it necessary for your particular product portfolio. Both of these elements play into marketing and sales automation in their own right. Ensure they are automated and readily available for outreach to existing customers to nurture their loyalty toward your brand.

Marketing and Sales Collaboration

Lastly, marketing automation will effectively ensure that marketing and sales departments collaborate on common tasks and goals. Cross-department collaboration can be highly advantageous for a plethora of reasons. These include team morale, productivity, insight into future campaigns, better lead nurturing activities, etc. 

Customers will start to perceive your brand’s image as a cohesive whole. This can lead to further ROI increase opportunities through the introduction of referral links, exclusive discounts and other conversion incentives in your digital marketing campaign, ideated by the sales department. Start thinking of these two elements as facets of the same coin. You will have a much easier time discovering new ways to utilize their potential in automated customer outreach.

The Essence of Profitability (Conclusion)

Marketing automation and sales activities will ensure that profits rise while costs go down over time. This is especially true for businesses with an international audience. For these businesses, manual servicing and outreach would require extraordinary feats of organization and availability around the clock. 

Now we have a clearer idea of why marketing automation is key for ROI and continuous business growth. It’s time for you to find creative and brand-related ways to utilize its functionality. Don’t simply rely on scheduled emails or social media posts and call it a day – find ways to intrigue your followers and existing leads with unique content ideas and they will very likely return the favor and purchase your products and services.

Bio: Angela Baker is a self-driven specialist who is currently working as a freelance writer at writing services such as Pick the Writer and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career.

The post How Marketing Automation and Sales Can Make Your Business 10 Times More Profitable appeared first on Beanstalk Web Solutions.

Have you ever been in asituation where you’re creating new content for your email marketing campaign, and you ran out of words or ideas to write an email to your subscribers?

Well, when you have a huge audience out there reading your words, writing an email can be quite intimidating! 

You could be a bit worried about framing your email with the correct language and context.

Marketing is the crux of a business, and with the right email marketing strategies, you can build your own successful marketing foundation.

To help you with this, we have summarized five email templates as useful additions to your conversion funnel.

Shareable Content

This concept is simple! You share content with your subscribers the way you would share with your friends who have the same interests and preferences as you.

Popularly known as “proven content,” this strategy helps you build a strong bond with your audience. 

Ideally speaking, it is also one of the most creative ways to set a fresh email marketing tone for your audience.

Follow these tips—

• Start with an informal tone and keep it casual.
• Be careful not to add over-promising words. 

Case Studies

The main idea behind this tactic is to keep your audience engaged with a professional tone. 

You aim to keep the trust of potential subscribers, but if you run out of words or the content just doesn’t flow, ‘Case Studies’ can come to your rescue!

They combine a reasonable proportion of storytelling and useful information — something that is well taken by your audience.

Use case studies in your email to address issues or any explanations that you would like your audience to know.

This is a good way to increase your subscribers’ confidence.

Make sure your case studies email gives your audience the advantage of overcoming barriers.

Directing Your Email Marketing Content To Your Blog

Frankly speaking, it’s a good idea to direct your audience to particular content in your blog.

It is one of the best ways to win the support and trust of your audience, especially new subscribers. 

Redirecting your new subscribers to your blog can help them understand what you have in your archives.

You will find that this is one of the key strategies of various marketing agencies to promote brand awareness among customers.

It is one of the most effective tools to boost content traffic and increase brand awareness!

Be sure to direct links to useful and evergreen content on your blogs that relate to your sales funnel.

With short and sweet emails framed with a brief introduction, tell your audience why you’re sending them that particular mail.

Bear in mind that subscribers always respond to ‘Why’ after ‘What’— so engage them with concise briefings.

Adding bullet points to important contexts gives your audience the flair of the post.

This useful strategy not only grabs their attention but also boosts your click-through rate!

A Helpful Tip

Target the attention of your audience with a very useful tip!

This will help you grab their attention by providing them with something that they can immediately implement.

Make sure to write a valid and powerful tip instead of overcrowding phrases that may confuse them.

In the whole bargain, the content you send will end up being more precise, and subscribers may tend to take your word of advice.

And since your message is useful and actionable, your audience will also reciprocate to all your future mails!

Follow this — start with a brief and concise tip.

Then explain in one or two short paragraphs about why the tip might work upon implementation. 

This style of mail paves the way for a call-to-action, making it a valuable addition to your conversion funnel.

FAQ

Position yourself in the shoes of your audience — and you will know the power of FAQs!

Add a Q&A section in your mail to stay one step ahead before your subscribers start raising their doubts.

It’s a proven strategy to build confidence in the minds of your audience and works to great depths in marketing your reputation.

Survey the preferences of your audience and frame your FAQ section based on their doubts. 

Formulate the issues faced by them as questions and frame the answers that would clear their doubts. 

Archive important and useful Q&A section in your email to help your audience connect with you.

There is no question of doubt about the effectiveness of these 5 useful email templates to boost your conversion funnel.

These templates are highly adjustable and adaptable to different segments of your mails. And they seamlessly help you target the right audience.

With a precise amalgamation of perfect timing and great email content, you have got everything to boost conversions!

For all of your email marketing needs contact us.

Author Bio:

As a technology enthusiast, Bella contributes to open-source projects. She is also a Consultant for topmygrades and part time academic tutor at expertassignmenthelp and loves to write about students. When she not helping a student. She will be having a chocolate in different cities or taking a stroll down the beach. You can also find her on LinkedIn.

The post 5 Proven Email Strategies to Add to Your Email Marketing Lineup appeared first on Beanstalk Web Solutions.

How to Ensure Your Email Marketing Campaigns Are Reaching the Right People

Why do so many digital marketers fail so miserably when it comes to email marketing campaigns? Successful email marketing isn’t as easy to achieve as it once was. Many people who are targeted via email generally don’t open unknown emails because of all the spam and scams that are currently circulating the internet. 

So, how do you build a successful email marketing campaign that is going to convert? Let’s have a look at some of the things to consider to ensure your campaigns are as effective as possible. 

Build Your Email List

Building an email list isn’t that hard when you think about it. If you’re looking for subscribers through your blog, all you need to do is provide good content. Of course, there is more to building mailing lists than just content. You can find many guides and tips online to help you build your email list. There are many different methods.

Whatever method you choose to use to build an email list, you need to build one that you can send marketing materials to on a regular basis. Of course, what you want in an email list is quality rather than quantity. Otherwise, you’re going to end up spending money on your email campaigns with very little reward. 

Once you have built an email list using any one of the many methods out there, it’s time to verify those emails to ensure any marketing emails you send don’t bounce or end up in a spam folder. 

Verify Your Email List

Compiling an email list is actually one of the easiest parts to email marketing. Compiling a list of consumers that are going to read your content is the hard part. Just because you have thousands of email addresses on your list it doesn’t mean that sending out automated emails is a fast-track route to success. 

You need to verify those emails to make sure they’re human for a start. In addition, you need to ensure they are the right target audience, so you’re not wasting your time. 

There are tools out there that can help with bulk email verification; Quick Email Verification is one such tool that can help businesses check emails on a marketing list. They also offer a free trial with 100 credits daily which is useful. The best tools are not free, but they are accurate, which is important. 

It’s vital that you have a bulk email verifier tool at your disposal, the tool will help you test the accuracy of the email addresses to ensure you are not getting as many bounce backs and your emails reach recipients. 

Ensure Your Emails Don’t Look Like Spam

If you’ve been sent spam emails in the past, you’ll see how easy it is to spot bogus content from a mile away. Spam emails often use subjects that contain capital letters and plenty of exclamation marks. They try to get your attention by using methods to make you think the email is urgent when it’s clearly not. The last thing you want is your subject lines to look like spam. 

Many people now use inbox filters and other automated tools to send suspicious emails straight to the spam folder. There are ways you can counteract this issue by being careful when you design your marketing emails. Try to address the recipient personally rather than write a generic email that looks as if you’ve just sent the same email to thousands of people at the same time.  

Constantly Measure Results

It doesn’t matter how much good advice you follow or what tips you choose to implement into your email marketing campaigns – there are no guaranteed results. This is why measuring your data and studying previous marketing campaigns could prove pivotal in your next email blast. 

Look at the data to see what emails were active and how many conversions you had from a particular email template style. This is basic stuff, but you can’t afford to ignore the obvious. Always measure your results and it will help you come up with new ideas and strategies to ensure future email marketing campaigns are much more effective. 

Make It Easy to Unsubscribe

Having someone unsubscribe is not the worst thing that can happen. If someone is not interested in what you’ve got to offer, there is very little you can do about it. You should always make it easy for your readers to unsubscribe from your newsletters – not adding an unsubscribe link or hiding it away will only cause irritation, which has a negative effect on your brand. 

Only send emails to people who actively sign up for marketing messages. These recipients will appreciate what you are offering and are more likely to convert into customers. 

Write Clean Content

Content is truly the king of email marketing – and any other marketing method for that matter. If your content isn’t interesting or doesn’t provide any benefit to the reader, they may unsubscribe or just automatically put your future emails in their spam folder. 

It’s very easy to lose subscribers just for the smallest of mistakes. For example, readers don’t like poor grammar or a long, rambling email. Always ensure you produce clean, crisp content for your readers, so they have an easy time navigating your emails and an even easier time knowing where they have to go to buy your products. 

Create Mobile-Friendly Emails

There is absolutely no excuse if you’re not producing emails for mobile devices these days – nearly everyone uses smartphones. If your emails look unreadable on handheld device browsers, they will be deleted. 

Even today there are many email templates out there that are already optimized for mobile email users, so you have no excuse. Just a few lines of HTML code can really make a huge difference in securing new clientele. 

Test Your Emails

A/B testing is a big part of a successful email marketing campaign. Send yourself some dummy emails so you can see what your readers on the other end are faced with. If you’re not entertained by the email – your readers won’t be. Test emails and then test them again to make sure they have the best chance of being successful. 

Send your colleagues emails to see what they think (always ask for their honest opinion) – it will help you create better emails that could lead to a higher conversion rate. 

Always Provide Value to Your Readers

It’s all well and good sending out an email to inform your readers that you have updated your products or website, but how will that benefit them? Let them know what you’ve done and what you’re currently doing to make the whole experience better for them. 

Of course, providing value in terms of the content you provide via email is also beneficial. If a reader isn’t wowed by your email subject line, then chances are they’re not going to be wowed by what is inside. 

An email marketing campaign can be highly effective if you follow the above tips. If you’re not spending time using tools, producing clean content, or providing an easy way for your readers to unsubscribe should they feel the need to – then you’re doing it all wrong. You need to set your emails apart from all the spam out there, and that can only be done by investing time and effort into your email campaigns.

The post 9 Ways to Create Effective Email Marketing Campaigns appeared first on Beanstalk Web Solutions.

Ready to get in the mix and capture some attention? You need the right digital marketing tools.

If you’re planning an extensive campaign — or even just a small one to drum up a little extra interest — it’s important to be sure that you’re working with the right tools.

But with so many marketing tools out there today, it can be hard to know which ones to choose.

Each year, new digital tools are released that are designed to make marketing easier, less time-consuming, and more effective. The best ones take into account changes in consumer habits, social media focus, and everyday fluctuations in business trends.

So here is a short list of ten digital marketing tools that are just what you need to kick your campaign into high gear, whatever the size and scope.

Website, Blog Content, and Scheduling

Curating content and staying useful, timely, and on-topic are all big pushes in writing for websites and blogs. On top of that, effective content creation is all about SEO.

So with those aspects to focus on, these four digital marketing tools can help you to craft and schedule perfect content to keep the spotlight on your business.

Ahrefs

Ahrefs is a highly effective SEO tool. With an extensive data library, they cover the necessary information for about 150 million keywords in the United States alone.

They also provide insight into your competition, with ranking information that pinpoints content gaps in your own pages, giving you the chance to patch up any weak areas.

Google Analytics

This is the classic tool for any traffic-minded marketer (and all marketers should be traffic-minded). Google Analytics tracks visits, including information about where traffic is coming from. Analytics is incredibly useful for pinpointing which of your landing pages, marketing materials, etc., are most effective in triggering conversions.

A little expertise in Google Analytics is a necessity for effective marketing. The great news is, the service is free to use.

Yoast

One of the premiere content analysis tools out there today, Yoast analyzes your blog posts as you create them, pointing out weaknesses in writing, editing, and SEO. Using Yoast gives your posts more punch; it works along with Google’s search engine, giving you a better chance at a higher search ranking.

Yoast is a WordPress plugin, and it’s free for basic use, though there are premium plans for multiple sites.

Graphic And Visuals Design

Every campaign needs specialized visual content, centered around the main thrust of the campaign. With the plethora of visual design tools out there, it’s never been easier.

But don’t just take my word for it. Check out these marketing tools.

Freepik

Freepik is notable in that it has both free images and vectors (hence the name) and also a premium plan with access to more visuals. With that premium plan, you get over a million different images and vectors.

It’s also easily searchable, even by color.

Logo Design

Logo design isn’t as easy as it should be, especially if you’re not particularly creatively inclined.

Then again, there are plenty of logo design services out there ready for consumption, so there’s no excuse not to have a good logo.

Logodesign.net offers a wide range of searchable logo symbols by type of business, color, graphic inclusion, and other features. It’s not comparable to a custom designed logo by a graphic designer but they’re a good source for inspiration.

Piktochart

It’s good to take the time to design visuals, but when short on time, Piktochart is my go-to. It offers a varied range of templates for all sorts of visual content creation, from social media platforms to blog posts to flyers.

In short, it’s perfect for your campaign, no matter what type of campaign you’re putting together.

Social Media Scheduling And Communication

Social media marketing is one of the fastest growing and most effective channels for a marketing campaign of any shape or size. And email marketing isn’t far behind it.

Though your blog and website are the most important places to put your long-form content for public consumption, your social media platforms and email blasts are going to be the key to traffic.

MeetEdgar

MeetEdgar is a social media management tool that helps you to extract “bites” from your content. That means that you can feed your blog posts into it, and it can extract the portions of content with the most relevant keywords, giving you compressed content that is postable to other social media platforms.

It’s also useful because it has your back. You can schedule posts through the tool, but if it runs out of new content, it will mine and re-post previous content, keeping your campaign active and in the public eye.

MailChimp

MailChimp features on almost every list of the best digital marketing tools available. It’s been around for a while, but the creators keep enhancing it to fit in with the current trends and address new marketing needs.

MailChimp has both a free and a premium service. With either one, you have the capability of sending out hundreds of emails to customers, letting them know firsthand all the relevant details of your campaign.

Slack

Of course, if you want to run a truly effective campaign, you can’t just communicate with your audience. It’s important to communicate with your co-workers as well.

Slack is generally the tool of choice for project management and communication. It’s user-friendly, and because it’s so ubiquitous, it can be tacked on to many other tools, letting you share information between your team with just a few clicks.

In any campaign, it’s important that everyone stays on task and focused for the best results. Slack — and the rest of these ten awesome tools for digital marketing campaigns — helps you to deliver.

Author Bio

Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. You can connect with her here.

The post Ten Digital Marketing Tools To Jumpstart Your Campaign appeared first on Beanstalk Web Solutions.

Leveraging Automation to Build Your Business

Automation in business is the future and, for a lot of people, it’s the present as well. As a company looking to get ahead, you need to be thinking outside of the box in terms of what you are capable of achieving and with what speed and convenience. Automation allows you to set something in place that is guaranteed to help your business and then leave it to run itself, whilst you sit back and watch the improvements. There are a lot of unique and distinct ways to go about marketing automation for business, so, without any further delay, let us take a look at five tips for building up your business through marketing automation.

1. Automated Email CollectionEmail marketing is a vital tool for any innovative, ambitious company. It’s a unique opportunity to deliver targeted advertising into the private realm of a potential or past customer’s mailbox. There are a lot of things you can do with email marketing, some of which we’ll discuss, but the first step is getting the addresses. In this scenario, automation affords you a whole range of options. When a potential customer clicks on your website you can immediately offer them a sign-up form, which will come across like a pre-requisite for entering the site – though of course, it won’t be. Similarly, if they are idle on the page for a long time you could use that opportunity to spring a sign-up form. The shopping cart page is a great time to get the address, as it seems connected to the act of buying. If you haven’t received it yet, then as a customer checks out is another point at which you can grab their details through marketing automation.|
2. Automate Your Introduction
   After receiving the address, the next step to email marketing is immediately touching base. “By using automation, you can build clever introductory emails that show that you have paid attention to their activity on your site, and give them the benefits of hearing from you directly via emails, such as offers and coupons”, advises Anthony Jonas, a business writer at LastMinuteWriting and Writinity. Marketing automation isn’t a one-size-fits-all solution. Nowadays you can program in subtle variations to your automated welcome email that show character and attention to detail.
3. Email Updates, Offers, and Reminders
   Automated emails, as mentioned above, have a range of possibilities, only limited by your imagination. For example, you can program your automation to send an email any time someone adds items to their checkout but doesn’t carry through with the sale, to encourage them over the line. Or you can automate email offers, where you take the data on the last items that they were viewing and give them a unique coupon code for 10% off a particular item. It offers you an easy way to stay in touch, which, all the while, encourages them to view your company as attentive and caring toward their customers.
4. Give Rewards To Loyal Customers
   In terms of boosting customer morale, there is nothing like a company rewarding your commitment to them. “One of the best tools that is available to a company that uses automation, is segmenting your customers into tranches representing their commitment to your company and basing rewards on that. The automated rewards campaign will be very well received and could generate further sales and even some free marketing”, says Jaime Blackstone, marketing blogger at DraftBeyond and ResearchPapersUK.
5. Automatically Curate Your Social Media
   There are a lot of very specific and potentially complex algorithms behind optimal social media use. For a company, it is vital to get social media right as it represents a unique and valuable opportunity for marketing. However, as mentioned social media is complicated. By establishing follower routines, you can automate posts and updates to come at optimal times of day with optimal content for users online in those moments.

Conclusion

Marketing automation is a very valuable tool today and affords you a lot of chance to do anything from marketing to customer services without exerting extra effort. There’s a high chance that you will find success and grow your business with the right employment of this tool.

Harry Conley is a content editor at LuckyAssignments and GumEssays. He develops training procedures and manages the workflow to give writers supplemental support instruction.

The post 5 Methods For Growing Your Business Using Marketing Automation appeared first on Beanstalk Web Solutions.

A survey conducted by The Manifest revealed that 69% of businesses include email marketing in their overall digital marketing strategy. Given the ubiquitous nature of email, it’s not surprising that the majority of businesses have email marketing strategies in place. That being said, some email marketing strategies are more successful than others. If you want your campaigns to be effective and stand toe-to-toe with the best in today’s email marketing landscape, here are six emails that you should be sending to your subscribers.

Welcome emails

Welcome emails are one of the most valuable emails in your entire email marketing arsenal. With this email, you can build loyalty and improve engagement. Compared to other emails you send, your welcome email is the one that’s most likely to be opened. In fact, the average open rate for welcome emails is 50%.

The welcome email is your first chance to make the best impression you possibly can to your new subscribers, so make the most of it. Take it a step further and use email marketing automation to effortlessly send a welcome email whenever you gain a new subscriber. This way, you only need to set up the email once, instead of having to send it manually each time a new subscriber joins your list.

Purchase Confirmations

Transactional emails such as purchase confirmations are opened eight times more than any other type of email and generate six times more revenue. This is because transactional emails are triggered by actions your subscribers have taken, which means the content is relevant to them. In the case of purchase confirmations, your customers expect these emails after making a purchase because they want to verify that did the right thing. They trusted you enough to make a purchase, so they want reassurance from you.

Sending purchase confirmations increases your credibility and lets your customers know that you can be trusted. Take advantage of your customers’ positive impressions by including offers of similar or complementary products in your purchase confirmation emails. You can also ask for referrals and provide your customer with incentives for referring a friend, family member, or colleague.

Shipping Notifications

Shipping notifications are another type of email that is highly relevant to the recipient. If your subscriber makes an online purchase, they’ll naturally want to receive a shipping notification to make sure that they entered they entered all details correctly including the item they bought, the quantity, and their shipping address.

Here are the best practices when sending shipping notification emails:

• Personalize your email by including the customer’s name and other relevant information.
• Set proper expectation by giving an estimated date of delivery.
• Include an image of the item that your customer purchased.
• Similar to purchase confirmations, shipping notifications also present an opportunity for you to suggest similar or complementary products.
• And last, but certainly not least, provide your customer with the tracking information of the item so that they can track it in real time.

By providing these details, you increase transparency with your customer and make them feel secure about their purchase.

Reminders

Sending reminder emails is an ideal way for you to connect with your customers and let them know of big events such as a store-wide sale or a popular item that is quickly selling out. Use subject lines that create urgency for your customers so that they take action and make a purchase.

You can also use reminders to refresh your subscriber’s memory of a significant event during their customer journey. For example, you can remind your customers of their very first purchase with you and entice them to make another purchase by offering irresistible discounts.

Birthday or anniversary Emails

Birthday emails are great for making your subscribers feel special. Coupled with the fact that birthday emails generate 382% more revenue per email than promotional emails, you’ve got a surefire way to not just boost engagement, but also drive your revenue through the roof.

When sending birthday emails, don’t stop at greeting your subscribers a happy birthday. Include a free gift or special offer in your message. It could be anything from an online voucher to a code for a unique code for a significant discount on their next purchase.

Re-engagement emails

According to Marketing Sherpa, businesses lose an average of 22.5% of their list every year. Database decay is an unavoidable truth in email marketing, but that doesn’t necessarily mean you can’t do anything about it. To re-engage your inactive subscribers, send them re-engagement emails. If a subscriber hasn’t made a purchase in a while, tempt them into making a purchase by offering an exclusive email-only discount. Alternatively, you can also give them something for free in exchange for doing something like following you on social media or referring a friend.

Wrap up

These emails are not just highly effective, they’re also surprisingly easy to set up and automate. By integrating them into your email marketing strategy, you can attract new customers, retain loyal ones, and increase your revenue in the process.

The post Email Marketing 101: 6 Emails To Send To Your Subscribers appeared first on Beanstalk Web Solutions.