When it comes to creating websites that drive conversions, the call to action is quite literally the most important component to get right. Even the best, most conversion-optimized website can fall flat when paired with a weak call to action. Creating a compelling CTA can result in a massive improvement in conversion rates and ROI for your marketing efforts. Yet, so many websites still rely on uninspiring, stale calls to action to drive leads.

At Beanstalk, we understand that creating an engaging call to action can be intimidating. You might think that your business isn’t creative enough to pull off a bold call to action. Or maybe the classic “Submit” button is just the way you’ve always done things. We encourage creative thinking when it comes to writing calls to action because it is a move that can pay off hugely in leads and conversions.

Writing a compelling call to action doesn’t have to feel like reinventing the wheel. Take a look at the following six common calls to action. We’ll explore what makes them less-than-ideal, why you might want to consider changing up your calls to action, and some best practices for conversion-optimized calls to action.

Classic Call to Action Mistakes

1. The “Send” or “Submit” Button

Send and Submit are generic calls to action that don’t inspire anyone. If people are filling out your form, they know that they are submitting or sending their information. The only time you should be using these calls to action is to submit a test or send an email. Otherwise, you’re missing out on an opportunity to connect to the people that view your form.

A call to action should inspire action. A send or submit button doesn’t. Try swapping the send or submit button at the bottom of your contact form for something more interesting. Even if your conversion is just a simple contact form, you can frame that form in an interesting way that shows viewers the value they can expect to receive from filling out the form. Check out these contact form examples for inspiration.

2. The Single Word Call to Action

Buy. Sell. Join. Shop. Subscribe. Download. While none of these are inherently terrible, they can come across as forceful and impersonal. Single-word calls to action fall flat when they fail to highlight the benefits of your offer. Why should a potential customer buy, sell, join, etc? Furthermore, these single-word calls to action are vague enough to miss some valuable conversions despite being clear action verbs.

In most cases adding another supporting word can give the necessary context to win more conversions. CTAs with the highest conversion rates are clear, specific, and interesting.
Opt for calls to action like “Buy Now,” “Join Our Team,” “Shop Shoe Styles,” or “Subscribe Today” to give context to these types of calls to action.

3. The Learn More/Get Started Button

Again, these calls to action aren’t inherently bad – in the right context they can even be decent. But they aren’t going to inspire people who don’t already have an interest or familiarity with your product. Without the right context, these calls to action can seem ambiguous. It can be unclear what to expect by clicking buttons that say learn more or get started.

Try testing out a call to action that offers something specific to your audience. Let them know what they can expect to learn more about. In place of “Get Started” use a more specific call to action, like “Schedule My Free Consultation” or something to let a user know what the first step of “getting started” entails.

4. The Guilt Trip

Offering something like a discount, free trial, or exclusive access can be a great way to inspire people to convert. Making them feel guilty for not taking you up on your offer is annoying. We’ve all been in a situation where a CTA pops up on the screen and the only options available are a “Get 10% Off Your Order” button or a “No Thanks, I Don’t Want to Save Money” button. At best, these types of last-ditch attempts to get someone to convert are annoying; at worst, they come across as offensive.

A successful call to action allows potential customers the opportunity to convert, not the obligation. People should convert because they want what you’re offering, not just because they feel guilty. You may get more conversions with this approach, but they won’t be the most qualified. Stick with calls to action that are polite and offer something intriguing instead.

5. The Buried Call to Action

If your only call to action on a page is at the bottom of the page, most of the people who visit your website are never going to see it. Make sure to convey the importance of a call to action by including it somewhere “above the fold,” in a place where people don’t have to scroll to get to it. If there’s a sitewide call to action you’d like to encourage, include it in the header so people can reach it from anywhere on any page.

For example, our CRM partner SharpSpring makes it clear from their homepage that their main goal is to get visitors to schedule a demo. “Schedule My Demo Now” is the first thing your eye is drawn to when you reach their homepage, and the similar “Get A Demo” CTA is clearly displayed in the header menu. No matter where you go on the site, the schedule a demo button is always clear and accessible, so if you want to schedule your demo at any point, you can easily do so.

6. The Super Long Form

The best calls to action give potential customers a simple, clear, and easy way to convert. Hiding your call to action at the bottom of a lengthy form can cause potential customers to pause, get frustrated, and leave without converting. Your form shouldn’t feel like a college application.Long forms can be useful for getting super qualified, relevant leads, but they’ll also turn a significant number of people away. If you’re looking to boost your conversion rate, take a look at your form and see what fields are really necessary and where you should simplify to create a better user experience.

Some Best Practices for Writing a Call to Action that Converts

• Make Your Call to Action Clear and Obvious

Your call to action button or form should be the loudest thing on the page. It should be what a potential customer’s eye is drawn to, and it should be clear to them that your call to action is, in fact, the action you want them to take. Use colors that contrast with the rest of your website, and make sure your call to action can’t be missed. Don’t miss out on potential conversions just because people scroll past your call to action.

• Consider Context

Your call to action isn’t simply a button people click at the bottom of a page. The surrounding images and text influence whether or not people click it. If your call to action is a stray form or button floating at the bottom of your website, people aren’t going to feel compelled to take action. Make sure the context surrounding your call to action is all oriented toward convincing potential customers to take action.

• Offer Customers Value

People will not convert if they feel like they have to give up something. Make it clear that your calls to action are a mutually beneficial exchange by offering an incentive for people to give up their information. Instead of making a call to action just a sign up for a newsletter, add context to show how someone will benefit. Calls to action that convey exclusivity, time sensitivity, or value often perform better than those that do not.

• Avoid 2nd and 3rd Person CTAs

It seems obvious that calls to action should inspire action. Writing calls to action in first person can feel more dynamic and compelling than CTAs written in second or third person. Something like “Find My Local Rep” is going to catch more people than “Find Your Local Rep.” Swap “View Our Plans” for “Pick My Plan.” While it may seem a little weird or unnatural at first, first-person CTAs have been shown to have a 90% better conversion rate than those written in second or third person, so it’s worth a shot.

• Optimize for Mobile

This one should be a no-brainer, but all of your calls to action should be optimized for mobile devices. If people have to wait until they get to a desktop computer to fill out a form, they’ll abandon it. Calls to action that work seamlessly on mobile devices lead to higher conversion rates and capture more people at the moment they are searching, no matter where they are.

• Make CTAs Accessible, Not Overwhelming

Ever visit a website and get bombarded with popups asking you to do different things? Sign up for the newsletter and schedule a demo and download a helpful ebook and follow them on social media? It quickly becomes overwhelming, and it’s a huge turn-off for people who are looking to take a quick and simple action. Giving people more opportunities to convert isn’t necessarily better. Make sure that any calls to action you include are easy to find and obvious on your website, but don’t overwhelm visitors with too many options.

• Plan Your Follow Up

Make sure you plan a follow-up for when people complete your call to action. If people fill out a form with contact information, be sure to contact them as soon as possible. Even if your call to action is something simple like downloading an ebook, you can schedule a follow-up email to make sure you

• A/B Test Different Options

What works for your business and industry may not work for every business. The only way to know for sure that your call to action is performing its best is hard data. Try out a few calls to action to see which gets the highest conversion rate.

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Writing quality calls to action can have a huge impact on the performance of your marketing campaigns. The right call to action will inspire people and get you more leads. If you are struggling with creating the perfect calls to action for your landing pages, talk to an expert at Beanstalk.

The post Don’t Make These 6 Mistakes When Writing Your Call to Action appeared first on Beanstalk Web Solutions.

If your work is keyword-based, then you should be aware of the SEO tool, Google Trends. Most SEO experts don’t use Google Trends to its full potential and end up missing out on some amazing benefits that this tool brings to its customers.

In our article today, we have discussed how you can maximize the benefits of this tool and use it to its full potential. Dive in to learn all about Google Trends and more!

What is Google Trends?

In a nutshell, Google Trends is a tool that helps you research your keywords and optimize them for SEO. You can search the most trending words on Google through the tool and incorporate them into your content to help it rank higher. The tool not only shows trending keywords, but it also shows image search, trending news search, and YouTube search as well.

Keywords are terms that people type on their search bars when they are seeking products and services. Since keywords come directly from people. They are extremely useful for finding out trending topics and other details that help to improve ranking.

When anyone searches for a keyword or phrase on Google, they get a list of related websites or relevant articles. For example, if you want to purchase coaxial cables, you may search for vendors on Google. Once you press enter, Google is going to show you millions of results, but only a few are going to be on the first page.

These top results are handpicked by Google for several reasons, most notably their usability for the reader. Every business wants to appear in the top results because let’s face it, nobody cares about the results past the 2nd page. However, you cannot appear on your user’s search result unless you know the keyword they will search for and incorporate it into your content. This is where Google Trends comes in.

How Does Google Trends Help To Improve Your Site’s SEO?

The past few years have seen an increase in the usage of this amazing tool as an aid to optimize SEO. However, before you use any tool to improve your ranking, one should learn the basics of SEO and how Google’s algorithms work. We already mentioned that keywords are an important aspect of content creation, and Google Trends makes it easier than ever to search for the most trending keywords.

Google Trends will tell you what your users are searching on Google. For example, it will tell you that COVID-19 is trending nowadays. This tells you that your users are interested in reading about the Coronavirus. With this information in hand, you can modify your content strategy to appeal to your target audience. Staying in touch with the changing trends is extremely important for Digital Marketers and SEO experts alike to make their marketing efforts pay off.

Here, we have discussed a few ways through which marketers can use this tool for their ad campaigns.

1. Paid Campaigns

Google Trends helps you access a large repository of data that you can use to strategize and plan your campaigns. Moreover, this tool will also help you separate trending words that are either irrelevant or have a negative connotation. By separating these terms from your campaigns, you can ensure that your campaign is focused and fulfills its purpose.

2. Content Creation and Marketing

Google Trends helps you gather the information that is generated by user queries. Creating content that is in high demand can help increase the traffic to your website. This is especially important for those businesses whose sales are based on seasonal trends. The trends generated can be used in two ways:

• You may create content that aligns with sales peaks. If you are a brand that sells air fresheners, your product will be sold mostly in summer. Google Trends can help you validate these facts, and you can work around your campaigns and budget accordingly.
• Secondly, you can prepare your webpages before the “peak season” hits your website. Preparing them means optimizing them and making them SEO friendly. You could prepare your campaign in a way that you get an ample amount of time to build links, update Meta descriptions, etc. to attract traffic to your website.

3. Creating Advertisements

Being aware of the trending topics and incorporating them into your advertisements can improve your ad campaigns and increase user engagement and reach. What’s better than reaching out to a wider audience and being able to increase your brand presence? Yes, Google Trends can help you achieve that, and even more!

4. Plan Your Content Calendar

An important aspect of social media campaigns is planning your content calendar. Google Trends can be used to help you schedule your posts and select your topics. Here is how to do it: Let’s suppose that you run an E-Magazine, and you post about the Oscars quite often. Since the Oscars take place in March every year, it would make more sense to post the content related to Oscars during that time since people would be most interested then. This is the power of planning out your content calendars in advance!

5. Dig Deeper into “Related Queries”

Most marketers using Google Trends ignore the related queries section entirely. If utilized in the right way, this section can reveal the biggest secrets that can help you overtake your competitors. Firstly it helps you learn more keywords which you might have been ignoring previously. Secondly, it can help you understand the purchase journey that the customer is making. You will eventually be able to plan better campaigns!

Conclusion

Google is one of the most popular search engines that is used all over the world. It is not surprising that more than 90 percent of the total search engine market share is owned by Google. This makes the tools launched by Google handy as they show results that are aligned with their search engine.

Identifying keywords through Google Trends helps to increase website traffic and improves SEO, which later helps to rank the sites higher on Google search engine results page (SERP). Learning how to use this tool in the right way can bring unimaginable benefits for your business!

The post Google Trends: A Useful Tool for Keyword Research appeared first on Beanstalk Web Solutions.

A successful business depends on good marketing skills. A company will gradually cease to exist if a brand fails to produce a good brand image in the market. We have walked into the future that has introduced us to digitalization making marketing easy comparatively. Once you understand how to manage your own SEO you can reach millions of people with the help of SEO management. However, it is not always necessary to hire an SEO agency. As an intermediate step, you can do a few things without deep SEO knowledge. 

Managing Your Own SEO

Managing your own SEO is not tough once you understand the basics and start implementing them in your daily tasks.

Here are a few tips to manage your own SEO: 

1. Use the Right Keywords

Keywords play an important role in SEO management. In order to choose the right keywords, one must consider the following things:

1. 1. The words and phrases that are used by potential customers 
   2. They should indicate the product that is being sold
   3. Choose from the common jargon that is frequently used in the industry. 

This will help you to narrow down the keyword list. Once you start using the right keywords it will increase traffic on the website automatically. If you cannot determine the keywords, you can hire SEO services to help you out.

2. Study your competitors

Knowledge of your competitors and their strategies will massively help to determine a strategy for your company. When you research your competitors look through the marketing strategies that they use for reaching out to people and to increase their market value.

What you should look for: 

1. 1. How do they structure their websites and link building services the keywords back to their website?
   2. How are they increasing the organic search to their websites and posts?
   3. Are the contents more interactive? Then why are they so?
   4. The difference between the type of content published being published by you and your competitors 

3. Optimize Your Site Properly

Once you make a list of the keywords, you will be ready to post content on the different pages. Before updating, ensure all the important keywords are subsequently integrated into content. The contents that you will upload should be unique, interesting, and informative. Besides uploading text, other elements can be added as well. You can add audio, video, and graphics if you want.

Factors that determine the increase in organic search-

1. 1. The keyword-rich section on every page will increase organic traffic.
   2. The title tags, meta descriptions, and headings should have keywords for the traffic to reach your websites easily.

4. Regular Content Flow

It is essential to make sure that interesting, unique, and informative content has a regular flow. However, it necessarily does not have to be well researched or very long.
The content you write should be-

1. 1. Simple, interactive, and crisp content for viewer attention.
   2. You don’t have to post text-only content and experiment with other things.
   3. Keep experimenting with your content by introducing illustrations, photos, videos, or other content that delivers the information and the message clearly. 

Once the content fails to engage customers, it will defeat the entire purpose of creating the content. So, make sure that you are keeping a few important things in mind. The simplicity, attractiveness, and information being passed on through your content will captivate viewers. 

Conclusion

To manage your own SEO can get expensive at times. Once you have gotten the taste of traffic increase, you definitely would want to increase it further. I understand the need for the best tools being an SEO executive myself. Make sure to only use the best tools as well as save some money on the other hand.

Author Bio: Mashum Mollah is an entrepreneur, founder and CEO at BloggerOutreach, a blogger outreach platform. He is a passionate blogger and blogs at Search Engine Magazine. Follow him on Facebook & Instagram

The post How To Manage Your Own SEO  appeared first on Beanstalk Web Solutions.

Blogging is one of the exciting fields where you can invest your time wisely. If you are good at writing and explaining your thoughts, feelings, and norms in a reliable means, blogging is the most comprehensive platform for you to earn money. Learn how to start a blog with this simple guide

An average blogger can make up to $1k-$2k as their monthly income. In such a case, anyone with perfect writing skills and a little technical background can run an effective blog. Even if you belong to the non-technical background, you can choose a blog, as it is extremely straightforward to manage.

Before getting deeper into how to start a blog and get paid from anywhere, it is essential to know how to start a blog productively. Here, we have explained the steps involved in starting an excellent blog. This article also includes blogging tips and ideas on how to make money blogging. To get a better understanding of all the topics mentioned above, read this article till the close. Here, we go!

How to Start a Blog

Starting a blog is extremely manageable and apparent. You can execute it in five easy steps: 

• Picking a domain name
• Purchase a hosting package
• Choose a blogging platform
• Choose a theme
• Publish your site

1) Picking a Domain Name

Picking a domain name is the first and foremost step that you need to follow while making a blog. A domain name is nothing but the search name or the blog name that people apply to discover you. A few things that you need to consider while creating a domain name are – find a domain name that your target audience could locate. You need to choose a domain that is SEO friendly and user friendly. You can also come up with some creative blog names, but be mindful of the name you choose.

2) Purchase a Hosting Package

Purchasing a hosting package makes your domain appear on search engines. It allows the web browser to identify you, and make it accessible to all the people. You can choose the best web hosting site that offers excellent discounts, and that requires a minimal amount of investment.

Blogs do not require much investment. It is highly cost-effective, and anyone can easily afford it.

3) Choose a Blogging Platform

You are almost done with all paid steps. Now, you have a domain name and good hosting. It’s time to start creating your blog. Promptly, pick the best blogging platforms available in the market. A few of the most popular blogging platforms WordPress and Blogger.

Among this, WordPress is one of the widely used blogging platforms with a wide variety of themes and customizable plugins. If you are a beginner and a newbie in blogging, it would be fine if you choose Blogger. However, when you switch to more professional blogging, choose WordPress.

4) Choose a Theme

Choosing an idea that resonates with your blog theme express writing way better than others. It is always good to post visuals, statistical data, and infographics, along with your blog content.

Keep updating your blog regularly so that people visiting your blog never get bored. All the themes can be customized in almost all blogging platforms.

5) Publish Your Site

You are all set with your content and blog. Now, it’s time to publish your content. Blogs work as a marketing tool – particularly in the field of writing. The changing world is making blogging a vital element in the digital world.

In the computer-assisted world, almost all websites own their blog and feel it is self-esteem. Once publishing the blog, keep updating and maintaining the content. 

Choosing all these steps, you will be able to come up with a perfect blog. Now, let’s get to know how to make money through blogging. Making money through blogging is neither easy nor tough. Using a proper goal and strategy, you can achieve it.

How to Get Paid from Anywhere?

1) Guest Blogging

By guest blogging, you can earn more. To reach this status, you will need to work on your blog and make every article a masterpiece. Only after getting the status of an eminent blogger, you will be invited for guest blogging. Guest blogging also gets you much traffic to your blog.

2) Running Advertisements

If you have a significant number of potential audiences visiting your blog regularly, you can run ads and involve in promotions in your blog. You can promote a particular business, product, or service. Involving in paid collaborations will boost your reputation and get you a lot of earnings.

3) Develop Content Marketing

Using blogs, too, you can get involved in content marketing. In this case, you can write articles for some organizations or business firms and promote them in your blog. It will boost the business’s engagement and your blog traffic. Ultimately, it gets you a good profit.

4) Conducting Contests and Getting Sponsorships

It is one such advantage where you can build the talent’s confidence, hone their skills, showcase their accomplishments, and earn money. When you get sponsorships, you will be involved in social media marketing that promotes the whole content, including the traffic of your blog. Finally, you will earn the right amount for it.

5) Get Involved with Similar Blogs

Find if there are any community or discussion groups where people belong to your domain groups up. If yes, join them to get a huge reach, and you can get a good number of organic traffic. Ultimately, you can get involved in group events and earn money out of it.

Conclusion

Earning money through blogging requires good marketing skills, writing skills, and passion. Passion is all that matters. Without a well-described strategy, you will fail in your progress. Hence, make sure that you also have proper planning to work on. All these are the key viewpoints that every blogger should know.

Author Bio: Sukriti is an Outreach Specialist at BloggingMile, a book lover, and a blogger. She is an innovator & wants to explore more, learn more, and try different tools, hacks with various campaigns. She loves reading non-fiction books in her free time.

The post How to Start a Blog And Get Paid From Anywhere appeared first on Beanstalk Web Solutions.

Email marketing has been one of the most popular means for marketers to reach customers, push retargeting, and convert business. While email marketing will always stay as an unmistakable component in the marketing mix, not all email marketing campaigns are successful because of certain common email marketing mistakes and errors that can be easily averted.  

Let us explain the key email marketing mistakes and how to avoid them. 

Non-Segmented Email List 

Your email list can comprise too many people across demographics, categories, and consumer types. Not every one of them is the ideal audience for every email marketing message that you are sending. You need to segment your email audience to make sure the right marketing message reaches its target audience. 

Segmentation can be done based on customer type who is likely to sign up for the newsletter but who never made a purchase from your business. You can segment the audience targeted to customers who bought your products or subscribed to your service. Based on this segmentation, you need to craft the email message with a specific value proposition. 

Not Giving Importance to Personalization 

Many email marketers still do not address each email receiver personally. This is common and one of the most impactful mistakes. Instead of starting an email message with “Hi” or “Hello,” you should always start with a courteous personal address comprising the email receiver’s first name.  

To make the emails further personalized, it is important to incorporate a personal tone and some specific personal information that is relevant for grabbing the attention of the target customer.

Not Giving Much Importance to Analytics

You also need to evaluate your email marketing impact from time to time. This requires keeping a close watch on analytics data. Some of the key attributes that email analytics usually open up include whether the audience is opening the emails, whether they are clicking on the actionable links or whether they are visiting the website by clicking on the links. By keeping a close watch, one can easily determine whether email marketing is proving to be fruitful and effective.

Not Starting with a Clean List 

For a successful email marketing campaign, you need to start with a clean and well-prepared list comprising all the crucial data for reaching out to the target audience. You should clean up the email lists to remove email addresses that are no longer available. 

Some of the crucial requirements for a clean and well-organized email list are the availability of the first names of the email recipients, some information that provides you a basic idea about the recipient such as demographics, gender, etc. As emails are widely used for social profiles, a little research can fetch you a lot of data regarding every email recipient. 

Inconsistent With the Frequency of Emails

Do you send too many emails within a short span of time? Or, do you send emails once in a blue moon? Both show your inconsistent approach, which can be anything but effective in terms of engaging the target audience. Make a consistent schedule to keep in contact with customers without making it a point of pain or oblivion. 

The email schedule should be decided based upon the specific goal of the audience that they mentioned while signing up for your newsletter. Accordingly, you can make segments based upon email frequency. Some of your target audience may be targeted by weekly emails, while there can be others for monthly or bi-monthly email targeting. 

Emails Poorly Designed for Mobile Reading 

It is common knowledge that most digital contents are opened now on mobile devices than desktops, and emails are no exception to this. This is why you need to design emails specifically for mobile devices. Mobile users check their emails more frequently than their desktop counterparts. Hence, optimizing emails for mobile reading is absolutely crucial for consistent user engagement. 

As for optimizing the emails for mobile devices, you need to follow the common UI guidelines for optimum mobile readability and engagement. From creating emails that help read your text easy to fit the email layout perfectly in the mobile viewport to optimizing images and call to action buttons for easy tap targets, the emails should be designed for easy readability and interactions on the handheld devices. The CTA buttons should be as big as to accommodate easy finger taps for sales. 

Not Pushing for Conversions 

You have done everything right with your email message except asking the recipient to purchase your product or subscribe to your service. Yes, this is a common mistake among many email marketers. After all, your email campaign is targeted to make business conversion and sales. All your communication efforts should lead to this natural goal. 

For the business conversion, you need to tell your customers what they need to do next. You need to explain the benefits, convey the business deliverables, and ask them to make a purchase. You should provide a standout CTA button at the end of your email. Your email should be crafty enough to explain the value proposition that pushes users to click on an action button. 

Conclusion 

Email is here to stay. It has proved to be one of the most effective means to build an audience and convert business. By addressing these vital email marketing mistakes, you can get optimum results from your campaigns. 

Author Bio: Paul Osborne is Chief Technology Officer at Cerdonis Technologies LLC – mobile app development company chicago helping business in developing a user friendly as well as cost friendly mobile app for their business. Paul likes to write blogs on mobile app technologies. He loves to share his experience, thoughts and ideas on new techs.

The post 7 Email Marketing Mistakes & How to Avoid Them appeared first on Beanstalk Web Solutions.

Studies show that the average person is presented with more than 10,000 advertisements on the Internet each month. It is important to find new and creative ways to catch your audience’s attention with digital marketing and engage them better than your competitors. 

Today, solid digital marketing is critical for a successful business. With the right strategy, digital marketing can drive new customers, higher sales, and long-term growth. 

If you want to stay ahead in the digital marketing industry, you must offer engaging and relevant marketing projects. 

Here is a list of digital marketing tricks used by successful businesses. This will help you beat your competition and attract new audiences to your business: 

Preparation is Important

To have a successful business, you must plan ahead. Get ahead of technology and check all the tools you have available before getting started. See to it that your software, internet connection, and gadgets are all working. 

Establish a Solid Presence

One important factor in having a successful business is online visibility. This is true today especially now that the majority of the businesses have gone digital. A strong online presence will make you stand out among the rest. 

In many industries, you must also build your online presence on different social media platforms. There are various websites available, but identify where your customers spend the majority of their time and start with this platform. 

Choose the platforms that are relevant to your business and audiences, and begin establishing your online presence. You can do this by engaging people in your various marketing efforts. 

Write Original and High-Quality Content

Content is very important when it comes to digital marketing. This can include text, audio, and video. Make sure you’re posting high quality, original content. Avoid buzzwords in order to connect with your audience.  

Apart from writing quality content, make sure you’re producing new content on a regular basis. Since many businesses tend to go online today, the competition is going to be tougher. There is a wide range of online competition. If you think you cannot create digital content yourself, hire writers to do the job for you.

Make sure that your content is visible across all digital platforms. Your content may be of value, but if readers can only see it properly through a desktop computer, it will not create the impact that you’d like. Ensure that audiences can access it on both desktop and mobile gadgets. 

Advertise your Content

Don’t just write content; promote it too. Make your content is accessible to your target audience. This will make them share it with their friends, relatives, and network. 

Have an Email List

At the beginning of your business, create a mailing list of your current clients. Strategize on how to gather the email addresses. Then, send updates regarding your business. See to it that you can provide useful information to your readers. Avoid spamming your audiences. 

Make your Website and Social Media Accounts Mobile-Friendly

Your social media accounts and website must be accessible from cellphones and laptops. Today, most of your audience use tablets and smartphones to access the internet. Thus, it is important to make your content accessible to users on any screen size. 

Search Engine Optimization (SEO) is Important

Indeed, SEO is essential when we talk about digital marketing and should be done continuously. New trends and best practices in SEO are coming and going just as fast. Thus, each day, you must serve your customers with fresh information. 

Google is always updating its algorithm. You need to keep up with these changes in order for your business to stay visible online. If you are not confident with SEO, hire a professional to help you. 

Conclusion

Competition is tight when fighting for space online. Build your reputation, get personal, and write original and high-quality content. Create a plan, do the job, and get your audience involved. With these steps, you can surely capture their attention and guarantee the success of your business.

The post Digital Marketing: How to Capture Your Audience’s Attention appeared first on Beanstalk Web Solutions.

Wondering how to write compelling copy? No matter how difficult it may seem, writing it isn’t that hard. That is, if you know what you are doing. People who write – or used to write – direct response marketing copy definitely knew how. Learn from the greats of direct response copy. 

You need to test your copy

Testing is a big deal in the marketing world. You need to perfect your message in order to sell, and for that you need testing. David Ogilvy said that if you stop testing, your copy stops improving. And testing is a lot easier nowadays than it used to be. So, get started. 

Your copy needs a CTA

One of the things all great copy has in common is the fact that all of the examples have a clear and powerful call to action or CTA. Just imagine, you’ve told a great story, did the research, implemented all other wonderful techniques – your copy simply shines. Yet, there is no response. 

Why?

Because the readers didn’t know how to respond. This is where CTA steps in to save the day. Give a clear, actionable call to action and watch the conversions follow. 

It should be long-form

There is this myth going about that copy needs to be short in order to be good. That’s false. Just look at some of the greatest examples of direct response copy – all at least a page long. People love reading copy – it tells a good story, has useful facts and tips, and it speaks directly to them. 

So why would you waste your chances at success by writing short pieces? Besides, Google actually prefers longer copy for many reasons. 

Focus on the customer

The copy should be all about the reader. Just go for the 80-20 rule. It says that 80% of your copy should be “you”, or directed at the customer and that only 20% of the time you should use “we” or “I.” A powerful rule because this is what makes your copy compelling. 

Use the headline wisely

“One of the biggest lessons you can draw from direct response copywriting is that headlines matter. It’s what draws people in and attracts their attention. However, this lesson directly opposes the myth that headlines need to be quirky and a bit strange in order to get attention. In fact, most of the headlines in direct response marketing are relevant to the topic and audience, while being quite simple,” says Mike Collins, an editor and guest lecturer at Essayroo and Essay Services.

This is what you should do with your copy headlines – simple, relevant, yet powerful. 

Target the right audience

All of these previous tips are good for nothing if you don’t target the right audience. You can write as much as you want and you still won’t be able to get the response you need. This is one of the things direct response marketers knew and so they did a lot of audience research in order to find out what kind of copy they need to write. 

These days, research is even easier – with Big Data and various tools that exist on the market, is there really a reason not to do research? 

Speak to the senses

While TV advertisers, for instance, can very easily trigger the senses, this is not such an easy job for the direct response marketers. Written word, if done poorly, can’t really evoke these senses. However, when you write with power and make your sentences flow with dynamic and harmony, you can do it. 

Remember that smell is one of the strongest senses and it’s directly related to memories. If you can use memories evoked by those senses in your writing, you’ll have no trouble making an impact. 

Use good writing

“It all starts with good writing. This is something you should start with. So, for instance, use simple words, not their thesaurus counterparts. No jargon or slang should be in your writing – unless there is a specific need for it,” says Jordan Bellings, a writer at Academized and Write My Paper.

Write dynamically. One short sentence. One medium sentence that adds to the harmony. And one long sentence that is more descriptive and complex than the previous two and adds more information to the copy. 

Grammar and punctuation, as well as spelling, are a given – as a copywriter, this is essential. 

Creating good copy requires practice, research, and studying. This is where direct response marketing can help. Learn from the great people who wrote it – all of those rules apply today. 

Aimee Laurence is a copywriter at Top European writing services and State Of Writing. She loves writing educational and business articles for various online publications like Assignment Services, where she shares useful tips on writing good copy. In her free time, Aimee likes doing yoga.

The post Copywriting Lessons You Can Learn From Direct Response Marketing appeared first on Beanstalk Web Solutions.

Have you ever been in asituation where you’re creating new content for your email marketing campaign, and you ran out of words or ideas to write an email to your subscribers?

Well, when you have a huge audience out there reading your words, writing an email can be quite intimidating! 

You could be a bit worried about framing your email with the correct language and context.

Marketing is the crux of a business, and with the right email marketing strategies, you can build your own successful marketing foundation.

To help you with this, we have summarized five email templates as useful additions to your conversion funnel.

Shareable Content

This concept is simple! You share content with your subscribers the way you would share with your friends who have the same interests and preferences as you.

Popularly known as “proven content,” this strategy helps you build a strong bond with your audience. 

Ideally speaking, it is also one of the most creative ways to set a fresh email marketing tone for your audience.

Follow these tips—

• Start with an informal tone and keep it casual.
• Be careful not to add over-promising words. 

Case Studies

The main idea behind this tactic is to keep your audience engaged with a professional tone. 

You aim to keep the trust of potential subscribers, but if you run out of words or the content just doesn’t flow, ‘Case Studies’ can come to your rescue!

They combine a reasonable proportion of storytelling and useful information — something that is well taken by your audience.

Use case studies in your email to address issues or any explanations that you would like your audience to know.

This is a good way to increase your subscribers’ confidence.

Make sure your case studies email gives your audience the advantage of overcoming barriers.

Directing Your Email Marketing Content To Your Blog

Frankly speaking, it’s a good idea to direct your audience to particular content in your blog.

It is one of the best ways to win the support and trust of your audience, especially new subscribers. 

Redirecting your new subscribers to your blog can help them understand what you have in your archives.

You will find that this is one of the key strategies of various marketing agencies to promote brand awareness among customers.

It is one of the most effective tools to boost content traffic and increase brand awareness!

Be sure to direct links to useful and evergreen content on your blogs that relate to your sales funnel.

With short and sweet emails framed with a brief introduction, tell your audience why you’re sending them that particular mail.

Bear in mind that subscribers always respond to ‘Why’ after ‘What’— so engage them with concise briefings.

Adding bullet points to important contexts gives your audience the flair of the post.

This useful strategy not only grabs their attention but also boosts your click-through rate!

A Helpful Tip

Target the attention of your audience with a very useful tip!

This will help you grab their attention by providing them with something that they can immediately implement.

Make sure to write a valid and powerful tip instead of overcrowding phrases that may confuse them.

In the whole bargain, the content you send will end up being more precise, and subscribers may tend to take your word of advice.

And since your message is useful and actionable, your audience will also reciprocate to all your future mails!

Follow this — start with a brief and concise tip.

Then explain in one or two short paragraphs about why the tip might work upon implementation. 

This style of mail paves the way for a call-to-action, making it a valuable addition to your conversion funnel.

FAQ

Position yourself in the shoes of your audience — and you will know the power of FAQs!

Add a Q&A section in your mail to stay one step ahead before your subscribers start raising their doubts.

It’s a proven strategy to build confidence in the minds of your audience and works to great depths in marketing your reputation.

Survey the preferences of your audience and frame your FAQ section based on their doubts. 

Formulate the issues faced by them as questions and frame the answers that would clear their doubts. 

Archive important and useful Q&A section in your email to help your audience connect with you.

There is no question of doubt about the effectiveness of these 5 useful email templates to boost your conversion funnel.

These templates are highly adjustable and adaptable to different segments of your mails. And they seamlessly help you target the right audience.

With a precise amalgamation of perfect timing and great email content, you have got everything to boost conversions!

For all of your email marketing needs contact us.

Author Bio:

As a technology enthusiast, Bella contributes to open-source projects. She is also a Consultant for topmygrades and part time academic tutor at expertassignmenthelp and loves to write about students. When she not helping a student. She will be having a chocolate in different cities or taking a stroll down the beach. You can also find her on LinkedIn.

The post 5 Proven Email Strategies to Add to Your Email Marketing Lineup appeared first on Beanstalk Web Solutions.

Why It’s Essential to Implement Content Marketing into Your Marketing Strategy

Content marketing works. You’ve been paying close attention, and you’re seeing what it does for other brands. To take your company’s marketing strategy in that direction certainly makes sense. So, why do you need to implement quality content? We’ve put together all of the information you need to make your case.

The Proven Performance of Content Marketing

Content marketing is no longer a new, unproven idea. Brands all over the world actively use content marketing. In fact, think of any of the top 100 brands in the world, and they’re almost assuredly using content marketing in some form or another.

Of course, this is not just a matter of ‘everybody’s doing it’. Content marketing is popular because it works. Content earns more leads than paid ads. As people do more research before making purchasing decisions, they seek out accurate and reliable information. Brands that are there with the right content to answer those questions and concerns are going to make the best impression.

Know The Risks And Get Ahead of Them

There are certainly ways to get content marketing wrong. For example, you could:

• Choose the wrong social media platforms
• Misjudge the interests and concerns of your target audience
• Fail to spend enough time editing and proofreading your content
• Drop the ball on content promotion
• Fail to leave enough resources for content engagement

Fortunately, most of these things can be avoided if you create a decent content creation strategy. Further, any mistakes or stumbling blocks can absolutely be mitigated. Remember that you can start very slowly with content. It’s as simple as publishing a few blog posts, perhaps an email newsletter, or just focusing on creating useful posts for a single social media platform. 

We spoke with Terrance Arthur, a lead content writer at BestEssay.Education about getting started with content management. He says, “All of these are things that can be done without hiring new staff, or taking up a significant amount of resources. Get started with a small project, set metrics, and get some success under your belt. This way, you have something small, yet provable to share with management.”

Find Some Relevant Examples

There are absolutely some great examples of B2B companies and other companies in boring industries that are succeeding with content marketing. Here’s something else to bring up with management. If nobody else in your space is using content marketing, there are definite advantages to being the first team on the field. Remember that can be focused on providing helpful, relevant information. Not all successful content marketing strategies are built around colorful images on Instagram, or hilarious exchanges on Twitter. Brands that can get in front of their customers with the answers they need are most likely to succeed at this. No matter the industry, this is best done with compelling content with lots of great visuals. Remember that flip books, brochures, and infographics are great tools for content marketing in any industry, not just the exciting ones.

Of course, if you can find an industry-relevant example of great content, you should absolutely use that to make your case. In fact, gather up some example posts, and collect some competitive analytics data. Let your management team see the positive results that are being earned by companies in your space.

Measure Your Results

You’ll want a way to prove your success. If the folks holding the purse strings have any influence in this, you’ll want to quantify your results, too. You’ll need to be able to articulate what you will measure to determine success, and how you are going to collect those measurements. Here are some of the best KPIs to track in a content marketing initiative.

• The ratio of traffic and leads
• Before and after page views
• Location of traffic to measure localized content marketing efforts
• Traffic source to determine the influence of content on traffic
• Subscriptions
• Time on page and bounce rate
• Social media engagement rates

Fortunately, these are all metrics that can be tracked using Google Analytics, and the analytics offered on other social media platforms. Get before and after data so that you can present a clear picture to your management team.

Final Thoughts

Any brand can increase traffic, engagement, and conversions with content marketing. All of these are things that should be appealing to your management team. Use the tips above to sell the benefits of this proven, marketing technique.

The post Content Marketing: The Best Long-Term Strategy to Improve Your Marketing Effectiveness appeared first on Beanstalk Web Solutions.

Increasing new client acquisition can take place in a number of ways. The most efficient way to automate leads is to improve your websites ability to convert visitors to clients. Your website plays an integral role in improving the pace your company grows from the new business it brings in. Add the following practices to your regimen in order to improve new client acquisition.

1. Publish insanely high-quality articles on your site
2. Publish equally stunning articles on well-known blogs
3. Create headlines that scream for attention
4. Be the expert on high traffic forums
5. Stay active on niche related social media groups

Publish insanely high-quality articles on your site 

Put in the time to create mind-blowing content that will attract more visitors to your site. Make your content so electrifying that people will share your page and come back for second helpings. Once the word is out on a really valuable piece of content, your traffic increases and new clients start popping up.

Renovate content that exists in your niche in order to top every related page that competes for your keywords. An honest way to do this without plagiarising is to use the Renovation Method. This method establishes a set routine of reading influential sources of your industry and writing about the topics the day afterward. 

It takes time, practice and the most up to date knowledge on what’s happening in your industry to have a solid grasp of what great content is and how you can deliver it. There is some espionage involved because, without knowing what the top competing pages are delivering in order for them to rank, how you can you create a page that is considered the most comprehensive? Don’t feel bad checking in on your competitors to see what they’ve done to achieve their spot on the first page of search results.

With the right amount of exposure and promotion, content that stands out will attract the masses. Take time every day to improve your writing ability. With a daily regimen, the end result is the ability to thoroughly and effectively communicate ideas, opinions and develop thoughts on a specific subject in its entirety. Are you wondering where all of these articles will be going as you build legendary writing skills? Submit your articles to websites that build your expertise and reputation.

Publish equally as stunning articles on well-known blog sites

The daily regimen of writing articles is to develop high-level writing skills. Say you can complete an article a day and send it off to a blog to be published. Your business benefits from the brand you build and the presence you create. A lot of good things happen when your writing is published on high-authority websites.

Every time your article is accepted by a third party site, your website gains authority and its ranking power is strengthened. The closer your website ranks to the number one position, the more traffic your website receives. This being true, we can also conclude that with enough published articles on high authority sites, your website will start to rank in the top spots for a LOT of keywords related to your industry. More streams of traffic bring more opportunities for new clients.

Publishing articles is an ongoing effort that will assist in developing a recognizable brand for your company. Being accepted as a guest author on as many sites as possible leads to recognition from bigger websites. This leads to invitations and open doors for the top sites.

Brand recognition continues to play a large factor in the success of a website in attracting more visitors. Clickthrough rates, traffic, and conversions all improve when your company is recognized and trusted.

Create headlines that scream for attention

The headline you create is a major selling feature for your content. When your page shows up in the search results, the headline is what will stand out the most. It needs to be attention-grabbing, informative, and appealing. Hubspot and Outbrain completed a study on 3.3 million headlines and came to some conclusive results about what components of a headline can improve the clickthrough rate:

• Using numbers and statistics in your headline improved clickthrough by 36% 
• Use power words like  “Amazing” improved clickthrough rates
• Include brackets at the end of your title. People equate brackets to reading between the lines and getting straight to the point which increased CTR by 14%
• Headlines that were 8-12 words long received the most shares on social media

The headline you create for your article will set the tone since it is the first impression a reader gets on what you’re writing about. If there are emotional currents baked into the title it has a more profound effect on readers and can polarize your audience to either love or hate what they’re about to read. In either case, the emotion you elicit will entice a reader to click on your article because most people will act out of emotion rather than just from their head.

Based on studies it’s clear that the headline attracts visitors to your article. You can improve the clickthrough rate to increase more traffic which generates new client acquisition.

Be the expert on high-traffic forums

Search popular sites, such as Quora, to answer questions related to your industry in order to develop your brand and reputation as an expert. Find a question that you can provide a really detailed, informative answer to. Then, your response becomes something that lives on as a resource for other people to read. The amount of traffic that goes through sites like Quora can reach incredible numbers. If your response is effective at solving a problem or issue, it could be read for years to come as long as it remains relevant. This can provide referral traffic as well as build your reputation for being an expert in your field.

Adding this concept to your regimen will also keep your finger on the pulse of search intent for specific keywords. Actively try to uncover issues that affect people enough that they are reaching out to search for answers. Use the questions, issues, and problems you uncover in the content you develop on your website. You are adding value to your site as a resource when you answer the questions people are asking. This will contribute to enhancing the optimization of your site by developing its ability to satisfy search intent.

Stay active on niche-related social media groups

Stay active on niche-related social media groups to build your audience. The more you are participating in discussions and maintaining a presence, the more followers you will receive that will serve as an audience for the content you post from your site. In order to kick start traffic on a new article, you can post it to your network, which will instantly get eyes on your web page. Great content gets shared so when you build up a large audience on your social network you can drive a high number of visitors to your site much faster.

Conclusion

Establishing productive routines are key to fueling your company’s growth and new client acquisition. When it comes to attracting new clients through your website, the content you produce will be at the core of your success. Create a winning routine to produce content that generates new clients.

The post 5 Incredibly Effective Tactics That Contribute To New Client Acquisition appeared first on Beanstalk Web Solutions.