Inbound lead generation can get fairly expensive, especially with limited funds. The Marketing Analytics Package provides the perfect mix of baseline data, reporting, and monitoring tools to supplement your existing marketing strategy or provide a jumping off point for future digital marketing decisions.
While the Marketing Analytics Package doesn’t replace inbound lead generation efforts, like SEO or Google Ads, it does give you the metrics you need to navigate an evolving marketing landscape. You need the right resources to be able to create a digital marketing plan that amplifies your voice. The Marketing Analytics Package gives you access to cutting edge metrics and tools that can boost your online presence.
The Marketing Analytics Package combines a variety of agency-level software subscriptions and open source tools to deliver access to an extensive dashboard of metrics for only $200 per month.
Access advanced user data from your website. Find how visitors are finding your website and the actions they take once they get there.
Google Search Console
Understand how Google Search sees your website, and identify issues that could be affecting your site’s performance.
Call Tracking Phone Number
Track calls that come through your website. Call recording can be enabled to discover which calls led to conversions (*This service only covers a single, local number for one location. For multiple phone numbers, locations, or the use of a toll-free phone number, a custom price increase will be given).
Keyword Tracking for 10 Keywords
Monitor the search rankings of your top 10 keywords to discover how your search engine optimization efforts improve organic ranking over time.
Local Directory Listings
Push your organization’s listing to more than 100 directory websites like Google, Yelp, Bing, Yellow Pages, etc. with a data aggregator service.
Get alerted when someone mentions your brand on the internet. See articles, posts, and websites where your brand is mentioned.
Receive alerts/reports when someone leaves your organization a review on Google or Yelp.
Contact Form Monitoring
Confirm that your website’s contact forms are delivering successfully with daily notifications.
Website Uptime Reporting
Receive a report of your website’s total uptime vs. downtime. In instances where downtime occured, find out why.
Secure your website. Utilize a CDN (content delivery network) to increase your website page load speed.
Toxic Backlink Monitoring
Monitor the quality of your backlinks (links to your website) and receive a toxicity score. Toxic backlinks can be disavowed to maintain a high-quality backlink profile.
We compile all of the data received from these sources into a clear monthly report. These reports contain many useful charts and graphs to help you visualize metrics, and offer insights and recommendations based on certain metrics.