Over the past few years, we've seen some fairly dramatic changes in Google's search algorithm. Some of these have been slipped into updates unannounced, but others, like mobile-first indexing, were publically announced before being released as major algorithm changes. The digital marketing community must decipher many aspects of Google's algorithm. But we have seen that the changes that Google does...
As this year draws to a close, we are looking forward to a new year, a fresh start, and the opportunity to reevaluate our goals. There is plenty we would like to leave behind in 2020, and that includes outdated digital marketing strategies. We have compiled a list of the top strategies you should consider ditching in 2021 and what...
Whether you are trying to gain leads from Google Ads, a social media campaign, or SEO, effective landing pages are crucial. The landing page is the first, and sometimes only, impression a customer will get of your business. It is critical to create a page that clearly and effectively illustrates what your business can offer customers and captivates your audience...
If your work is keyword-based, then you should be aware of the SEO tool, Google Trends. Most SEO experts don't use Google Trends to its full potential and end up missing out on some amazing benefits that this tool brings to its customers. In our article today, we have discussed how you can maximize the benefits of this tool and...
What Is Rank Tracking and Why Do You Need It? Nowadays, SEO is one of the most popular digital marketing methods. The principal role of SEO is to improve the ranks that a website has in Search Engine Result Pages (SERPs). Rank tracking is the general term used for the methods that can accomplish that. For example, you can do...
If you’re new to the world of Google Ads, it can be tricky to wrap your head around strategies and metrics to figure out what’s working. It’s only natural to make a few mistakes when optimizing your campaigns for maximum success. Here are the top 5 most common Google Ads mistakes we see at Beanstalk and our best advice for...
A successful business depends on good marketing skills. A company will gradually cease to exist if a brand fails to produce a good brand image in the market. We have walked into the future that has introduced us to digitalization making marketing easy comparatively. Once you understand how to manage your own SEO you can reach millions of people with...
What are Google Shopping Ads? If you aim to drive more traffic towards your website, google shopping ads are what you need! Just like every other search engine optimization strategy, you need to exert lots of effort to get Google Shopping Ads working. However, the moment it becomes fully functional, you are bound to see a prominent return on investment....
All search engines have a singular goal, which is to deliver the best results for users' search queries. And every day, marketers are tirelessly exploring ways to be favored by search engine results pages. You may have heard of white hat SEO or black hat SEO. These colored SEO hats symbolize different approaches to ranking on Google. Perhaps, there is...
Google loves backlinks. And it considers natural backlinks one of the biggest indicators of content value. However, no matter how useful your material is, building quality backlinks can be a real headache. In fact, there is only one secret to getting natural backlinks at the lowest cost - create content with a specific purpose in mind. In this article, we...
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