What Is Rank Tracking and Why Do You Need It? Nowadays, SEO is one of the most popular digital marketing methods. The principal role of SEO is to improve the ranks that a website has in Search Engine Result Pages (SERPs). Rank tracking is the general term used for the methods that can accomplish that. For example, you can do...
If you’re new to the world of Google Ads, it can be tricky to wrap your head around strategies and metrics to figure out what’s working. It’s only natural to make a few mistakes when optimizing your campaigns for maximum success. Here are the top 5 most common Google Ads mistakes we see at Beanstalk and our best advice for...
A successful business depends on good marketing skills. A company will gradually cease to exist if a brand fails to produce a good brand image in the market. We have walked into the future that has introduced us to digitalization making marketing easy comparatively. Once you understand how to manage your own SEO you can reach millions of people with...
What are Google Shopping Ads? If you aim to drive more traffic towards your website, google shopping ads are what you need! Just like every other search engine optimization strategy, you need to exert lots of effort to get Google Shopping Ads working. However, the moment it becomes fully functional, you are bound to see a prominent return on investment....
All search engines have a singular goal, which is to deliver the best results for users' search queries. And every day, marketers are tirelessly exploring ways to be favored by search engine results pages. You may have heard of white hat SEO or black hat SEO. These colored SEO hats symbolize different approaches to ranking on Google. Perhaps, there is...
Google loves backlinks. And it considers natural backlinks one of the biggest indicators of content value. However, no matter how useful your material is, building quality backlinks can be a real headache. In fact, there is only one secret to getting natural backlinks at the lowest cost - create content with a specific purpose in mind. In this article, we...
SEO vs PPC: the fact is that the success of any online undertaking depends on the traffic its pages generate. While this is undeniable, it does raise a question of what will get you there more efficiently — SEO or PPC. Both of these approaches are powerful tools to generate traffic, using different methodologies to get you there. Both search...
Have you built a successful business in your country and want to take your brand global? That’s great. With the help of the new technologies and experience you gained in your field, you can achieve great results globally. You shouldn’t try to apply your current marketing strategy to foreign markets. To draw the local buyers’ attention to your brand, you...
Educational websites are one of the most sought-after backlinks. This isn’t surprising since Google’s algorithm highly values university backlinks as they’re chock-full of valuable information Acquiring a .edu domain is a difficult process as you’ll need to meet all the requirements to verify your authenticity. It’s this verification process that gives these .edu sites the influence it enjoys when it...
Digital marketing isn’t optional these days. If you want your business to thrive, you have to establish a strong online presence, and the only way you can do that is through a well-designed digital marketing strategy. It seems pretty straightforward – build a website, manage your social media channels, create content, leverage paid ads, but in reality, it can be...
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