Non-e-commerce websites have the luxury of tracking metrics such as traffic or time on page. But in the world of e-commerce, it all truly boils down to e-commerce conversion rates. You may have thousands of visitors per day, but if none of them are actually converting and making a purchase, you’re doing something wrong. Let’s look at six high-reward tactics...
It isn't hard to understand why businesses seek 5-star reviews. Humans always want to see, hear, and read what others believe about someone or something. That’s why negative reviews can be so discouraging for a business. What is the first thing that you do whenever you want to try coffee from a new café, hairdo from a new salon, or...
The ongoing COVID-19 pandemic situation has impacted retail shops, hotels, vegetable and fruit vendors, and many other businesses. The global supply chain ecosystem has been adversely affected, causing a shortage of certain products. With various governments and authorities around the globe implementing a lockdown in their respective countries and localities, a public panic has arisen. This pandemic has forced consumers...
What Are the Effects of Coronavirus On the Online Market? The Importance of Online Marketing During the Crisis! Why Do Professional SEO Produce the Best ROI? What Benefits Can You Get from Professional SEO Services? Why Should You Act Now, Not Later? 1. What Are the Effects of Coronavirus on the Online Market? Many businesses are temporarily closed, thus forcing...
How Adding an Online Plant Shop Helped Sugar Creek Gardens Stay Open During COVID-19 With Stay At Home Orders affecting people across the country, businesses have had to modify their operations significantly to adapt to a new normal. Such was the case for Sugar Creek Gardens, a Kirkwood nursery that has temporarily shut down their store to customers. Instead of...
The reality is that the global pandemic is affecting most businesses, whether directly or indirectly. Whether you are just a consumer, a B2C business, or a B2B business odds are you have been affected in some way by COVID-19. Many small businesses need to find new ways to make money and stay afloat. There are various ways that you may...
Digital marketing isn’t optional these days. If you want your business to thrive, you have to establish a strong online presence, and the only way you can do that is through a well-designed digital marketing strategy. It seems pretty straightforward – build a website, manage your social media channels, create content, leverage paid ads, but in reality, it can be...
SEO or Search Engine Optimization has risen to be one of the most important marketing tools for your e-commerce brand. In today’s highly competitive and digital world, it’s imperative to keep up with the algorithms of search engines that are changing constantly. However, as a business professional or a business organization, you might unknowingly make certain mistakes during your SEO...
Every business wants to have an online presence and beat competitors. Major brands like eBay and Amazon have a massive footfall of customers that give smaller enterprises a chance to provide exclusive products and services through an online store. Ecommerce is the future of sales, and you need an attractive website. Your eCommerce business website should be intuitive, responsive, and...
In modern marketing, trends change all the time. Marketers are used to such swift changes. Shoppers and retailers, on the other hand often find themselves dumbstruck by a trend that hits them from the blindsided by new trends. Here are 7 eCommerce business trends that should be on your radar for the upcoming year. 1. Shopping directly in social networks...