Traditional advertising is having less impact on today’s empowered consumer than it had in the past. What was once considered normal is now seen as an interruption. Rather than interrupting…
Most people think of Instagram as a platform through which they can showcase beautiful pictures of their day-to-day lives. Very few of them consider it ideal for business. Instagram can…
Mobile apps aren’t just for the big, Fortune 500 companies that seem to have a dominating hand on America. With the increase in number and continued use of smartphone users,…
It’s no secret that video is a highly effective marketing tool capable of engaging audiences and driving conversions. What’s interesting is that video has been around for a while, but…
When Matt Cutts was quoted at the 2012 SES San Francisco saying, “Google relies on social interactions as a part of the inherent algorithm,” the social media portion of SEO…
Brimming with delicious cupcake recipes and elegant wedding ideas, Pinterest can be easily labeled with a “Consumer Only” warning sign. But don’t shut the door on this social media titan’s…
When you are building your brand using SEO, you can definitely use the help of social media. Instagram is one of the most popular social media platforms and is perfect…
2016 is going to go down in online marketing history as the year that everyone finally agreed that social media matters. From optimizing your website to cultivating authority to building…
The world of marketing is always changing. What worked even a few short years ago can become obsolete. Social media is currently an excellent way to market your business, but…
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